Russia continues to lead as the #1 app destination in EuropeTop 10 app destinations in Europe
CPI premium - iOS over Android
% share of installs by country
spain6%
87%
austria
italy
12%
poland2%2%
1%
russia47%
5%
polrtugal2%
france15%
THE STATE OFAPP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
EUROPE / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
italy france
gaming others gaming ranking in the country
united kingdom spain poland travelshopping & lifestyleentertainmentgames health & fitnessgermanyaustria netherlandsrussia
1.5x
.9x
.3x .2x .1X
game
294%
-43%
91%
entertainment 3%
health & fitness
2%travel
2%
1
79%
1
78%
1
74%
1
-35%
474%
Russia commands the highest premium for iOS installs this season
Gaming is the leading category of app installs in Europe
Entertainment and Health & Fitness category grew by over 200% to Rank #2 and #4 in Q3
As the competition across categories intensi-fies, the disparity between CPIs decline
Share & rank of gaming app installs across top 10 app destinations
32%shopping & lifestyle 1%
iOS
Prem
ium
germany4%
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united kingdom
netherlands
germany
64%
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0Q1-2015 Q2-2015 Q3-2015
