Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Taking a Lunch Break
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
During lunch, workers continue to work at their desks, although there are many benefits in choosing to take a break.
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
The phenomenon of eating at your desk is termed “Sad Desk Lunch” because of the social isolation of sticking to your desk.
Link: Food to Eat Hacks Sad Desk Lunch https://www.youtube.com/watch?v=UAJtKAhi5jw
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
A British study shows that people feel guilty for taking a break.
Link: Lunch at your desk? https://www.youtube.com/watch?v=kc21jP1UNlg
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Not taking a break and working through lunch at your desk has a detrimental effect on your physical and emotional health. Link: https://www.youtube.com/watch?v=q9cS2W5PaSg
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction as the default choice
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Make the lunch break an appealing daily event for workers to mingle and enjoy lunch together
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution