The Rise of Online Grocery During COVID-19
bought groceries online in the past 30 days*
*Among U.S. shoppers, non-trended audience (18-74 years old) data from July/August 2020
Source: Food Sourcing in America July/August 2020, The Hartman Group Inc.
now shop online for groceries more than before COVID-19
www.hartman-group.com
© 2020 The Hartman Group, Inc.
If 2020 is the year of the pandemic, it is also the year of online grocery shopping: Already on the rise in recent years, participation in online grocery shopping skyrocketed in 2020 as pandemic fears and stay-at-home orders prompted many shoppers to source groceries online more frequently or even for the first time.
56%
shopped online for groceries for the very first time during COVID-19
27%
14%