TML BLUE BLOOD
Daniel Testa - 810-126-698
Internet Marketing Recommendation
MKTG 404
http://tmlblueblood.blogspot.ca/
Why Internet Marketing?
USAGE GROWTH ON INTERNET USERS IN CANADA
Where in Canada?
The Social Network
Overview
Blog, and why it was selected.
Persona
Posts
Social Media
Summary
TML BLUE BLOOD
Hockey fans
Toronto Maple Leafs fans
Up to date news on Leafs & NHL
Easy to follow and find
Quick read
Persona
Die hard sports fans. (Leafs fans)
Blue Blood
Straight analysis on topic
Has basic knowledge of team
Blog Titles
TEAM BREAKDOWN +
GRADES
WELCOME TO BLUE BLOOD
THE CAPTAIN
THE DRAFT
THE TIMES ARE CHANGING
MARLIES
AND THE TORONTO MAPLE LEAFS
SELECT...
THE WEEK THAT WAS
ONE OF A KIND FANS
SO MANY CENTERS, SO LITTLE TIME
Social Media
http://www.facebook.com/pages/TML-Blue-
Blood/148334051948598
https://twitter.com/tmlblueblood
http://www.youtube.com/playlist?list=PL2454029B3FC
72269&feature=plcp
http://pinterest.com/testadan/tml-blue-blood/
Summary
Google Analytics
TML BLUE BLOOD
UP TO DATE TWEETS TWEETS ON POSTS
FOLLOWED LEAFSLEAFS FOLLOWED ME
RELIABLEQUICK
5 videos in TML Blue
Blood
7 Videos in Favorites
Various videos on players
and fans.
11 Pins in TML Blue Blood
13 Followers: 15 Following
Pins and Re-pins of Leafs stuff
Best TurnoverUsed for other
things as well
Social Bookmarks
#1 Reddit
Recommendations• Website
• Blog
• SEO (Search Engine Optimization)
• PPC (Pay-Per-Click)
• Display ads
• Social Media Campaign
• Affiliate Marketing
• Press Release
• Email Marketing
• Mobile Marketing
Website
1st stop to everything
LEAFS
Stats
Scores
Standings
Expand into other sports
Blog http://tmlblueblood.blogspot.ca/
New Writers
Professional Analysis
Highlight Videos
#3 Pinterest
SEO- Search Engine Optimization
#1 Facebook Page
#4 Youtube
#8 BLOG
8/10 Linked
directly to TML
Blue Blood
#10 Twitter
PPC- Pay-Per-Click
Display Ads
Top 10 Website to Display AdsNHL.com
MapleLeafs.com
TSN.ca
Sportsnet.ca
CBCSports.ca
Bleacherreport.com
AHL.com
ESPN.com
Hockeybuzz.com
Social Media@LeafsBB20
Affiliate MarketingOffer Promotional Incentive
through website and social
media.
Receive 10% off Shop.NHL.com
PR- Press Release
Social Media Release About our latest Posts
E-Mail Marketing
Email for every
post or Big
news story
Can Spread
quick by
forwarding
Mobile Marketing
Everybody
has a smart
phone
iphone to Android
Thank You!
• Visit us @ http://tmlblueblood.blogspot.ca/Daniel Testa 810126698