DANONE ECOSYSTEM FUND
THE MERAPI PROJECTTo support milk producers and other farmers in the aftermath of Mount Merapi’s eruption in Indonesia, the “Merapi” project creates a new communal
model of dairy farming and also establishes a bottom-up approach to identify and support sustainable alternate livelihood business models.
This project is co-created with the support of Danone Ecosystem Fund, Danone Indonesia (Sari Husada) and its local NGO partner Lembaga Pengembangan Teknologi Pedesaan (LPTP).
of milk everyday
12 tons
SUMBER REJEKI
WHAT HAS CHANGED FOR THE WOMEN
One of the Self Help Groups with all women members
THE GROUP RECEIVES
A typical business day of Sumber Rejeki women
Income Self Confidence & Respect
ProfessionalEmpowerment
3
Dairy cows perished
2000Fields destroyed and homes razed
Eruption of Mount Merapi – October 2010
Farmers impacted and lost their livelihood
2526
Sari Husada enjoys a reputation of being a
credible and responsible company and was
therefore requested by the Sultan of the
province to help support the rehabilitation
of dairy farmers in the region.
IMPACTS
Sari Husada is a Danone subsidiary and
has 2 factories located near Mount Merapi
Lost
supply20%
43Dairy
farmers
SHGs
for
9 149Other agricultural
business incubation
SHGs
for
An SHG founded in 2012 with 12 very motivated
and passionate women who decided to start a
business of processing & selling flavoured milk
and yogurts to the nearby town of Yogyakarta.
‘Sumber Rejeki’ in the local language, means a source of fortune.
Milk collection
COACHING IN
BUSINESS SKILLS
6 month training in Finance,
Accounting, Distribution &
Marketing.
COACHING IN
LIFE SKILLS
6 months coaching on
honesty, solidarity, integrity
& openness.
MICRO CREDITAccess to start up
finance & equipment.
5 AM Milk processing Milk packaging6 AM 7 AM Milk & Yogurt
Delivery7.30 AM Products sold in
Marts and Universities8.30 AM
MILK & yogurt
Sumber Rejeki now has turnover of €700per month.
Women take important family decisions – on education and nutrition for their kids and have earned respect of husbands, family and the village community.
6 months rigorous business skills training makes them confident to grow their business and profits.
“ Before, I was staying at home, taking care of children and the
house. When I learnt about the SHG created at Merapi by Danone
Ecosystem and their partner, asked the permission to join. My
husband was reluctant at the beginning but after seeing the quick
income that I brought home, he started to support me in working
more and participating more in the SHG. Today, he feels proud of
me and even participate in the SHG meetings.”
IBU SUKIYEM
MEMBER, SUMBER REJEKI
12Created 12 new Self Help Groups (SHGs)
Through the creation of 12 Self Help Groups, the
project aims to create on one hand - a communal
barn for dairy farmers - and on the other,
sustainable business pilots for agricultural farmers.
PROJECT ANSWER
BUSINESS CONTEXT
SOCIAL CONTEXT
SARI HUSADA
Indonesia
MERAPI PROJECT HAS CREATED A COMMUNAL BARN TO SOLVE THE ISSUE OF LANDLESS DAIRY FARMERS TOGETHER WITH CREATING BUSINESS INCUBATION PILOTS FOR REHABILITATION OF AGRICULTURAL FARMERS
