PROPRIETARY AND CONFIDENTIAL. ©2012 COPIA INTERACTIVE, LLC,ALL RIGHTS RESERVED.
EnvironmentCollege students are among the most desirable demographics for any marketer, but hard to reach
Students are at the beginning of their lifelong consumption, establish a customer here and lifetime value can be quite large
20 Million college students in the US
Higher Education is not just 18-25 year olds
In this very visible market, the secret is finding the formula for success
Our FormulaUnified solution for all types of content
Available across all digital touch points
Partnerships with Campus Community
Most especially, the social and collaborative components of learning
The White Label Solution
A white label corporate cultureWith “Powered by Copia” white- label solutions, ‐Copia partners are instantly provided with a powerful platform to engage their customers.
Whether for an educational institution, affinity group, or a local market, Copia can provide its leading- edge ‐platform in a highly customizable white- label ‐package.
As active participants, we work closely with our partners to gain maximum advantage from content, tools, and markets.
Example: 900+ USA Universities
Submarino: B2W Group in Brazil
APA Australia
BLAZE: Glen Beck Bookstore
SANTILLANA: Leader in K-12Spanish Education
Hardware AgnosticCopia is platform neutral, allowing for content across all channels:
Desktop Reader (Windows and Mac)
Apple iPad
Windows 7 Touch
Android Tablets
BlackBerry Playbook
More than booksTransversal content
COPIA “CLOUD” MUSIC EXPERIENCETransfer your music
Create a unique social experience
Millions of tracks for top labels and artists
Coming Soon!
Share the lyrics with CopiaSame highlight ability as the note feature
Select your lyrics, create a comment, share your thoughts
Your ideas will spread through users’ margins, getting thousands of views
Gaming Copia is teaming up with BringIt, a premier web gaming service to provide users with an exceptional gaming experience
Collect points for gameplay, as well as sharing your experience with others
Redeem your points for rewards and purchases
Gaming coming soon
Newspapers & MagazinesOptimized newspaper and magazine content with live update
A fully portable and immersive magazine experience with multimedia features
In the USA Copia offers over 15,000 course related titles from major textbook publishing houses including McGraw Hill, Wiley, MacMillan…
Upcoming Spanish educational content platform
Educational content
The BookstoreCopia offers virtually every book title available, in both physical and digital formats which includes: Best sellers Professional Scholarly STM ( Scientific, Technical & Medical) Textbooks/Coursework Independent “Indie” Authors
Daily additions and updates made to the Copia catalog
Competitively priced content and simple navigation makes purchasing books and other content on Copia simple
Copia Walkthrough & Features
A Single DigitalContent Portal MUSIC \ GAMES \ MOVIES \ TV \ APPS \ NEWSPAPERS \ MAGAZINES \ BOOKS
Copia unites content, community, and commerce in a single software platform to deliver digital media across a variety of devices.
User friendly designCreating an account
The system will ask you about your latest read
RecommendationsBased on your answers the system will make recommendations
Synchronized Dashboard
As seen through Copia’s iPad application.
The experience will be seamless and synchronized through Copia’s Android, Win7, and Mac/Win Desktops.
ReaderThis is the standard view of a book when first opened.
Reader HighlightsWhen a user selects a word or set of words, they are given a prompt to select one of 6 different functions –note, highlight, define, search, copy or share.
Creating a NoteA user is able to create a note or a summary based on a section of a chapter, a whole chapter or a whole book.
While they are creating the note, they can see what others have contributed to add to theirs.
They can also edit publishing settings and share to Facebook and Twitter.
Viewing ProfilesAt any point in the experience, a user can click on a users image or name and view options to see their full profile or send them a quick message.
Viewing Community NotesNotes can be toggled on or off to display on the right side of the book. The notes will follow along with where a user is in the book or they can view them separately. Notes are prioritized by their positive popularity and separated by readers and general community.
Defining a WordOnce selecting ‘Define” the word will automatically be defined by a third-party source.
The user will also be presented with options to search the word on Google or Wikipedia.
Book WallAll books have a Wall where users can add comments to a stream of conversation around the book.
Here users can discuss anything related or unrelated to the book.
This area allows for the notes to focus around socializing.
MoreAdditional content is accessible from the “More” tab.
Readers Clubs on Copia that are associated with the book can be seen and accessed from here.
One can also see what other users currently have their status set as reading the book and they are shown what other books are related.
NotebookA user can create a notebook, which is a collection of individual notes and/or other content. Once created, the notebook can be edited, exported to a document, searched in detail or printed in a formatted view.
Notebook ViewThe notebook can also be viewed in a digital format, where all the notes are combined onto a simple single screen.
Additional Content (Images)Additional content can be linked to any book or note and accessible to any user to view directly inside the app.
Additional Content (Interactive Diagram)Additional content can be linked to any book or note and accessible to any user to view directly inside the app.
Additional Content (Video)Additional content can be linked to any book or note and accessible to any user to view directly inside the app.
What else can a user do?Explore the community value of each book
Discover new books and authors through Copia technology matching affinities
Gifting books and gift cards to family and friends
Participate in Book Clubs
Participate in Book clubsRedefinition of reading clubs
Conversations with the author within the book
Possibility to purchase the book during the conversation
Buy Books, Giftcards and moreA book page will allow the user to buy either an eBook version or a physical version. Using the e commerce platform the user can also purchase it as a gift.
Gift cards
Casa del Libro offers today in their stores prepaid gift cards to purchase ebooks
We offer you the possibility to extend this service online to your readers
Providing a Clear Competitive Advantage
COPIA B&N AMAZONWhite Label Primary Focus Yes No No
International Market Experience Yes No Yes
Discussions Yes Yes Yes
Groups Yes No No
Share Annotations Yes Yes Yes
Inside-the-Book Conversation Yes No No
Web Access for Annotations Yes No No
Author-annotated editions Yes No No
Scholar-annotated edition Yes No No
Cost of Device Flexible $99-$199 $79-$379
Social Music Experience Yes No No
Customized Digital Classroom Solution Yes No No
Transversal Content Yes No Yes
Shared metadata
Metadata helps Copia and its strategic partners understand the purchase and reading behavior patterns of the consumer, in real time.
This information is then used to better service the readers and authors, as well as better understand the target markets.
Thank you