THESLEEPOUT™MOVEMENTFAQS

WHATISTHECEOSLEEPOUT™EVENT?The CEO SleepOut™ Event sees business leaders and influencers spend a winter’s night outdoors, raising funds and gainingempathy for the homeless and vulnerable communities. The Event aims to support the five pillars required to integrate thehomelessbackintosociety;Shelter,Nutrition,Medical,EducationandCommunity.In2015,wefocusedoureffortsonhelpingGirlsandBoysTown,whichworkedacrossallfivepillars.In2016,wefocusedoneducationandfundswenttowardsbeneficiariesthatworkedinECD,andothereducationalareas;TheAshaTrust,ColumbaLeadership,andTheSteveBikoFoundation.TheEventisoneoftheprojectsofTheCEOSleepOut™Movement,whichalsocreatesSpecialEditionpublications,underthebrand1World,tospreadthemessageofcorporatephilanthropy,empathyandsocialinnovation.

THECEOSLEEPOUT™PHILOSOPHY?TheCEOSleepOut™isaneventpresentedbyThePhilanthropicCollection,asocialenterprise.ThePhilanthropicCollectionisnotanNGO;weusesoundbusinesspracticesandcollaboratewithleadersandbrands,tocreateprojectsandeventsthatbenefitthenon-profit sector.Weare inspiredbyactivistDanPallottawhosephilosophy is thatphilanthropyneeds tobeallowed runonmodern-daybusinessprinciplestoensurethegreatestSocialReturnonInvestment,andfundsforbeneficiaries,withoutrelyingsolelyonsponsorship.Todoso,itmustincurcostsandretainworkingcapitaltoensurethatitissustainable.

Asacommercialentity,over2015and2016,wegave75%ofearningstobeneficiaries.Thisexceedsinternationalnormsforeventsofthisnature.

FormoreonthePallottaphilosophypleasetakethetimetoviewoneofthemostviewedTEDtalksever,byclickinghere.

HOWISMONEYRAISEDFORTHECEOSLEEPOUT™PRIMARYBENEFICIARIES?InordertoparticipateinTheCEOSleepOut™Event,businessleadersmustpayamandatoryminimumpledge(in2017,itisR100000).Theyarealsowelcometoraisemoremoneythroughsponsorshipsanddonationsfromtheirsupportersandfollowers.

HOWMUCHMONEYHASBEENRAISEDSOFAR?In2015,TheCEOSleepOut™raisedR26054869,asauditedbyBDOSA,theappointedauditorandAccountingStakeholderPartnertoTheCEOSleepOut™.In2016,TheCEOSleepOut™raisedR20198982,asauditedbyBDOSA.ThatisatotalofoverR46.2millionintwoyears.

WHOAUDITSANDMONITORSTHEMONEY?The funds raised in The CEO SleepOut™ are paid to The CEO SleepOut™ Trust account. The CEO SleepOut™ Trust (No.IT00819/2015;PBOReferenceNo.930055276)isthecrucialsupportstructurethatsupportsThePhilanthropicCollection,TheCEOSleepOut™andaffiliatedbrands.TheTrustbankaccountisauditedbyBDO.Inaddition,theTrustemploysaspecialistaccountingfirm to record andmonitor themoney.OncebothBDOand the accounting firmare satisfiedwith themonies collected, theallocation(netofcostsandworkingcapitalrequirements)ispresentedtotheTrusteesandthemembersofitsWorkingGroupwho are comprised of Founding, Title, City,Media and Stakeholder Partner representatives and the Beneficiaries. After thatprocessthemoniesarepaidouttotheappointedBeneficiaries,withtotaltransparency.TrusteesandWorkingGroupmembersdonatetheirtimetotheCEOSleepOutTrust™andarenotpaidfortheirtime.

WHYDOYOUSAYR30MILLIONWASPLEDGEDIN2016?In2016,thefundspledgedbyregisteredCEOsandtheirsupportersequatedtoR30million.ButonlyR20198982wasactuallypaidintotheCEOSleepOut™Trustaccount.TherewereanumberofParticipantswhosigneduptotheeventandmadethepledge,butdidnotattendonthenight.ThisisachallengewhichtheCEOSleepOut™hasidentifiedasproblematicandrectifiedforfutureeventsbyensuringthatpaymentofpledgesbyEventparticipantswillbeaprerequisiteforparticipationinanyCEOSleepOut™Eventgoingforward.

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WHEREDIDTHEMONEYGO?In2015,anamountofR26054869.80(asauditedbyBDOinJuly2015,notingthatmorefundswerecollectedinthemonthsthatfollowed)wasawardedtoGirlsandBoysTown.In2016,AshaTrust,ColumbaLeadership,andTheSteveBikoFoundationwereawarded R3million rand each (a total of R9million) for these projects: Asha Trust, Columba Leadership and The Steve BikoFoundation. These fundswere paid out via EFT inDecember 2016. Beneficiaries are asked to use the funds for specific CEOSleepOut™LegacyProjects,whicharetangibleprojects(asidefromrunningcosts)thatcanbemonitoredandtracked,toensurewecanbetransparentaboutwherethefundsgo.That’sa totalofR35054869.80awardedtoBeneficiariesover twoyears.Audited financial letters fromBDOareavailableonrequest,andafullauditedreportfrom2016isinproduction.Beneficiariesareabletodecideforthemselveshowmuchtheywanttomarkettheirfundsinthemedia.WHATHAPPENEDTOTHERESTOFTHEMONEY–THATDIDN’TGOTOTHEBENEFICIARIES?Thebalanceoftheremainingfundsovertwoyearswasusedtocovercostsnotcoveredbysponsorships,includingbuildingthewebsiteresponsibleforthecollectionofmonies,theprofessionalfeesoftheeventactivationcompany,mediapartnerships,Trust-relatedcosts,theshortfallincostsoftheevent,andareserveforworkingcapitalthatisretainedintheTrustforsustainabilityoftheSleepOut®movementin2017andbeyond(whichallowustoraisemoreforfuturebeneficiaries).AREITEMSGIVENAWAYTOO?TheCEOSleepOut™alsobenefitsSecondaryandSatelliteBeneficiaries.Themorningafterthe2016CEOSleepOut™Event,workingwithGiftoftheGivers,over1,000membersofthelocalhomelesscommunitywereinvitedontoTheBridge,wheretheycouldhelpthemselvestoblankets,sleepingbags,foodandallotheritemsusedatTheEvent.TheshedsusedtohousetheactivitiesonTheBridge thatnightweredonated to theLocalZandspruitand ItsosengCommunities.Alongwith this,The2016CEOSleepOut™createdtwoSpecialEditionpublications,HopeTalkandEmpathy,proceedsfromthesalesofwhichwereawardedtoHomelessTalk and the Salvation Army. In addition, items were collected at the Satellite School and Sympathy SleepOut™ events forBeneficiaries.ThevalueofthesedonationsisR3.37million(asreportedbyIQBusiness).WHATISSROIANDHOWDOESITWORKINTHECEOSLEEPOUT™?The CEO SleepOut™ 2016 SROI refers to the analysis of the Social Return on Investment of The Event, and was measuredindependentlybyIQBusiness.SROItellsthestoryofhowchangeiscreatedandassessesthevalueoftheimpactofTheEvent.Ituses stakeholder engagement, research and common accounting and investment appraisalmethods, to create an index thatcomparesmonetisedoutcomestotheinvestmentrequiredtogenerateit;acost/benefitanalysis.SomeoftheoutcomesincludedinTheCEOSleepOut™2016SROIincludedthevalueoftheitemscollectedfortheSatelliteandSecondarybeneficiariesaswellasthevaluegiventotheincreaseinempathyexperiencedbyallStakeholders.In2015,theSROIwas1:3.15;readthereporthere.In2016,ThesocialimpactofTheCEOSleepOut™wasfeltfarandwidewithinSouthAfrica.Participantsofthisone-nighteventexperiencedgreatpersonalchangeanddirectlyaffectedchangeonothers.ThisresultedinacosttobenefitratioofR1:R4.24.ForeveryR1thatwasinvestedinTheEvent,asocialreturnofR4.24wascreated.Thisstudydoesnotincludethemeasurementoftheimpactcreatedforthethreeprimarybeneficiaries,asthechangethattheywillexperiencehasnotasyetmaterialised.Readthefullreporthere.WHATISTHEMEDIACOVERAGEOFTHEEVENT?TheCEOSleepOut™EventismonitoredandanalysedinthemediabyOrnico,theBrandIntelligence®researchcompany.Ornico’scampaignanalysisoftheinauguralTheCEOSleepOut™in2015wasawardedtwoGoldAwardsattheprestigiousAMECAwards,celebrating excellence in communicationsmeasurement and evaluation.Ornicowas awardedGold for both the “Best use ofmeasurement forasingleevent”and“Bestmeasurementofanot-forprofit campaign”,beatingstiff competition fromglobalcampaignsfeaturingPopeFrancis,TheBillandMelindaGatesFoundationandUnicef.Readthefull2015and2016Ornicoreportshere.WHATARESATELLITEEVENTS?TheSatelliteEventsaretheSympathy,SouthAfricaandSchoolSleepOut™events.Theseseebusinesses,groupsandlearnersspenda night outdoors, at their office parks, safe outdoor areas, or school grounds respectively, collecting items for SatelliteBeneficiaries.SatelliteEventsdonotcollectfunds,butgathermuchneededitemsfororganisations.

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THE2017SHE-EOSLEEPOUT™FAQS

WHYDIDYOUCHANGETHEDATEOFTHE2017SHE-EOSLEEPOUT™?ThedateforTheSheEOSleepOut™wasThursday22June2017.WewereinvitedbyMinisterofWomen,SusanShabangu,tomovethedateoftheEventtoWomen’sMonth–morespecifically,totheeveofWomen’sDayinSouthAfrica:Tuesday8August2017.Reason being, given the recent attention on violence against women in South Africa,Minister Shabangu thought it amorepertinenttimetohaveourfemaleleadersspendthenightatConstitution Hill inWomen’sMonth.Thisfurtherhighlightsatributetowomenandtheneedtofocusonwomen’srights inSouthAfrica.ThedatehassubsequentlychangedtoTuesday,8August2017.

ISTHISDATEMORECOMFORTABLEFORTHECEOS?Comfortwasnotafactorwhenweheededtheminister’sproposalforanewdate.ThefocuswasprimarilybasedonthefactthatAugust inSouthAfrica isWomen’sMonthandamorerelevanttimeforourSheEOSleepOut™.Therefore, focusingon femaleleaderswouldcoincidewellduringthistime.AugustfallswithinWintersotheevent’spurposehasnotchanged.

WHYISITCALLEDTHESHE-EOSLEEPOUT™?AREN’TFEMALECEOSALSOCEOS?AllwomeninaCEOroleareindeedCEOs,andshouldbecalledCEOs.ThetermSheEOismorethanadescriptionofawoman.ASheEOisafemaleleadertakingpartintheSleepOut™,whobelievesinthecauseoftheSheEOSleepOut™andthebenefitstheSleepOut™provides.Specifically,atatimewherewomeninourcountryareunderattack,wefeltitrelevanttobringattentiontoourstrong,femaleleaders.Inordertomakethatclear,andshowthedifferencefromotherCEOSleepOut™Events,wechosethisplayonwordsfortheEventname.

WHYISITONLYFORWOMENTHISYEAR?Wechosetofocusonwomenleadersforanumberofreasons:

1:Wewanttocelebratethepowerthatfemalebusinessleadershavetocreatechange.Wewanttoshowcasetheirwork,andsalutetheircommitmenttochange.Globallyandnationally,women’smovementsaredrivingactionagainstinequality.Together,womenarepowerfulenoughtochangetheworld.Andourfemaleleadersarepartofthat.

2:Wewanttogivefemaleleadersaplatformtodiscusschangeforwomen.Womenarefacingchallengesglobally;frompay-gapdiscrepancies, togender-basedviolence(evenmoreevidentafterrecentattentiononattacksagainstwomen inSouthAfrica).Whileweknowthatinequalityagainstwomeniscertainlynotawomen-onlyproblem–wecallonmentosupportwomen’srights,andtheirfemalecolleagues–womenoftenhavethegreatestunderstandingofthedeficienciesthatwomenandgirlsface,andknowledgeofhowtoadvancetheirrights.WebelievetheseinfluentialwomenleaderscanuseTheSheEOSleepOut™todiscusssolutionsforwomen.

3:FocusingonwomenhelpshighlighttheworkofOurPrimaryBeneficiary,DoorofHope.DoorofHopecreateshomesforbabiesthathavebeenabandoned.Often,thesebabiesareabandonedasaresultofdomesticviolenceorcrisispregnancies.Moreoften,thefatherabandonsthemother,beforethemotherabandonsherchild.WebelieveintheworkDoorofHopedoes,lookingafterthechildrenofwomenwhofindthemselvesindesperatesituations.

4:Wewanttogetpeoplethinkingaboutthefemaleleadersintheirbusinesses-andcreateamentorshipenvironment.AccordingtotheMcKinsey&CompanyWomenMatterAfricareport, released inAugust2016,only5%ofCEOs in thePrivateSectorinAfricaarewomen.Wewanttogetcompaniestotakeacloselookattheirc-suite–andassessifthereisaccuratefemalerepresentation-iftheydonothaveafemaleexecutivewhocouldattendtheEvent,we’dlikethemtoconsiderwhythatis–andtakestepstoamendit.WeencouragecompanieswithoutfemaleexecutivestosendafemalewithleadershippotentialtotheEvent.Wealsohopethiswillprovidementorshipopportunitiesforthosefemales,whocanmeetotherfemaleleadersattheEvent.

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YOUSAYYOUSUPPORTHOMELESSNESS–BUTYOURBENEFICIARIESAREN’TTHEHOMELESS?Homelessnessisacomplexissue,causedbymanydifferentfactors.Fivepillarshavebeenidentifiedascrucialforthehomelesstointegratebackintosociety;shelter,education,nutrition,communityandhealthcare.Thesearethekeypillarswefocuson.OurPrimaryBeneficiaryin2015,GirlsandBoysTown,focusesonallfivepillars,andplaysacriticalroleinkeepingchildrenoffthestreet.In2016,ourBeneficiarieswereeducationfocusedandeducationplaysahugeroleinensuringpeopleareemployableanddonotenduphomelessinthefuture.In2017,wefocusonshelterforabandonedbabiesandchildren.Thisismuchmoredirect;thesechildrenwouldbehomeless,wereitnotforour2017PrimaryandSatelliteBeneficiaries–thechildren’shomesthattakecareofthem.OurPrimaryBeneficiaryforthemainEventisDoorofHope.Therearealso14SatelliteBeneficiariesfortheSympathy,SouthAfricaandSchoolSleepOut™s–allofwhichtakecareofbabieswhodonothaveahome.Thatbeingsaid–wealsoworkhardtobenefitthosewhoarecurrentlyhomelessdirectly.In2016,aftertheEvent,weworkedwithGiftoftheGivers,andwelcomed1000membersofthehomelesscommunityontoNelsonMandelaBridge,wheretheyweregivenallitemsdonatedthatnight,including;food,clothes,shoes,sleepingbags,blankets,firewoodandmore.TheitemswereworthoverR3million.Wewillbedoingthesamein2017.THISISPOVERTYPORNWearesaddenedtohearthatsomepartsofthecommunityhavetakentocriticisingtheEventinthisway.Theterm“povertyporn”referstoasituationwherepeopleinpovertyareexploitedviamedia(photographed,videoorother)inordertoraisefunds.TheEventdoesnotdothis.Wealsodon’tclaimthatCEOsaregoingto‘pretend’tobehomeless,norwouldweeverclaimtheywill understandwhat it is truly like to live in poverty. Instead,we understand that poverty is a result of extreme social andsystematic inequality. We are asking for those who are in control of these systems to spend one night elevating theirconsciousness,toconsiderwhatlifeislikeforthosewhohavenothing,inthehopesitwillchangetheirmindsets-andpolicies-goingforward.AnIQBusinessReport–TheSocialReturnonInvestment(SROI)EmpathyAnalysis–showsitdoes.SROItellsthestoryofhowchangeiscreated,andassessesthevalueoftheimpactoftheProject.TheIQBusinessreportfromThe2016CEOSleepOut™showsthat,outofthe167CEOsthatParticipatedintheEvent,66%experiencedimprovedcorporatecultureasaresultoftheEvent.And,outofthe109staffmembersthatjoinedtheCEOsattheEventin2016,100%feltanincreaseinawarenesslevelsforthecauseofhomelessness.WealsochoosetofocusonthefundsawardedtoBeneficiaries;R35millionovertwoyears.WHYDIDSUNINTERNATIONALNOTSPONSORTHEEVENTIN2017?SunInternationalhavebeenandcontinuetobeagreatsupporteroftheEvent.Contractsconcludedwithallsponsorsarerenewedannually.In2017SunInternationaldecidednottosponsortheEventastheyhavenewmanagementandachangeinstrategicdirectionfortheirbrand.ThePhilanthropicCollectionisalsokeentoestablishwhetheritsEventcouldbesustainedwithouttheinterventionofsignificantcorporatesponsorship.Ifthiscanbeachieved,thentheoverallprojectislikelytobemoresustainable.