_1996_Very few mobile phones_No email_No websites_Low visual design values_Technology doesn’t work
A BRIEF HISTORY LESSON...
996...1 2003
_2011 (8 years young)_Project range from S/M/L/XL_Technology works_Play/R&D plays a central role_Social & behavioral_Narrative
web
mobile
branding
exhibition
product
service
event
interiors
UX
_No fast food_No gambling_No cigarettes
...but we will do sex.
CONTEXT
ICONIC
( )
SEX
SO WHAT ABOUT PLAY ?
VIEWERS V’S READERS
One-third of TV watching to be video-on-demand by 201From 8.5 percent in 2007 to 38 percent in 201Pike & Fischer, business, legal, and regulatory Information Solutions
55% of Virgin Media's 3.71 million customers who use its VoD service watch more programming in this way than via some traditional channels.Mark Sweeney, guardian.co.uk, Thursday 29 October 2009 14.52 GMT
"after the meeting I realised we still missed the crucial part of design.”
BUT THEN.....
BACK TO THE DRAWING BOARD
NOW THE WORK REALLY STARTS
BUTTONS, ICONS & VISIBLE FEATURES ALL CHANGE
AND THE SPECIFICATION WAS STILL CHANGING WITH TESTING
TV WAS ‘RELATIVELY’ EASY
EXCITINGLY...
JUST THE BEGINNING
_Concept design before detail_Consider all platforms upfront_Design core platform first_Create design guidelines early and iterate_User test often_Always look to do better_Great clients know design is a process