Top 10 Marketing Trends for 2013
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
Presented by Glenn Smith and Angelo Gonzalezwww.TheGrowthCoachHouston.com 281-841-6680
#1: Inbound Marketing is Gaining Momentum
• Inbound Marketing is permission-based marketing (vs. “interruption” marketing).
• Inbound Marketing is where you first gain permission to market to the potential customer by delivering value before the sales opportunity.
• How: blogs, videos, ebooks, educational resources, seminars, webinars, podcasts, SEO, and social media
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#1: Inbound Marketing is Gaining Momentum
How a Good Inbound Marketing Strategy Typically Works
1.Attract traffic2.Convert traffic into leads3.Convert leads into sales4.Turn customers into repeat, high-margin customers5.Analyze for continuous improvement
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#2: Real-Time Marketing is Beginning to Replace Campaigns
Using social media, video, Google Alerts, reviews, etc., companies are responding FAST (real-time) to market their products or services -(vs. marketing campaigns planned out way in advance!)
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
Oreo Super Bowl Tweet
Read More: http://onforb.es/WmWxck
#3: Every Employee Is a Marketer
Companies are becoming more intentional about turning their employees into “brand representatives.” The key: employee training!
•Customer Relations•Community Relations/Charitable Causes•Social Media•Blogging
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#4: Mobile is a Must
4 Ways Every Business Can Optimize Their Web-Presence for Mobile
•Dynamic Site (WP)•Mobile Site (e.g. .mobi site)•Apps•QR Codes
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
Diesel’s Facebook QR Codes
Read More: http://on.mash.to/iBBZA9
#5: Marketing is More Customer-Centric Than Ever
• Social Media• CRM Software (see
http://crm-software-review.toptenreviews.com/)
• Online surveys (e.g. Survey Monkey)• Retargeting Strategies/Technology
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#6: New SEO Strategies Are Emerging
• Companies are now paying more attention to Search Engine Optimization!
• Quality content is more important that keywords!
• Social media is becoming an essential part of organic search optimization!
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
“By Lauren Luke” How To Videos
Read More: http://bit.ly/Zm4nC0
#7: Email Marketing Lives On
• Email is NOT dead!
• “Opt-in” is now the strategy vs. “Opt-out”
• Create segmented marketing lists using auto-responders
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#8: Crowd sourcing and gamification are on the rise
Crowd sourcing: Using the “crowd” to generate new ideas, content, and creativity.
Gamification: The integration of game mechanics or game dynamics into a website, service, community, campaign, or application in order to engage users and solve problems.
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
Levi’s Crowdsources Models
Read More: http://bit.ly/16PilSP
#9: Picture is Worth 1000 Words
• Key tools: Pinterest, Instagram, Facebook
• Photos, video, picture boards, infographics, etc.
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
Taste of Texas Facebook Photos
Read More: http://bit.ly/12CZHwh
#10: Outbound Marketing Losing Traction
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Bonus: What’s New in Social Media
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Take Action: What Will You Do With This Information Today?
• Please share your best “take-away”
• Please give us feedback
• Consider our complimentary 1-hour Strategy Session
• Business Owners: Consider our complimentary Strategic Retreat on July 17th!
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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