+ All Categories
Transcript
Page 1: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

The soft drinks industry

stops sales of full sugar drinks in secondary schools across the EU

>

• Sigrid Ligné, Director General, UNESDA – Soft drinks Europe • Nectaria Metrakos, Health and Well-being Director, Public Policy Center, Europe,

Middle East and Africa, The Coca-Cola Company • Mathijs Peters, Senior Manager Public Policy & Government Affairs Europe and

Sub-Saharan Africa, PepsiCo

Luxembourg, 1 June 2018

Page 2: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

Background & core beliefs

Childhood obesity is an ongoing challenge: Calorie & sugar reduction is necessary, including in the school environment

Our sector is an early mover in responsible behaviour towards children: In 2006 we made a series of commitments to the EU Platform

Recognising the role of drinking water

2

Page 3: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

2006 UNESDA commitments’ overview 3 core areas of actions Compliance

of sales in several EU markets

30%

Impact

Contributing

to reducing

exposure by 88%

2005-2014 *²

Soft drink free

environment

2. No presence in

primary schools

3. Responsible

behaviour in

secondary schools

1. No advertising

of any soft drinks

to children under

12 in any media

Print, online & social media

TV

Company owned websites

Unbranded vending machines

Mix of drinks incl. no sugar varieties,

water and juices

No sales

No commercial activity

No advertising & marketing

Parents & teachers involved

95% *3

100% *1

99% *1

95% *1

84% *3

98% *3

84% *3

The presence of sugar sweetened

beverages has decreased

by an average of

Sources: *1. Xtreme Information, 2012 *2. EU Pledge, 2014 Monitoring report *3. PriceWaterhouseCooper, 2010 & 2015 3

Page 4: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

In 2017 we decided to strengthen our policy with a new commitment supporting calls for action from European Health Authorities

4

Page 5: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

Building on our overall strategy to reduce sugar content in soft drinks

5

We are the first sector to answer the call of the EU Added Sugars Annex

Page 6: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

New commitment in secondary schools

6

UNESDA commits to ensure that whenever soft drinks are provided directly to

secondary schools, they are made available in agreement with school authorities

and parents, as appropriate:

• As a complement to drinking water which remains the main beverage

• Only in no- and low-calorie versions

• Respecting the commercial-free character of schools by ensuring that vending

machines provided directly by companies are unbranded

This commitment will be implemented with full compliance by end 2018

Page 7: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

7

Removing all full sugar beverages from secondary schools

Source: PwC, 2015

Applies to all drinks aside from no/low calorie versions as defined

under EU Claims legislation

Page 8: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

8

How we will deliver on our commitment

Page 9: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

9

Implementation, timing and monitoring

Page 10: The soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · The soft drinks industry stops sales of full sugar drinks in secondary schools across the EU >

10

CONTACT DETAILS

Sigrid Ligné, Director General

Rue du Trône 14-16,

B-1000 Bruxelles

Tel + 32 2 737 0130

E-mail: [email protected]

Website: [email protected]


Top Related