Social Media has transformed into VISUAL SOCIAL MEDIA as we are DRAWn to VISUAL Content.
Brought to you by sociallysorted.com.au
a Social Media & Visual Marketing AgencyREFERENCES: 1. 2012 study by ROIresearch http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck2. Reuters 2012 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS201201233. ComScore Data August 2012 as reported by Mashable http://mashable.com/2012/09/27/instagram-passes-twitter-users/4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/5. Hubspot October 2012 Study of B2B and B2C Companies http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx6. PicMonkey.com - December 2012 7. RJMetrics 2012 http://blog.rjmetrics.com/pinterest-data-analysis-an-inside-look/8. Dane Atkinson, CEO SumAll 2012 Data (www.sumall.com) as quoted in http://www.businessinsider.com/why-small-businesses-need-instagram-2012-11#ixzz2E5iFkwa5
The Shift to VISUAL Social Media
Tip 5
Add back the words to images and videos
image descriptions on original images
How brands can leverage the power ofSOCIAL MEDIAVISUAL
Tip 1
Don’t tell if you can show
Wherever possible use VISUALS
to share your message.
PICTURES | IMAGES | INFOGRAPHICS
VIDEOS | GRAPHICS | ANIMATIONS
Over 80% of pins are repins on Pinterest.
Be the 20% that gets repinned by 80% of users! Create original content.
“
“
Tip 3
SHOWcase your story Images = Emotion
and Connection.
Tip 4
CrowdSource
Visual Content Engage fans to
brand visually
competitions, promotions or events.
Tip 6
Mix it up
Tip 2
Create original visual content Invest in:
programs like PicMonkey.comQUOTES | CHECKLISTS | TUTORIALS INFOGRAPHICS | VIDEOS | SLIDESHARE
“ “ Engagement from Instagram users is as much as 10 times greater than other platforms.
Dane Atkinson, CEO SumAll.com [8]
RJMetrics, 2012 [7]
Soci!"Sorteds
How the Visual shift DEVELOPED
Facebook Twitter Microblogs then 140 Characters
YouTube Pinterest
Tumblr Instagram
Multi-media
Microblogs
No words necessary
Blogs Tell 500-1000+ words
Show
Users are more likely to engage with brands if they post pictures than any other media.
Photos on Facebook generate 53% more likes than the average post
Instagram passes Twitter for daily active mobile users in August 20128.5 fold increase in 6 months
Pinterest is now the
4th Largest
Driver of Traffic Worldwide
averages 1.6M visits/day and 4.3M images edited/day in just 8 months [6]
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by: @SociallySorted
passes 4 Billion Video Views daily [2]