Download - 'The Right to be forgotten vs. The Marketeer'

DIGITAL MARKETING. AND THE LAW.

BY Matthias DOBBELAERE

(PARTNER AT LEGAL FIRM MYLEX) + (ICT-JURIST FOR BECOMMERCE) +

(BOARD MEMBER FEWEB)

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

next

MYLEX

OR: HOW TO PROFIT FROM LAW?

next


+ CONTENTS

INTELLECTUAL PROPERTY EMAIL MARKETING

+ Question?

PRIVACY

COOKIES

next


SOCIAL & BLOGGING

INFORMATION

Intellectual Property: Why Should I Care?

COPYRIGHT & TRADEMARKS


GOOD

NEWS FIRST.

next


THE LAW

CAN BE ON YOUR SIDE.

next


© IS FREE.

next


(!) CRUCIAL:

TRANSFER OF IP RIGHTS

next


YOUR BRAND, YOUR REPUTATION.

next


HOW DO I inform?

INFORMATION, INFORMATION


INFORM YOUR USER/SUBSCRIBER AND BE TRANSPARENT.

next


LEGAL OBLIGATIONS.

next


NOT SUFFICIENT.

next


NOT SUFFICIENT.

next


LIKE IT SHOULD BE:

next


NOT SUFFICIENT.

next


NOT SUFFICIENT.

next


PRIVACY. FOR LOSERS?

PRIVACY


next


I've never looked through a keyhole

without finding someone was looking back.

Judy GARLAND.

next


PRIVACY COLLECT WITH CARE.

next


PRIVACY COLLECT WITH CARE.

next


PERSONAL DATA?

next


NAME, EMAIL, PIC, ADDRESS, ....

next


BUT ALSO…

next


next


82.167.189.52

next


1 “fairly and lawfully”.

next


2 “legitimate purposes”.

next


3 “SPECIFICALLY DEFINED”.

next


4 “adequate, relevant and

not excessive”.

next


TYPES OF DATA.

next


NON- SENSITIVE.

next


AND SENSITIVE DATA.

next


MOBILE APP COLLECTING.

next


SOCIAL MEDIA COLLECTING.

next


LOCATION BASED DATA.

next


THIRD PARTY SERVICES: FOURSQUARE, ...

next


SELLING ID DATA?

next


RULE OF THE MARKETEER.

next


AND THE LEGAL RULE.

next


LESS IS MORE.

next


AND WHAT ABOUT THE FUTURE?

next


next


STRICT FUTURE EU-LEGISLATION

next


GOOD NEWS FIRST.

next


LESS GOOD NEWS.

next


MORE LIABILITY.

next


ICING ON THE CAKE…

next


‘THE RIGHT TO BE FORGOTTEN’.

next


SOCIAL MEDIA: PRIMERY TARGET.

next


CAUTION NOT DEFINED!

next


= ENTERPRISE, CLUBS, ...

next


RECIPE FOR DISASTER.

next


OH, IT’s JUST SPAM.

EMAIL MARKETING


ASK YOURSELF.

next


FOND OF SPAM?

next


TRUST Is everything.

next


THIS SHOULD BE IN YOUR EMAIL:

next


1. IDENTITIES:

MARKETEER + CLIENT

next


2. TRANSPARENT INFO & URL

TO UNSUBSCRIBE.

next


DON’T BE EVIL.

next


HASSLE TO UNSUBSCRIBE?

next


= BAD REPUTATION.

next


next


next


next


SOCIAL EVERYWHERE.

ABOUT BLOGGING & SOCIAL MEDIA.


GREAT TOOLS.

next


GREAT TOOLS.

next


DRAFT A SPECIFIC PRIVACY

STATEMENT FOR YOUR PAGE.

next


PLAY NICE WITH PAID CONTENT.

next


AGAIN: TRANSPARENCY IS KEY.

next


CAUTION WITH FACEBOOK CONTESTS.

next


CREATE A SEPERATE FB-APP!

next


NOT ALL COOKIES TASTE GOOD.

COOKIES. AND CONSENT.


TYPES OF COOKIES?

next


BELGIAN LEGISLATION.

next


IMPLICIT CONSENT.

next


EXPLICIT CONSENT.

next


VIA BROWSER?

next


DUTCH LEGISLATION.

next


EXPLICIT CONSENT!

next


STRICT REGIME: CHAOS.

next


COOKIE MOBILE APP: COMING SOON

next


CHECK COOKIERECHT.BE

COOKIE MOBILE APP: COMING SOON

next



SCREENS

next


FREE APP WWW.COOKIEAPP.EU

next


next



+ LAW IS A MARKETING TOOL.

TELL ME MORE!


LAW AND MARKETING:

next


USE LAW AS A MARKETING TOOL.

next


DON’T HIDE LEGAL INFORMATION:

MAKE THEM READABLE.

next


NOT EVERYONE TRUSTS YOU/YOUR ONLINE CAMPAIGN.

next


SO, GIVE them reassurance.

next


+ NO SPELLING MISTAKES.

next


+ NO CONFUSION.

next


+ NO CHEAP DESIGN.

next


+ NO LEGAL UNCERTAINTY.

next


= MORE CONVERSION.

next


ASK NOT WHAT YOU CAN DO FOR THE LAW.

ASK WHAT THE LAW CAN DO FOR YOU.

next


Q&A BY MATTHIAS DOBBELAERE

next

PARTNER AT MYLEX, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB

FOLLOW US VIA TWITTER (@MYLEX) oR FACEBOOK (/MYLEX).
