The Effective Use of Social Media:Real World Perspectives
October 12th, 2010
Tel: (312) 932-0285Fax: (312) 932-0286
325 W. Huron St. – Suite 714Chicago, IL 60654
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Which is larger? 4,000 or 40,000?
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If your organization is not using social media now, you will be soon
110 million Americans use Social MediaAn average of 1 hour per day
As of July 30th there were over 500 million facebook users700,000 of those are businesses
There are 50 million tweets per day2-3 new accounts are activated every second
50+ million members on Linkedin14 million articles on Wikipedia
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Businesses need to account for multiple social media platforms
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The Panel
Shelly Nelson, Director of Communications Strategy & Media, SuperValuDavid Carlson, Creative Director, RayovacJames Tenser, Principal, V.S.N. Strategies
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Beyond Facebook and Twitter
Shared collaborative platformsRights managementMany users interact in the “cloud”A proposed “quadrant” analysis
C2CFacebook
B2CGroupon
Company BlogsC2BBizrate
Blog Comments
B2BLinkedIn
Collaborative Reporting
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Social media forgives failure
Fail Fast
Fail Forward
Fail Better
