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Page 1: The No. 1 Reason Why Brand Extensions Fail

1© 2007-2014 IMD

Page 2: The No. 1 Reason Why Brand Extensions Fail

2© 2007-2014 IMD

Page 3: The No. 1 Reason Why Brand Extensions Fail

3© 2007-2014 IMD

Page 4: The No. 1 Reason Why Brand Extensions Fail

4© 2007-2014 IMD

Page 5: The No. 1 Reason Why Brand Extensions Fail

5© 2007-2014 IMD

Page 6: The No. 1 Reason Why Brand Extensions Fail

6© 2007-2014 IMD

Page 7: The No. 1 Reason Why Brand Extensions Fail

7© 2007-2014 IMD

The No. 1 Reason Why

Brand Extensions Fail

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8© 2007-2014 IMD© 2007-2014 IMD – International Institute for Management Development. Not to be used or reproduced without permission.

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