2. The Enterprise. Unwired. 3. The Enterprise. Unwired. Unwire People Unwire Information Manage Information Sybase Workspace Industry and Cross Platform Solutions
4. Enabling Analytic Applications Although vendors like PeopleSoft, SAP, and Siebel are closer than others, currently the market offers no inclusive commercial platform for operationally, collaboratively, and analytically managing all relationships with all major business partners (e.g., partners, employees, customers, suppliers), across all channels and touchpoints (e.g., storefront, Web, e-mail, telephone) and throughout the entire customer life cycle.--Aaron Zornes, Meta Group
Comprehensive Data Architecture Scalable, Fast, and Cost Effective Access to Data 5. The Business Intelligence Technology Stack Sybase IQ, IWS,PowerDesigner, PowerBuilder,Replication Server, Enterprise Portal,Adapters, EAServer, Integration Orchestrator DATA MANAGEMENT DATA INTEGRATION DEVELOPMENT TOOLS INFORMATION MANAGEMENT HW/OS INFRASTRUCTUREDATA SOURCES DATA INTEGRATION ANALYTIC ENGINES ANALYTIC APPLICATIONS INFORMATION PRESENTATION HP, Sun, IBM Windows, Linux HW/OS Many/Any ERP, SC, CRM, LEGACY Others ETL, EDI OLAP APPLICATIONS REPORTS & DISTRIBUTION Legacy APPS Other Data Marts Flat Files 6. Sybase IQ
7. Sybase IQ is Designed for Analytics Whats Different?
8. Sybase IQ Delivers
9. Multiplexing for Scalability and Flexibility Can start with 1 server and add CPUs and memory as needed Multiplexing enables you to add servers and CPUs with little or no loss in scalability Terabytes of disk can be added to the SAN and IQ-M will manage it efficiently
IQ CPU CPU Mem Mem Mem Mem IQ CPU CPU CPU CPU Mem Mem IQ CPU Mem CPU Mem CPU Mem IQ CPU CPU CPU Mem CPU Mem IQ CPU CPU Mem CPU CPU Mem Fiber Channel 64-bit Enables 10. Sybase IQ Key Business Benefits
11. Sybase IQ Proof Points:Performance
12. Traditional vs IQ-MCOMPETITIVE DATABASE EXPLOSION FACTORS(From TPC-D Tests) HardwareDatabase Raw Data Total Disk Ratio Digital 8400 Oracle 100 GB 361GB 3.61HP 9000 Oracle 100 GB 643 GB 6.43IBM SP2 DB2/6000 PE 100 GB 377 GB 3.77NCR 5100 Teradata100 GB 880 GB 8.80Sun UE Oracle 100 GB 594 GB 5.94Tandem K1K Non-stop SQL 100 GB 286 GB 2.86IBM SP2 Oracle 300 GB 1,977 GB 6.59PyramidOracle 300 GB 1,535 GB 5.12NCR 5100 Teradata 300 GB 880 GB 2.93NCR 5100 Teradata 1,000 GB 3,280 GB 3.28HP EPS Informix XPS 300 GB 3,532 GB11.6 Sun Sybase IQ 100 GB< 100 GB 12 TB (equiv: 36 TB 84 TB)
18. Customer Example:BizRate.com Together, Sun and Sybase have created a solution that packs an extraordinary amount of data processing and analytical power into a small footprint that represents a realistic investment for small and mid-sized firms.Sybases tight architectural integration with Sun technology provides us with the assurance we need that the technology foundation of our data warehouse will scale to meet our growing needs in the future. Henri Asseily,Chief Technology Officer andFounder of BizRate.com
19. Customer Example:TranStats
Sybase IQ reduced loading and indexing from 30 minutes to 2.5 to 3 minutes.Query speeds were 20 50 times faster than Oracle.Time to add a column was reduced from 4 hours with Oracle to 15 minutes with Sybase IQ. Jeff Butler Assistant Director, Office of Statistical Computing Department of Transportation Bureau of Transportation Statistics www.transtats.bts.gov 20. Customer Example:Global Credit Card Company Global Credit CardCompany
000 000 000 000 0000 Global Credit Card Company 21. Customer Example:Internal Revenue Service The primary technology challenge was to build a system that could manage such large volumes of data and yet was sufficiently open to facilitate queries from various off-the-shelf products. We selected Sybase IQ as the data-management server, based on its strength with decision support type queries. Jeff Kmonk Manager, Office of Research Compliance Research Division Internal Revenue Service
22. Customer Example:Bank of Montreal We felt you should develop thedata warehouse component bycomponent because that allows you to apply what you learn. Sybase was truly committed to ensuring that we used technology in a way that really impacted the business. Carl A. Touchie Sr. Manager Electronic Financial Services Bank of Montreal
23. Dynamic Operational Data Stores A Road Map to Real Time Analysis 24.
What our Customers are saying 25. Business Issues
26. The Driving Events
27. Possible Solution Options
28. Technical ArchitectureDODS Operational Data Store (ODS) Sybase Replication Server & ASE Reporting Environment DB2,VSAM & IMS Operational Systems Heterogeneous Environment Informix Dynamic Operational Data Store (DODS) Server Storage Harvesting & Staging Environment Oracle Microsoft SQL Server Application Application Application Application ASE Application . . . etc. 29. Operational Data Store: Components Operational Data Store
Server Storage Sybase IQ 100s of GB to 100s of Terabytes 2-12 CPUs MinimumConfiguration Storage Software Server Component 30. Results
31. Case Study Business Challenge:The Finance Division needed to: collect data from disparate sources and create a financial management system efficiently provide information to state government citizens of Utah state agencies with accurate accounting, payroll, and personnel dataProvide analysis tools so agencies could maximize the use of tax revenue Avoid the ballooning costs of data management on the mainframe Solution:Sybase Adaptive Server IQ MultiplexResults: Eliminated dozens of hard copy reports User self service model with access to data they never had before/generate own reports.Reduced data storage on the mainframe - savings of approximately$100,000 per month $5 million savingsin report development costs 32. Case Study Brent Sanderson(IT Manager State of Utah): "In many ways it has changed the culture of financial and personnel reporting in the state," The old system generated over 900 hardcopy reports each month. The new system generates less than 90.This saved the state over $5 million in development costs.""As we store more data in the Sybase data warehouse, we use the mainframe less and less. This has led to the state saving $100,000 per month in mainframe disk storage costs." 33. Case Study Yapi Credit Business Challenge:The Turkish Bank needs to service 6 million customers: Oracle the incumbent outside the mainframe Data on IBM DB2 Analysis of customer profiles profiles transactions history logsProvide analysis tools to maximize customer service Avoid the ballooning costs of data management Solution:Sybase Adaptive Server IQ MultiplexResults: 10x improvement in service compared to DB2 Dramatic reduction in storage costs (over 1TB of raw data)Savings of approximately$1.05 million 154% ROI (10 month payback) No additional staff training required from Oracle to Sybase Competition : Oracle (cost of infrastructure too high) IBM (poor DB2 performance) 34. Case Study HIRA (Health Insurance) Business Challenge:The Korean Agency has to consolidate data across 46 million customers: Oracle the incumbent outside the mainframe Analysis of customer profiles single data view expand from 6 months of data to 5 years of data Avoid the ballooning costs of data management Solution:Sybase Adaptive Server IQ MultiplexResults: Analysis reduced from 3 4 days to 30 seconds Rapid implementation for country-wide system Reduced raw data storage by 60-80%(saving of over $2 million) Increased data store from 5-6 months to 5 years Reduced manually intensive data management tasksCompetition : Oracle (25TB vs Sybase 5TB) NCR Teradata (hardware scalability, poor integration, cost) 35. Case Study - HIRA Han Beomsu, General Manager, HIRA "According to published benchmark results, performance of NCR Teradata was also excellent. But the weak point with NCR Teradata was that it was hardware dependent. That would cause a great deal of difficulty in linking with other hardware and expanding its capacity. 36. Successful Analytic Applications Require An Enterprise Analytics Architecture CRM Analytics
BPM Analytics
Sources of Customer Data LOB APPS Flat Files Other Data Marts External Data DataAcquisition Layer Analytic Applications Customer Finance Products Supplier Industry Event Data Enriched Data Legacy APPS EDI ETL PresentResults Analytics Data Warehouse Analytics DataArchitecture Integrate Organize Analyze Present 37. Sybase Industry Warehouse Studio
38. Sybase Industry Warehouse StudioExperience Provides Solid Foundation
The Underlying Philosophy Behind IWS 39. Sybase Industry Warehouse StudioAccelerates Development
40. Sybase Industry Warehouse Studio The Enterprise Blueprint IWS Core Analytics Blueprint Summary Events Base Views Cross Industry Tables + Views Core Tables Insurance Life Property & Casualty Financial Services Retail Banking Credit Card Capital Markets HealthcareInsurance Treatment MediaTelco Telco Utility 41. Sybase Industry Warehouse Studio Captures the 360 View Of the Customer
Marketing Effectiveness Sales Effectiveness Customer Loyalty Customer Care CUSTOMER 42. Sybase Industry Warehouse Studio Supports Telco Analytics!
Key Subject Areas 43. Sybase Industry Warehouse Studio Supports Media Analytics!
Key Subject Areas 44. Sybase Industry Warehouse Studio Supports Financial Services Analytics!
Key Subject Areas 45. Sybase Industry Warehouse Studio Supports Insurance Analytics!
Key Subject Areas for Insurance 46. Sybase Industry Warehouse Studio Supports Healthcare Analytics!
Key Subject Areas 47. Sybase Industry Warehouse StudioValue Proposition Business Value
Time Value
Technical Value
48. Sybase Industry Warehouse StudioPackaged Data Warehouse Infrastructure NOTE:YELLOW box items are NOT included in the IWS Warehouse Control Center Meta Data ManagementTABLE TABLE TABLE TABLE TABLE Industry-specificData Models Sybase Power Designer Multi-Dimensional Design ToolDataWarehouse Open RDBMS* ORACLE, IBM, MICROSOFT, NCR, SYBASE, etc. (i.e.:Informatica) ETL Tool Sample Data General -Representative Systems Integrators Guide Project Plan ImplementationProtocol BI Partners IWSAnalytic Applications
49. Sybase Solutions in End-to-end BI Platform Integrate Organize Analyze Present Decisions Sources Sybase ASE LOBAPPS Flat Files Other Data Marts External Data Legacy APPS Others: GROUP 1 Others: SAS Others: IBI Focus 50. Select List of Global Business Intelligence Client and Partners ERICSSON Scottish Widows Insurance Guardian Life Insurance 51. A Look Under The Covers