How your social media newsroom
is the heart of modern PR
@darylwillcox
I’m Daryl Willcox
Founder and chairman of
We help PRs, organisations and the media connect, collaborate and tell stories more effectively every day
By nurturing close relationships with the media
And supporting our online services for PR professionals
First in the world to offer an online forward features database
First in the world to offer a public-facing press release wire
First in UK, France and Germany to offer journalist requests
We continue to innovate based on customer feedback
Trad media is slipping
Digital/social is taking over
The world of PR has changed
Journalists Journalists
Bloggers
Influencers
Brand journalists
Customers
Old World vs New World
Customers
Social media
newsroom
BloggersJournalists
Brand journalistsInfluencers
Your newsroom
Is a hub of content and resources
Accessible to all audiences
Provides discipline for content and channels
Social media newsroom benefits
Visual content works well (images/video)
Great for non-newsy news (charity work/alliances)
Good platform for case studies
Excellent for crisis comms
Platform to demonstrate PR internally
Easily found through search
Things to consider
Build your own vs off the shelf
Brand
URL (hosted/third party)
Social feeds (avoid zombies)
Content quality
http://www.dwpub.com/whitepapers/social_media_newsrooms.php
@darylwillcox @DWPub DWPub.com