thefacebook
journey of engagement
checkingfacebook
a lot?
79% of smartphone users check
facebook within 15 mins from waking up... while 62% don’t even wait 15 minutes
…need more engagement data ?
Smartphone users check Facebook 14 times a day
Average daily mobile time is 30’
…still not convinced? 46% check it when shopping 48% at gym 47% when preparing a meal 50% while at a moviePeak Facebook time is just … before bed
Facebook enables business to connect with more people on more devices
Newsfeed is the most engaging part of Facebook
New
advertising
opportunity
Brand New: Target Mobile Block
Reach a massive audience on people’s most personal device500.000 Unique Greek Users In 3 days
Reach the largest
and most
engaged community
of real people
on the planet
They are interacting with each other
Facebook Users Like on Average 36.7 Pages
715% more in 3 years!!!!
What are they sharing?
Source: Socialbakers, August 2012
Introducing the new Facebook Newsfeed
Size matters!
Goodbye clutter
Shorter captions
Choose feeds
Consistency across devices
New Facebook Newsfeed Marketing Tips
Publish more visual content
Create image focused ads
Keep your copy short
Focus more on your evangelists
Create more compelling content
Integrate your FB &Pinterest strategies
Influence users to check in
Continue increasing Likes of your Page
Users leave ….
through their Social Path…
follow them …
… and engage
Social is not an objective
It’s about advertising
Facebook Premium ads
+
The most impactful bundle to distribute your content
5-10x better performancethan the rest of Facebook Desktop and mobile3X ROI for RHS of homepage*
* The source is from a variety of third party studies, including media mix models and various test/control approaches
It’s about Targeting
and an Always-On-Strategy
• Setting campaign's goals
• Identify and agree on correct KPIs & Benchmarks
• Set the test up accurately to ensure proper testing
• Conduct a low cost test
• Follow test guidelines
• Optimize as needed
• Implement according to strategy
• Incrementally increase spend while meeting targets
Prepare Test Scale
the Key to driving results
Case Study
The Samsung Success story
$ 129M in sales attributable to Facebook
13 X return on advertising spend
10 – point lift in favorability
Advertising Reach Block (3 days) Log out experience (6 days) Page Post Ads Sponsored Stories Mobile Clusters (i-phone users,
handsets 3+ years old) Mobile Target Block News Feed mobile Desktop Premium Ads
LAUNCH OF SAMSUNG GALAXY S III
Reached 7 million Fans in just 6 months
Let’s be clear. This is not a social media success. This is a Marketing Success!
Brian Wallace, VP Strategic Marketing, Samsung Telecommunications America
Return on Engagement (ROE)
is the new Return on Investment
(ROI)
Kiss me good night, with LOX
Thank youVanina LekaSales Director Thinkdigital GR, CY, ALTel. 210-8026050, ext. 105Email: [email protected]
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