THE
F A S H I O N S H O E S & B A G S
brand book
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brand book
WEL COME
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GIVE A WOMAN THE RIGHT SHOES, AND SHE WILL CONQUER THE WORLD.– MARILYN MONROE
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01 MAKING THE RIGHT SHOE
Since 1973, we at Martinelli have been designing
and making shoes and bags with attention to detail,
care and dedication, and a know-how for choosing
the best materials and the highest quality leather.
The result: unique collections that complement
any wardrobe and designs that adapt to the current
trends whilst maintaining our exclusive character.
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02 OURCOLLEC-TIONS
Each collection is inspired by different environments, and it is this versatility that allows us to be part of your day-to-day life.
Working: A simple but current styleFree time: Relaxed, casual, and modernCocktail: Sophisticated and chic
But we are not defined by shoes alone. Bags are also an important part of our identity, as well as our limited edition lines that provide an extra dose of sophistication and exclusivity.
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03BEHIND THE SHOES
From the initial sketch to the point of sale,
creating a pair of Martinelli shoes is an elaborate
process that involves different footwear experts
and craftsmen, whose expertise can be seen in
each pair of shoes.
The best materials are sought to create our
products: proprietary tanned leather, forms,
heels, buckles, weaves... all crafted by expert
hands to ensure they reach the consumers’ feet
in perfect condition.
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04 THE VALUES
Design and trend are the values that the company
focuses on when forming specialized teams
experienced in the fashion and footwear industry.
Our vision for the future, based on these values,
is to position Martinelli in the main fashion capital
cities across the globe.
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05 THEAU-DIENCE
We like people who look for something different,
who appreciate quality and attention to detail.
Our collections are designed for modern and
fashionable people who trust our brand to define
their style. Martinelli gives them that touch of
personality they need in their day-to-day activities.
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06CON-CEPTSTOREWe create stores in harmony with our consumers,
and transmit Martinelli in all senses. Clean lines,
bright spaces, warm corners, trending tones
and different textures make each store a unique
environment.
The Martinelli concept stores are ideal spaces for
exhibiting our collections and transmitting the
power of our brand to the world.
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YOU CAN DO ANYTHING, BUT LAY OFF MY BLUE SUEDE SHOES – ELVIS PRESLEY
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07SO-METHING ELSE
We grow and evolve hand in hand with our clients. Our ways of communicating adapt to them, combining physical means (such as fairs, showrooms, events and our network of stores) with the cyber world to convey a solid image.
Martinelli is present in social networks - such as Facebook, Twitter, Pinterest, and Instagram -
where we generate and share interesting content and interact directly with users.
We also strive to contribute and provide value to the media channels, such as magazines, radio and television - collaborating with fashion journalists and TV hosts, and participating actively in the blogger phenomenon.
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08 THE BRAND
Since its foundation in 1973, Martinelli has established itself
worldwide as a benchmark brand in design and quality.
Currently we are present in more than 1,000 points of sale
across the globe: Russia, Mexico, Spain, China... a brand
with international spirit and vocation.
E S T A B L I S H E D 1 9 7 3
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09THE GROUP
Martinelli has been part of Grupo Pikolinos since 2007. Grupo Pikolinos is one of the main footwear corporations in Spain, and also owns the Pikolinos brand, the benchmark in the national and international comfort-fashion industry.
Numerous recognitions, awards, and references have forged the group’s reputation within the industry. The group contributes to its employees’ social, personal, and professional improvement - considering each one of them as an individual integrated within a team.
The high quality of the materials and the implementation of technology have turned Grupo Pikolinos into a benchmark company within the international footwear and fashion industry.
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www.martinelli.es