MARKETING AND PUBLICITY CAMPAIGN
DEFENDING JACOB
by William Landay
“DEFENDING JACOB is smart, sophisticated—and suspenseful.”—LEE CHILD, #1 New York Times bestselling author
Publicity• Pre-publication account visits• Appearances at regional bookseller trade shows• Appearances at national genre conventions including ITW and Bouchercon• National review and feature attention• NPR campaign• Radio phone interviews• Online review and feature attention• Author tour: San Francisco, Los Angeles, Washington, D.C., Seattle, Denver, and additional cities, upon request• Local author promotion: Boston
Pre-Publication Buzz-Building Campaign• Major multi-tiered ARE distribution - Early AREs distributed at BEA and ThrillerFest - In-house distribution and pass-along promotions - Pass-along promotion with the Young-To-Publishing list • Early reviewer promotions on Goodreads and LibraryThing• Pre-order online advertising campaign on sites dealing with books, reading, and eReaders• Pre-publication Facebook promotions through author’s Facebook page
Advertising• National print bestseller advertising • Major cable television campaign on mystery and crime programs at on sale • Online advertising campaign on news and entertainment sites• Rich media banner advertising with embedded video, targeting highly-traffi cked blogs
Online & Promotion• Promotions at www.WilliamLanday.com, and through the author’s Facebook and Twitter channels • Teaser excerpt on fi le-sharing websites, including Scribd.com • Exclusive author content offered to accounts • Feature title on AtRandom.com • Featured in RandomReads e-newsletter (90,000+ subscribers) • Account mailings for booksellers quotes• Airline shuttle giveaways
ON SALE FEBRUARY 7, 2012
A Delacorte Press Hardcover | 9780385344227 | $26.00 / $30.00C | 6-1/8 x 9-1/4 | 432 pageseBook | 9780345527592 | $12.99 U.S. Agency / $26.00 International Wholesale
Author Website: www.WilliamLanday.com Find William Landay on Facebook
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