Thriving With Big DataPart 2
Adapt in a Competitive Market
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• Thriving With Big Data
• 5 Parts, ~15 min each– Build Apps You Couldn’t Build Before (July 16th)
– Adapt in a Competitive Market (July 23rd)
– Make Customers Happy (July 30th)
– Save Money (August 6th)
– Considerations for Decision Makers (August 13th)
• Fun, lively discussion + QA Session
• Customer examples + considerations
About This Series
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• Considerations for Building the Impossible– Online vs. Offline Big Data
• Customer Stories– City of Chicago cuts crime with real-time geospatial data
– Telefonica builds massive machine-to-machine platform
– Industrial Equipment Manufacturer provides insight to customers
Last Time (Part 1): Build Apps You Couldn’t Build Before
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• Considerations for Adapting with Big Data
• Customer Stories
• Takeaways
Part 2: Adapt In A Competitive Market
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Consideration – Agility
• Ease of Use
• Technological Flexibility
• Licensing Freedom
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• Users
• Events
• Online Activity
Consideration – Community
• Developers
• Knowledge
• Time to Market
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• Mobile app for payroll, benefits, etc.
• Consumer demand for mobile
• Personalized experience using analytics
• 3 months
Example: ADP
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• Cloud-based collaboration and design
• Response to growth in SaaS competitors
• Consumers want collaboration features
• Millions of users
Example: Leading ISV
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• Media streaming service to monetize the network
• Compete with over-the-top (OTT) entrants
• Time to market is crucial
Example: Global Telco
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• Agility– Fail fast and move forward
• Community– The resources you need
• Adapt in a Competitive Market– Markets change – new entrants, regulations, customer
demands
– Time to market is key
– Set yourself up to evolve
Takeaways
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• Tuesday, July 30th 10:00AM PDT / 1:00PM EDT / 5:00PM UTC
• Considerations for Big Data and Customer Satisfaction– Developer Appeal: Who wants to use it?
– General Purpose vs. Niche: Leverage your investment
• Customer Stories– MetLife delivers 360-degree view of 100M+ customers
– The Guardian gets the right content to its readers in real time
Part 3: Make Customers Happy
