88% see an OOH campaign as last ad before purchasing
61%last-minute
purchasesin December
Consumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spendingConsumers are out & spending
2.5Million visitors@ Brussels Winter Wonders
+250 000 daily cars @ Brussels’ Be Bright festival
Be present near schools:we cover over 2700.
We cover over 127 toy stores.79% of 2m² street furniture located <1 km from F1F2 shops
:.
Choose your Point of Interest (POI) to reach your consumer: fitnesses, pharmacies, perfumeries, ...
Source: CCB Marketing
90%of Belgian families
79% of Belgians buy toys @ physical store
More than 80% gifts and food bought @ physical store
Budget:
€ 591
50%more time
in Fitness
Health& beautyPharmacy
Health& beautySport
53%take
better care of themselves
43%pay more attention
to their looks
53%eat
healthier
Belgians make New Year’s resolutions
Belgians celebrate Christmas
1. CREATE AWARENESS
2. DRIVE TO STORE
3. INFLUENCE just before purchase
4. Prepare your NEXT ENCOUNTER with your consumer
1 Jan
25 DecSCHOOL
88%an as last ad before purchasing
. DRIVE TO STORE. DRIVE TO STORE
INFLUENCE just before purchaseINFLUENCE just before purchaseINFLUENCE just before purchaseINFLUENCE just before purchaseINFLUENCE just before purchase
TOYSSUPERMARKET
OOH OOH OOH, It’s Christmas Time!
