The Mobile RevolutionOpportunities and Challenges for Government
Bob SandersDirector of Operations
Information Network of Arkansas
Friday, August 3, 12
0
37.5
75
112.5
150
2001 2002 2003 2004 2005 2006 2007
Garmin TomTom
Stock priceFriday, August 3, 12
0
37.5
75
112.5
150
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Garmin TomTom
Friday, August 3, 12
Interest in buying:Kids 6-12
iPad
iPod Touch
iPhone
Computer
Table (non-iPad)
Nintend 3DS
XBox Kinect
Nintendo DS
TV
Smartphone
PS3 17%
19%
20%
22%
23%
25%
25%
25%
27%
30%
44%
Source: Nielsen, 11/17/2011
Friday, August 3, 12
Percentage of PC unit sales, US
2008 2009 2010 2011 2012 2013 2014 2015
38%38%38%36%29%
15%
12%12%12%12%13%
15%
17%8%
34%33%32%32%34%
39%
44%
46%
16%17%18%20%24%30%
39%46%
Desktop PC salesNotebook/laptop PC salesNetbook/Mini PC SalesTablet PC sales
Friday, August 3, 12
0%
7.5%
15%
22.5%
30%
2003 2005 2007 2009 2010
Percentages of adults in households with only wireless telephone service
Source: Centers for Disease Control, 2011Friday, August 3, 12
0%
2.25%
4.5%
6.75%
9%
1/10 4/10 7/10 10/10 1/11 4/11 7/11 10/11 01/12 04/12
Percentage of Mobile Visitors to Arkansas.gov
iPod1.4%
Blackberry2.5%
iPad15.6%
Android29.9%
iPhone50.6%
Friday, August 3, 12
0%
7.5%
15%
22.5%
30%
1/10 4/10 7/10 10/10 1/11 4/11 7/11 10/11 01/12 04/12
Percentage of Mobile Visitors to Arkansas Department of Higher Education Scholarship System
Mobile Application
Other1%
BlackBerry2.3%iPod
4.4%iPad8.1%Android
22.8%
iPhone61.2%
Arkansas.gov
ADHE.edu
Friday, August 3, 12
0%
12.5%
25%
37.5%
50%
1/10 4/10 7/10 10/10 1/11 4/11 7/11 10/11 01/12 04/12
Most Popular Sites for Mobile Users in Arkansas
Arkansas.gov
ADHE.edu
Game and Fish
Corrections
Friday, August 3, 12
Arkansas Game and Fish CommissionGame Check by Method
2009
2010
2011
2012
0% 25% 50% 75% 100%
28.9%
26.0%
36.6%
37.5%
47%
56%
53%
59%
24%
18%
11%
3%
Mobile/iPhone Call Center Desktop Web
Friday, August 3, 12
0%
5%
10%
15%
20%
3/10 6/10 9/10 12/10 3/11 6/11 9/11 12/11 03/12 06/12
Arkansas.gov Mobile Payment Applications
Nov
Nov
June
Friday, August 3, 12
0%
5%
10%
15%
20%
25%
30%
3/10 5/10 7/10 9/10 11/10 1/11 3/11 5/11 7/11 9/11 11/11 01/12 03/12 5/12
Arkansas.gov Mobile Payment Applications
Parole Payments
Property Taxes
Inmate Banking
Friday, August 3, 12
Top 10 Government Websites in Mobile Adoption
AGFC
MT Child Support
AR Corrections
AR Higher Ed
TX DL
HI Sex Offender
WV DMV
AR Labor
AR Grown
AR DFA 14%
14%
14%
17.7%
17.8%
20%
26%
26%
27%
39%
2012 Study of 36 sites in 16 states
Arkansas:5 of the top 10
Friday, August 3, 12
Voice
GPS
Compass
Camera
Video
Payment
Messaging
Accelerometer Identity
Wireless Data
Friday, August 3, 12
Tablets
Desktops Laptops
Voice Systems
Intelligent Agents
Smartphones
Augmented Reality
Friday, August 3, 12
We use our phones for everything now; there's no such thing as "this is mobile content, and this is not."
Josh Clark
Friday, August 3, 12
Security and Privacy
In 2011, the US Federal Trade Commission (FTC) urged the White House to increase Internet privacy measures, especially for mobile devices and social networks, stating that federal laws have not kept up with the applications to ensure that personal information isn’t being improperly used.
Friday, August 3, 12