Download - The Seven Foundation Principles Of Social Media Marketing (c)

Building Online Business Communities

“The 7 Foundation Principles of Social Media Marketing” ©

Ed Woods - Chief Science & Social OfficerSuncoast Marketing Partners

(727) 512-2165 [email protected]

© 3/3/2010

(a PDF Slide Presentation Press PageDown)

Principle 1 – Have a Sound Purpose & Plan

Vision Mission Values Goals

PoliciesAlig

nmen

t

The Company’s

Social Media Marketing isa distinct & disciplined marketing channel


ProductsServicesLTV myPOD

Outbound and Inbound Strategies

Principle 2 – Construct Relationships by Design


Principle 3 – Recognize Communication Styles

(*) Based on Forrester Research Social User Profile Ladder © updated Jan 2010

• Opinion Leaders – generate information, create dialog

• Communicators – update social status to converse

• Critics – reply to posts, requests & get involved

• Collectors – bookmark sites, use RSS feeds

• Joiners –maintain profiles and visit social sites

• Spectators – read, listen, watch but do not participate

• Don’t Cares – not involved, don’t want to be


Principle 4 – Identify Communication Channels

• Facebook• Twitter• YouTube• LinkedIn• Plaxo• Meetup• Classmates• Yelp

and all the plethora of channels


• email• blogs• SMS (texting)

• online collaborationsoftware (like WebEx)

(WOMn + WOW) x L+K+T = R ©The Social Marketing Theorem

• WOM= Word of Mouth (BNI/RI)

• n = to the power by which it is done• WOW = Word of Web• L = Like• K = Know• T = Trust• R = Referrals / Results / Revenue (Profit)

Principle 5 – Nurture Social Relationships

LKTR© = LoKaToR© = BNI VCP® www.ReferralInstitute.com, Tiffanie Kellogg, [email protected]


1. Generate Awareness – Make a Noticeable Presence

2. Initiate Connections – Follow / Listen / Invite IiM©

3. Persuade Participation – Relevance / WII-FM

4. Create Dialog – Critics, Communicators and Opinion Leaders

5. Steer Engagement – Through to your website

6. Maintain Trust - Loyal Customers

Principle 6 – 6 Step Engagement Strategy

IiM© = InvitingIsMarketing.com


Principle 7 – Use a Customer RelationshipConversion System (CRCS)


IMPACMarketingVortex ©

Have a Sound Purpose and Plan

Construct Relationships by Design

Recognize Communication Styles

Identify Communication Channels

Nurture Social Relationships (WOMn + WOW) x L+K+T = R ©

Operate With a 6 Step Engagement Strategy

Use a Customer Relationship Conversion System (CRCS)

The 7 Foundation Principles1.

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Who is Suncoast Marketing Partnersand what else are we known for?


Thank you for watching ourSuncoast Marketing Presentation

Bob Mutzl – Chief Marketing Officer (727) 550-0654Ed Woods - Chief Science & Technology Officer (727) 512-2165

www.SuncoastMP.com
