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John Lawson
ColderICE.com
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WARNING: This next presentation is rated PG
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Who are you
dude?
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• What I want• When I want it• The way I want to buy
it
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P.P.C. Created eCommerce
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The world of eCommerce
is enormous!
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That’s Me
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Can You Handle The Truth?• Explore new
ideas• Discover
opportunities• Investigate facts• Prepare for some
discomfort• One dude’s story
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The Web Walls
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Interactive Evolution
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The New Web Experience Trilogy
• Personalized– Unique results– Location based– Historical (behavior)
• Socialized– Shareable– Easy to consume
• Mobilized– Location based– App Experience
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Study the 1%
• Who should we watch?• Study the best• Ignore the stunned,
unhealthy, immature
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The Dell PC $6.5 Million Twitter Case Study
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Sold $6.5 million On Twitter Worldwide Audience WOW!
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Numbers are in Millions so this is $52,000,000,000
Billion with a B - in Net Revenue
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Pie Chart of Social Media’sContribution to Gross Profits
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Pie Chart of Social Media’sContribution
to Gross Profits
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Perspective is Always Important
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For every $10,000.00 in Dell revenue
Only $1.00 comes from the social media of Twitter
Excuse me?
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The media coverage was PRICELESS!
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Time to grow up
• Competition• Technology• Industry• Economy
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The System at 30,000 ft.
Meet
Needs
Lead
Achieve
To Maximize
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Goals
• Conversion• Order Size• SEO (Best Match)• Efficiency• Branding
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Content
• Editorial (Descriptions)• UGC – User Generated Content• Product Data• Branding
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Infrastructure
• Storage• Management• Collaboration• Syndication• Localization
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Operations
• Scalability• Flexibility• Extensibility
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Results
• Revenue (R.O.I)• Globalization• Cost - Efficiency• Product Data• Leverage
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Tie Technology to Simplicity
• Simplify • Automate• Duplicate
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•No offer, no response •No response, no ROI
Mezlow’s Hierarchy • A theory in psychology• Proposed by Abraham Maslow in 1943 • Theory of Human Motivation
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The Deadliest Sin
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Stop lusting for the
top position
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The more clicks the better
•High CTR and low conversion
•Stop keyword stuffing
•Target to improve quality scoring
•NEVER Blackhat SEO
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I know what you are doing as you do it
Social Espionage?
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Social Intelligence
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Communication Cycle
Who are you talking
too?
Keep them“in theknow”
Spark aConversation
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K.I.S.S.
Keep It Simple and Spectacular
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Let’s FOCUS on some tools
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The more you know the more you sell
CustomerAnalytics
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Plug in from rapportive.com
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TubeMogal
a single point for deploying uploads to the top video and social networking sites
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Plug in from rapportive.com
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Slideshare
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Blogging is SEO
• Google loves blogs
• High ranking
• Quick indexing (Caffeine)
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http://www.youtube.com/watch?v=dP0Oe82t66k
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YouTube is your microsite
• Group playlist by theme
• Add tool tips• Link to
internal pages
• Make public• Continue to
create
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The Whole World IS Talking
Shouldn’t IAt LEASTListen?
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Satisfaction
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• Use this page for all of your main slides.
…Your Web Store
All Roads Lead to…
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Simplify Everything
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John Lawson CEO 3rd Power Outlet
Founder ColderICE.com
ColderICE.com
Email: [email protected]
Twitter: @ColderICEFacebook.com/ColderICE
Linkedin/in/ColderICE
The Atlanta eBiz GroupeCommerceMeetup.com