OK!isinadifferentleaguefromeveryothercelebritymagazine.Wearepurelycelebritybasedwhichmeanseverysinglefeature– whetherit’sanat‐home,foodorfashion– isaboutcelebrity.Sinceweexclusivelycoverweddingsandat‐homeshootsitmeanswegetclosertothecelebritiesthanothertitles,andwealsohaveatongueincheekhumourthatmeanswhileseriousissuesaredealtwithsensitively,ourothershootshaveauniquesenseoffun.
• Circulation:275,765• Readership:1,279,000•ABC1s:665,000• Male/Female:13/87• Aveage:38
Ourreadersare...• Affluent• Aspirational• Familyorientated• Inspiredandinfluencedbycelebrities
• Informedaboutfashionandbeauty• Valuegoodqualityproducts
Facts&Figures
NRS Oct 2014 – Sep 2015, ABC Consumer Magazines July‐Dec 2015(Print & Digital Page Turners)
OK!‘s monthly printand digital reach is55% more than that ofHello!Source: NRS PADD Oct 14 – Sep 15
Grazia 4%
Reveal 6%
Look 5%
Now! 8%
Heat 13%
Hello! 17%
Closer 14%
star 4%
new! 7%
OK! 22%
22
33%SHARE OFREADERSHIP
74
CelebrityMarketWeareNumberOne
• N&Sdominatethecelebritymarketplacewith33%shareofreadership
• OK!Magazineisthemarketleaderwith22%shareofreadership
Source: NRS Oct 14 – Sep 15
Fashion
dres
s,£5
9,by
Mis
sse
lfrid
ge
TGI GB 2016 Q1 (October 2014 – September 2015)
• 879,000OK!readersenjoyshoppingforclothes
• 861,000OK!readerssayitisimportantforthemtolookwelldressed
• 726,000OK!readersbuynewclotheseveryseason
• Readersspent£969monclothingoverthelastyear
• Readershavealsospentover£266monfootwear
TGI GB 2016 Q1 (October 2014 – September 2015)
• £13millionishowmuchOK!readersspendonskincareeachmonth
• £7.5 millionishowmuchOK!readersspendoncosmeticproductseachmonth
• 692,000OK!readersonlyusegoodqualitytoiletries
• OK!readers’favouritebrandsof perfume include Paco Rabanne,Chanel, D&G and Calvin Klein, aswell as celebrity endorsedperfumes
LifestyleOKK! ec ipeess ww it h....
Nige l sl ate rt w o mo u t hw a terin g dishes f r o m‘ea t – t he lit t le boo k o f fa s t fo o d ’
f o r t w o – li g h t, br ig h t, ref r eshin g , a m ild, g e n t le s a l a d
c u c u mbe r , FeNNe l & r i co t ta sa l a dmake the dressing: put 2 tablespoons of lemon balance. it should be fresh but not sharp. add dressing, then let everything sit in a cool place for juicein a bowl, stir in a little salt and black pepper, more balsamic vinegar if necessary. about half an hour (not much longer though). addthen whisk in 2 tablespoons of olive oil and 2 peel half a cucumber, remove the seeds with several tufts of sprouted seeds, such as radish ortablespoons of sunflower oil. add a few drops of a teaspoon, then cut it into thick slices. ha lve mung beans.balsamic vinegar. Finely chop 3 or 4 sprigs of di ll and finely slice a small bulb of fennel. peel and tr ansfer to a serving dish, place a largeand add to the dressing, then taste and check the thickly slice an avocado and fold all gently into the spoonful of ricotta per person on top and serve.
i ng r ed i ent s2 tbsp lemon juice
salt and black pepper2 tbsp olive oil
2 tbsp sunflower oil balsamic vinegar 3or 4 dill sprigs half a cucumber smallfennel bulb
1 avocadosprouted seeds (radish
or mung beans) 2 tbsp ricotta
Jonathan
loVe
Kin
w w w .o K.Co.UK103
TGI GB 2016 Q1 (October 2014 – September 2015)
WWW.OK.CO.UK 111
OK! Hea ltHby OK!health editor Yasmine griffiths
1 ‘ Th e ea s y w a y To sTo p sm o k i n g ’ bya l len c a r r , £ 9.9 9A classic for wannabe non‐smokers. Contains all the information you need to quit for good. Visit www.waterstones.com.2 s k ech e r s g o w a l k 2 s Tan c e T r a i n e r s , £ 51Swap your bad habit for a good one – take a walk after your meal or when a craving strikes. See www.skechers.co.uk.3Fen ja l c l a s s i c l u x u r y c r eme b aTh , £ 7.89 Insteadof lighting up, relax by taking a soak in the bath after supper. Availablefrom www.boots.com.4 l a u r a m e r c ie r repa i r d a y c r eme spF 15 , £ 7 7.50 Oneof the first noticeable differences when you quit is your skin, which feelscleaner in just a couple of days. Treat yourself to a luxury facial moisturiserwith the money you’ve saved! See www.harrods.com.5 n i c o r eTTe g u m , F r om £ 5 .9 9Robert Downey Jr carries around packs of these to help with cravings. Visit www.boots.com.
5Of t he best WaYs tO bea t C r aVings
3
5
1
s t ubit ou t!get extra suppo r tt h is stopto ber toq u it fo r g o o d
smOKing sta rsk a Teh u d s o nHas the actress(right) been hangingout with rock ’n’rollers for too long?Kate’s often snappedwith a cigarettein hand at events.While out and aboutshe often tries tocover the cigarettewith her hands – butthe smoke trail isstill visible!
l i n d s a yl o h a nlilo was photographedin august bizarrelybrushing her teethat the same time assmoking a cigarette.the actress (left)appears to have put heraddictions to alcoholand drugs behind her– can she now do thesamewithcigarettes?
je s s i c a a l b aYes, we were mightilyshocked too when we sawsnaps of Jess puffing away(right). t he star, whosebook the h onest Lifecame out earlier this year,prides herself on livinga toxic‐free life, so we’renot sure where cigarettescome into the equation...
m aTT d a m o ntheelysium actor(left) quit smokingafter three sessions ofhypnotherapy. He saidafterwards: ‘i shouldhave done it years ago.it’s amazing, i didn’teven want cigarettesany more.’
4
2
some of the well‐known names behind
this month’schallenge.emmerdale star
Kelsey‐beth Crossley isanother famous faceeager to take advantage of
the extra supportoffered this monthfor wannabe non‐smokers. the actresssays: ‘it will be ahuge achievement
for me if i manage toquit for
stoptober. i reallywant to use the 28 days as just
the beginning of a smoke‐free lifeand i am more determined thanever to succeed.’
obody wants to be asmoker these days. bannedfrom public areas, pubsN and restaurants, smokers
have become social pariahs – doomedto huddle in ever‐dwindling groupsoutside workplaces and bars. Celebritiescaught on early. bar the odd exception– l indsay lohan, Kate Hudson orKatherine Heigl – many have stoppedsmoking or at least are careful not to bephotographed with a cigarette in hand.
For those lonely souls who are stillpuffing away but are eager to stop, then‘stoptober’ is the month to do it. last year160,000 people stopped smoking for 28days in the mass‐organised event which issupported by the british army andbigname football clubs, as well as majorcharities including Cancer Research uKand the british Heart Foundation. MrMotivator, l inda Robson and big brotherstars Gina Rio and Dan Neal are just
ben a ffleck (farleft), k ate
beckinsa le (left) and k a therineh e igl (belowleft) have all
battled to kickthe nicotine
habit (above)
• 861,000OK!readersliketotrynewrecipes
• 64%OK!readersliketotryoutnewfoodproducts
• 54%ofOK!readersdosomeformofsportorexerciseatleastonceaweek
• 711,000OK!readersareeatingmorehealthyfoodthantheydidinthepast
• 846,000OK!readerswentonaholidaylastyear,spendingatotalof£1.16bn ontheirholiday/shortbreak
Reader Engagement
• 392,000 OK! readers say thatadvertising helps them choose whatto buy
• OK!readersaretwiceaslikelytobetemptedtobuyproductsthattheyhaveseenadvertised
• 688,000readersexpectadvertisingtobeentertaining
TGI GB 2016 Q1 (October 2014 – September 2015)
OK!Online• 5.9mUniqueusers• 67.1mPageviews• 543kTwitterfollowers• 1.40mFacebook‘likes’
• 78%Usersarefemale• 87%Usersareaged15‐54years• 72%UsersareABC1*
Source: Google Analytics WW January 2016 & ComScore MMX & ComScore PC only* December 2015
Site Design• Designedasamobileplatform
• Responsivetodesktopscreens
• 3adslotsperpage:Banner/MPU/Banner
• Tile‐driveneditoriallayout
• Fullsocialintergration
LiteApp• Freetodownload
• Optimisedformobileandtablet
• 18,000downloadseachmonthonaverage
Source: iTunes, Google Play
AdvertisingOpportunities• AdLayoutbypage– x1Banner,x1MobileMPU,x1Banner
• Swipe‐ableformat onleft ,offeringadditionalcontent
• Editorial‘Tiles’availableforadvertorials
• Video‐ pre–rollandinarticle
• DoubleMPU,Billboard
AudienceExtension• Canbuildprofileofadvertiseraudience
• Basedonuservariablesacrossthesite
• Wecanre‐targetthoseusersaroundtheweb
• Use3rdpartyadtech
• Optimisetodriveperformanceandconversions
DPSINSIDEFRONTCOVER £46,8602NDDPS £42,570GTDCOVERFEATURE £42,570GTDPOSITION £36,300RUNOFMAGAzINE £32,340
PAGEINSIDEFRONT/OUTSIDEBACKCOVER1STRIGHTHANDPAGE/FIRSTFACINGEDITORIAL2NDRIGHTHANDPAGEGTDPOSITION
RUNOFMAGAZINE
Advertising Rates
£27,060£24,750£23,760£18,150£16,170
InsertsLOOSEINSERT(SINGLESHEETTO16 PAGES) £30.00LOOSEINSERT(16 PAGES+) £35.00BOUND‐IN £40.00TIP‐ON(+PAGESCOSTS) £40.00
DIGITALADVERTORIAL/‘TILE’ £2,500STANDARDFORMATS(INC.MOBILE) £8CPMBILLBOARD,DOUBLEMPU £12CPMVIDEO £20CPMHPTOSCROLLINGBANNERONMOBILE– ADDITIONALVOUCHER
£6 CPM£2k
AdvertisingManager:LisaMcLaughline: [email protected]:02070982726
HeadofTrading:ChrisKellye: [email protected]:02086017245
PER£2,500DAY
ADVERTORIALS £25,000
FRACTIONSHALFGTDPOSITION £10,890HALFRUNOFMAGAzINE £9,702QUARTERGTDPOSITION £36,300QUARTERRUNOFMAGAzINE £4,851
*Special pricing facilities i.e fragrance and gummed cards on request. Minimum volume of inserts is 50,000