The New USB
Susan Luke, Staff LeadCommunications Coordination
• Top-Down Review– 50+ directors past and
present, USSEC, ASA, QSSBS, etc.
– Silos– “Board of Committees”
• Increasing the value of soy meal and soy oil
• Focusing on the needs of our customers
• Ensuring our industry and customers have freedom and infrastructure to operate
United Soybean Board69 Members
Executive Committee
Domestic Marketing
New Uses
Production
Audit & Evaluation
International Marketing
Communication
Global Opportunities
Aquaculture
BioTech
Industry Partnership
Sustainablity
Strategic Planning
Financial Audit
Special Initiatives
Task Force
Support
Current Committee Structure
Primary
Organizational Assessment
United Soybean Board(69 farmer-directors)
Executive Committee
Strategic ManagementCommittee
Audit & EvaluationOil
FinancialAudit
Freedom to Operate
CustomerFocus
Meal
Implementation Task Force
Value Task Force
Sunsets: 3/2013 Sunsets: 3/2014
MEAL OIL FREEDOM TO OPERATE
CUSTOMER FOCUS
DOMESTIC OPPORTUNITIES
INTERNATIONALOPPORTUNITIES
SUPPLY
COMMUNICATIONS
Action Teams
TargetAreas
What it means….
• Subcontractors still work with primary contractors as you do now.
• All reporting and funding goes to Action Teams rather than committees.
• If you do multiple projects, you may report to more than one Action Team.
• Every project should relate to the Long-Range Strategic Plan.
What it means…
• Strategic Management Committee diving into details of LRSP to ensure all projects relate to it.
• Meeting KPIs/quantitative results more important than ever.
Header• Body copy here
QUESTIONS?