Download - Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] Video Marketing: Tips, Trends, and Best Practices Timmy.

Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected]

Video Marketing: Tips, Trends, and Best Practices

Timmy D. James

Picture is worth a thousand words!

Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] l

Picture is worth a thousand words!

That’s 3,600 typical web pages!

If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video

mailto:[email protected]


As a Marketer, we are “story tellers”!

We have a very limited amount of time to create the emotion and motivate the behavior that we desire.

• Here’s why you should use our website for your research.• Here’s why you should buy a particular Make/Model vehicle.• Here’s why you should buy it from my dealership.• Here’s the exact vehicle you should buy. • Here’s why you should contact us via this “form” or that “form”.• Here’s why you should buy it from me (Sales Person).• Here’s why you should come back to us for service after• you buy.

Several other dealers trying to create the same emotion and motivate the same behavior!



As a Marketer, we are “story tellers”!

We have a very limited amount of time to create the emotion and motivate the behavior that we desire.

Tell The Best Story With A “Video”!

2 Reason Why:

Reason 1: 3600 Typical Web Pages!



Video not only makes it easier to tell a better story…

Reason 2: Consumers Want Video!

More Information, Better Information, Less Work For Them



Model Level Test DrivePromotionalInventoryDealership Value PropositionSales TestimonialSales Team IntroductionsService Department IntroductionAuto ResponderLead ResponseAppointment ConfirmationSales Testimonial VideoDelivery VideoService Department Thank YouService Department ConfirmationService Department RecommendationsService Department Testimonials

Many different kinds of video.We don’t have time to dive into each of these today:



Exposure Leads Show

Get shoppers emotionally

attached to “your” vehicle!

Purpose of your videos:



Before We Get Started:

Question: What is your dealership’s most important ad today?

Answer:



Before We Get Started:

Question: What is your dealership’s most important ad today?

Answer: Your Inventory VDP Page(s)!

How much money do you spend to get eyeballs on your VDP’s?

- Website- 3rd Party Sites- SEM

Can be seen by more people in 1 Day then your other ads in an entire week, maybe even month.





Inventory Videos

The #1 Most Important Video!

The shopper needs to “see the car” to get “emotionally attached”!

You do everything possible to get the car in front of the shopper!

On The Lot:

Every Sales Process Includes and Focusses on “The Walk Around”

On The Internet:

You CAN Duplicate The Same Emotion!



Inventory Videos

The #1 Most Important Video!

Stitched Photo vs. Live Walkaround



Who is currently shooting Live Video Walkarounds for VDP’s?

Look Around!

Listen to what THEY have to say!



Inventory Videos:

Live Inventory Videos Viewed 600% More than Stitched Photos

2011 2014





We don’t have the time!We don’t want to spend more money!We don’t want to change our process!

You heard from your peers!

Live Video Walkarounds May Be The #1 Biggest Thing You Can Do To:

- Gain Competitive Advantage- Increase Conversions/Leads from ALL Touch-points- Increase your Gross Per Sale- Save Your Job



Outsource: Pay the extra

money!!



Outsource: Pay the extra

money!!

Have them distribute to all touch-points!





In-house: (You already have someone shooting photos or don’t want to pay the extra money)




Shoot Video

Upload to YouTube

Embed YouTube Video on webpage

Upload to multiple touch-points ------------------

Very Time ConsumingLimited exposureLower video quality

Shoot Video

Upload to them (may be automated)

-----------------

Gets distributed to more touch-pointsAll you do is shoot the videoMay cost a $100 - $200/moHigher video quality




Good: Shoot Live Video & Extract Photos (Automated Audio)

Better: Shoot Live Walkaround & Extract Photos

Best: Shoot Photos & Shoot Live Video Walkaround



In-house:


This is a GREAT first step!

Low pushback “same” people with “same” process - Shoot video instead of taking photos (faster than taking

photos)

- Audio automatically added to video- Still Images extracted from video



In-house:


This is a GREAT 2nd & 3rd step!

2nd Re-record audio from “inside” to replace previous video

3rd Shoot walkaround at the vehicle



In-house:


This is a GREAT 2nd & 3rd step!

May be uncomfortable on the 1st, 2nd, 10th….WILL GET BETTER!

“Sell The Car”!

Talk about what is “unique”

Create Urgency



In-house:

Best: Shoot Photos & Shoot Live Video Walkaround

Highest Quality Photos Possible

Best Video Walkaround Possible



Who is currently shooting Live Video Walkarounds for VDP’s?

Are You Shooting Videos & Taking Photos?

Look Around!

Listen to what THEY have to say!



In-house:

Today you can actually shoot a live video and extract your photos from the video!

Current: Shoot Photos & Use Stitched Photo Videos



Best: Shoot Photos & Shoot Live Video







Show

Purpose of your videos:

Forget the stats:

What puts the “Sold” Sign On The Window?



Only 25% - 35% of Leads Set Appointments

Only 50% of Appointments Actually Show

By default more leads = more shows…

But what if we could increase: - % of Leads that Set Appointments - % of Appointments that Show

1, 2, 3 Step Process for Video

Can’t “sell ‘em” until they are on the lot!



Step 1: Video Auto Responder

Easy

Better experience than “text” auto responder

Start with simple Introduction & Thank You from Owner or GM

Include “other” videos:- Dealership Branding (Value Prop) Videos- Video Testimonial- Service Manager Introduction- Promotional Videos



Step 1: Video Auto ResponderStep 2: Video Lead Response

Take Existing Video

Don’t have to walk out to the vehicle every time. (Biggest Pushback)

Include “other” videos:- Dealership Branding (Value Prop) Videos- Video Testimonial- Sales Person Introduction Video- Original Live Walkaround


http://media.flickfusion.net/videos/emails/email_template.html


Step 1: Video Auto ResponderStep 2: Video Lead ResponseStep 3: Video Appointment Confirmation

Make it personal!

Include “other” videos:- Dealership Branding (Value Proposition)

Videos- Video Testimonial- Sales Person Introduction Video- Service Department Introduction Video


http://media.flickfusion.net/videos/emails/email_template.html


Multi-Video Template Whenever Possible!

Leverage the power of your other videos:

Main VideoSupporting Videos

Sell The Dealership!

Sell Yourself!

Sell The Car!



Use a script:

This is __________ of ____________ and I’m here with ______________ from _______________.

Could you share with us what kind of vehicle you purchase from us here today?

Awesome, what was your favorite feature of the _________________?

And did you compare the ____________ to any other vehicles during your search?

Very good, and what was it about the ____________ that made you choose it over the ______ and ___?

We really appreciate you shopping with us here at ___________ and are proud that we could earn your business. Is there anything about your experience that you would like to share?

Well thank you again __________ another happy customer for life here at ________ where (tag line).



Use a script:

If you have a customer with a Dynamic Personality who just takes it an runs with it….

Let them!

You never know what can go viral!!

For Department Videos, Value Proposition Videos, Test Drive Videos & Sales Team Intro Videos, Etc.:

- Mention Awards- Establish an expectation- People Buy From People They Like & Trust…Sincerity Rules!


Exposure

Challenge is:

1) Getting the content2) Getting the content on as many touch-points as possible

Videos are worthless if they aren’t seen!


Exposure

Videos are worthless if they aren’t seen!

Now that you’ve invested the time to get the great content:- Increase conversion/leads from all other touch-points- Gain visibility into buying cycle- Communicate with shoppers throughout the buying cycle

Know who watched what video and where:

Throughout the entire buying cycle!


Three Options:

License Content

Professionally Produced

Produce In-House


License Content:

- Costs very dramatically. - Most come with limited distribution.- Some come with automated VSEO.

Professionally Produced:

- Don’t have to be expensive! (Ask your Ad Agency!)- Distribution depends on who is hosting. - Can get automated distribution and automated VSEO if hosted by industry

video provider.

Produced In-house:

- Consumer trust “you” more than they trust a commercial!- Sincerity Rules!!- Distribution depends on who is hosting.- Can get automated distribution and automated VSEO if hosted by industry

video provider.


If the pushback is $ then:

Produce In-HouseHost on YouTubeDo the best you can with the tools you have

Great way to get started!

Something is better than nothing!

Sincerity Rules!!

You will be amazed at how easy it is to create effective videos!!


Exposure Leads Show

Get shoppers emotionally attached to “your” vehicle!

Points of Presence(POP’s)

Video Views

Leads by Touch-Point

Organic RankingVisitors by Touch-Point Email Open Rate

Lead/AppointmentLead/Show


Exposure Leads Show

Get shoppers emotionally attached to “your” vehicle!

Contact Info

Full Name:

Company:

Job Title :

Email: [email protected]

Timmy D. James

Flick Fusion Video Marketing

Vice President of Sales

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