Download - The Only Way is Outreach - Social Media Week 2014

#SMWOUTREACH@TAMARUK

LOTTIEPEARCE

@LOTTIEPEARCE

CHRISTOPHERROTHWELL

@TWINDADDYO

ROBERTMCINTOSH

@THIRSTFORWINE

CHRISTOPHERSTREETER

@DADDY_CAMO

PAULINASIEDLECKA

@_PAULINA92

AMBARINAHASAN

@AMBARINAHASAN

CHRISTOPHERRATCLIFF

@POPDINUK

BloggersTHE BrandVSAgency Sponsorship


Do you blog full-time or alongsideanother career?

PART-TIME86%

FULL-TIME11%

OTHER3%

If part-time, what is your main job?

FULL-TIMEPARENT

FREELANCECREATIVE

MARKETING

If part-time, how much timedo you spend working on your blog?

21+ HRS

16-20 HRS

11-15 HRS

6-10 HRS

0-5 HRS

21+ HRS

16-20 HRS

11-15 HRS

6-10 HRS

0-5 HRS27%

21%

18%

20%

14%

34% 42%

3.5%

11%

9.5%

4%

Which platform do you get the most engagement?

1%


Do you prefer to work with agencies or direct with brands?

NOPREFERENCE

82%

AGENCY11%

BRAND7%

Who do you think does ‘blogger outreach’ better?

AGENCY65%

NOPREFERENCE

24%

BRAND11%

It really depends on theagency or brand ethos/approach.

Agencies usually understand bloggers more than

brands direct.It really does depend on

the individual, whilst agencies are more efficient, brands sometimes lack the understanding of what a blogger-

brand relationship involves.

They both suck for themajority and I'm usually surprised

when one is ok.

Any tips for agencies & brands?

READ MY BLOG BEFORE CONTACTING MEBE RELEVANT

BE UPFRONT & CLEARSTATE BUDGET

DON’T ADDRESS ME AS ‘DEAR BLOGGER’

BloggersTHE BrandVSAgency Sponsorship


Do you post sponsored content?

YES89%

NO11%

How many promotional enquiriesdo you get each month?

31+

21-30

11-20

6-10

1-5

0 9%

42%12%

19%

6%

11% 31+

21-30

11-20

6-10

1-5

0

I believe bloggers should disclose when they have been paid or

compensated to write a post.

Agree

I wish I received more opportunities to work

with brands than I currently do.

If the opportunity to blog full-time ever arose,

I would give up my job.

I would prefer to remain impartialthan make money from my blog.

Disagree

I believe, when reviewing a product, you should send it back afterwards to remain

impartial.

I believe bloggers should never receive payment or

compensation to write posts.

Any tips for other bloggers?

CONNECT WITH OTHER BLOGGERSCONTENT SHOULD BE A STORY

MAKE CONTENT PERSONAL, BUT NOT DAY-TO-DAYTWITTER IS YOUR BEST FRIEND

LEARN ABOUT SEO
