“Google is not in a rush to change the world. They are on a steady course to do so..”
- Paul AllenFounder of Ancestry.com
The Pluses And Minuses Of
+Web 2.0 ExpoNew York City, NY
by +Adria Richards
@adriarichards
Most people fear change
The leap of faith
I brunch hard
I brunch hard at the same spot
Upscale diner?
Yes! Kosher blessed, vegetarian Chinese food!
What would you do?
YASN?
YASN?Yet
AnotherSocial
Network?
Are you running the right race?
Adria Richards
I help companies solve problems@adriarichards
Social Networks Compared
Launched February 4th, 2004
800 million users
50% daily active users
Launched March 21st, 2006
200 million users
25% daily active users
Launched June 28th, 2011
43 million users*
Opened September 20th, 2011
* Approximate
“Using Twitter is going to change the way you think about staying in touch with friends and family.”
“Giving people the power to share and make the world more open and connected.”
“Real life sharing, rethought for the web.”
the business of social
Lessons:• Be persistent• Stay relevant• Enlist others
Some Take a While To Catch On
“Greatest thing since sliced bread”
“Greatest thing since sliced bread”
Lessons:• Solve problems• Offer Unique value• Extend your reach
and some...
MC Hammer Pants
Google+ Features
Real-time searchHashtagsGoogle GamesSharing circlesGoogle+ iPhone appGoogle+ is openMobile hangoutsGoogle Docs in hangouts
Google+ APIGoogle Translate for Google+IgnoreTag pageMobile reshareShare to Twitter and LinkedINVerified usersand so much more!
Documentation, videos, community managers
Features
https://plus.google.com/108909492433674629621/
https://plus.google.com/102151640299503716931/posts/VnTWsRcXeA3
“The most valuable tool we use is Google+ hangouts. Our daily stands up are conducted via hangout.
Rather than just hearing the other team members we can see each other.
Earlier today we had 4 developers, client manager and project manager all on a project planning meeting. It wasn't quite the same as all being in the same room, but it was a lot more personal and user friendly than a conference call.”
- Dave Hall, Developer
http://radcampaign.com/googlebutton
https://developers.google.com/+/api/
Source: sfgate
Zynga, a game development company, was founded in January 2007
In 2010, Zynga generated $597 million in revenue.
$575.6 million of it from in-game purchases and the rest from advertising
Source: sfgate
Being Social
Observe
Create
Curate
Organize
Connect
Explore
Storyteller
How Adults Spend Their Time Online
Source: flowtown, September 2010
Women rule social media
Is this your audience?
Plus
#1
First Adult Social Network
Plus
#2Popular Games
Plus
#3Share your network
NYMWars
#1 "To help fight spam and prevent fake profiles, use the name your friends,
family or co-workers usually call you."
No nicknames, handles or stage names
No business profiles (yet)
#2 “There will be a product very soon that has businesses’ interests in mind… We
want to give them the features businesses expect and the features that
can improve the sharing experience both for consumers and businesses.”
No Google Analytics or Google Apps (yet)#3
Find people to follow and connect with using listsCreate unique content for Google+Create an editorial calendar for the contentSchedule time to interact, share and monitorCross pollinate your discussions
Takeaways
We know what happens to people who stay in the middle of the road. They get run over.
- Ambrose Bierce
The Pluses And Minuses Of
+
by +Adria Richards
@adriarichards
http://butyoureagirl.com