The Intelligent OrganizationIn every organization processes can be identified that do

not function optimal in the normal, so called bureaucratic or

formal structure.

Finding people or expertise, sharing and leveraging implicit

knowledge, exploiting the wisdom of the crowd, using the

special talents of people, driving sustainable innovation.

Many processes run more efficient and are more effective

using the social networks of the organization. Many tasks

can be accomplished better by organizing people in

communities in stead of teams. An organization that knows

how to use communities, social networks, crowd-sourcing,

broadcast communication, self-organization and other ‘2.0’

concepts has an advantage over competitors and offers an

appealing working environment.

The Intelligent Organization knows, build it with Teampark

Functional is like a mechanism Social is like an organism

Stigmergic collaboration concepts

Social networkHomepage

Broadcast

Communication

CommunitiesStigmergic

Collaboration

Marketplaces

MediastoreUnified

Communications

Collaborative

Filtering

Social

bookmarking

Enabling technology

Functional Social

v Bureaucracy

v Governance

v Standardized

v Reductionistic

v Controlling

v Central

v Topdown

v Synchronous

v Direct

communication

v Holocracy

v Moderation

v Ad-hoc / informal

v Holistic

v Facilitating

v Decentral

v Bottom-up

v Asynchronous

v Broadcast communication

A new paradigm

Wim Hofland

Sogeti Nederland BV

DSE / Innovation & Inspiration

Hoofdweg 204

3067 GJ Rotterdam

Nederland

wim.hofland@sogeti.nl

(+31)652327348

Social

platform

Enterprise service busPortal

WidgetsDashboard

Mashups

UCC Smart Mobile

Convergence

UsabilityMobility

XFN

openAPI’s

IM

Greentech Perpetual beta

Podcasting

Technology2.0

Six Degrees

OpenSocial

SOAP

REST

Syndication Service oriented

architecture

FOAF

RSS

Augmented reality

Video-conferencing

WIFI

WirelessInternet

S.O.C.I.A.L. – What makes an environment social?

S timuli

O rganic

C ollaborative

A dapted

L inked

I ntelligent

The right mix of interaction stimuli, a social

‘personality’ that fits your companies requirements.

The ability to allow self-organization. No fixed-

structures, free grouping, social tagging etc.

Peer-to-peer, asynchronous and stigmergic

collaboration and communication tools.

Smart aggregation mechanisms and collaborative

filters to use the wisdom of the crowd.

Adapted to the crowd (your employees and / or

customers)and to the processes it needs to leverage.

Integrated with outside social platforms and other

corporate systems. No social platform is an island.

Activity

Presence

Identity

Relations

GroupsReputation

Sharing

Conversation

Challenges

Sogeti Innovatie & Inspiratie, TeamPark is a registered trademark

The Mintzberg-heterarchy made explicit with TeamPark

Functional / bureaucracy Social / holocracy

Method – Four steps to the Intelligent Organization

1. Awareness 2. Strategy 3. Implementation 4. Alive

More information

Co-creationFlexible

operation

·

Wisdom of the

crowd

Creative

social

Collaboration dimensions

Mechanism Organism

Internal

BureaucraticSynchronous collaboration

Implicit

social

Find people and

expertise faster

Discovering implicit

flows and structures

Explicit social

Stigmergic

collaborationPredictable

operationSocial networks

Crowds

External / customer facing

Co-creation

Teams

PR / marketing

CRM

Communities

Open

innovation

Open

social

Web 2.0

Food f o r Thought