Top 10 Internet Marketing Trends
Bernard MayPresident
Adam de JongMarketing Manager
AgendaTop 10 Internet Marketing trends 2012Marketing takeawaysYour action plan for the new year
#1. Your Reputation is Crucial
As online becomes more valuable, so does your online reputation90% of people trust online reviews78% search a company online before buying product/service
Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
..And Reviews Play a Huge RoleReview sites have a big impact on sales4/5 customers REVERSE a purchase after reading negative online reviewSearch results now include reviewsYou need to gather, verify and
syndicate positive reviews
Cone Communications, Online Influence Trend Tracker, 2011
#2. Nurture Every Lead
As online becomes more competitive, leads are more valuableEvery lead must be nurtured via email
50% of leads are not ready to buy right away
10x better response rate of lead nurturing than email blast
Hubspot, Introduction to Lead Nurturing, 2011.
#3. 2012 year for SME Mobile
Customers now finding products/service on the goMobile optimized websites are crucial HTML 5 sites means mobile SEO will replace apps
71% of users search after seeing mobile ad
53% purchase due to mobile search
90% of mobile search results in action Google Smartphone User Study April 26, 2011.
How SMEs Use Mobile
Local Share of Mobile Market
BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011
#4. Local Search Grows in Importance
More important than everGoogle expanding the importance of local search
4 Billion local searches on Google per month
20% of all searches are for local products/services
61% of all local searches result in a purchase
55% of use mobile to buy local products/services
BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011.
#5. Social Media and SEO Merge
Google+ impacting search engine rankingsGoogle+ for Business crucial for 2012
70 Million users for Google+ since June 2011Social engagement for all major sites (Twitter, Facebook, YouTube) more important to SEO
eMarketer, December, 2010.
Google Search Plus Your World
#6. Video Search Is Gaining Traction
More important as web moves mobile & more interactiveVideos bigger part of Google’s search results
Google Impact of YouTube Homepages On Brand Engagement, U.S., Dec, 2010.
This year internet video will account for over 50% of
consumer InteractionSource Cisco
#7. Rich Snippets Improve Rankings, Reduce Click Through
Rich snippets help rankings, hurt click throughHurts your marketing as page views go down and your sales funnel narrows
#8. Linking Strategies Become More Sophisticated
Link diversity crucial for SEO Simple anchor texting replaced with varied anchor text to look more naturalReciprocal linking with certain partners
#9. Value Based Marketing It is all about sales and leadsKey Performance Indicators that drive ROI
# 10. 2012 is the Year of End-to-End Marketing
SEO alone with not be enough to generate rankingsSites will be viewed for their overall Internet footprint
SEO (content, links, onsite programming)Social MediaBlogsProfilesReviewsVideos
Marketing TakeawaysData-driven approach to marketing successFocus on Key Performance IndicatorsForget the vanity metrics
Your action plan
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