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Page 1: Top 10 Marketing Trends For 2013

Top 10 Marketing Trends for 2013

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

Presented by Glenn Smith and Angelo Gonzalezwww.TheGrowthCoachHouston.com 281-841-6680

Page 2: Top 10 Marketing Trends For 2013

#1: Inbound Marketing is Gaining Momentum

• Inbound Marketing is permission-based marketing (vs. “interruption” marketing).

• Inbound Marketing is where you first gain permission to market to the potential customer by delivering value before the sales opportunity.

• How: blogs, videos, ebooks, educational resources, seminars, webinars, podcasts, SEO, and social media

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 3: Top 10 Marketing Trends For 2013

#1: Inbound Marketing is Gaining Momentum

How a Good Inbound Marketing Strategy Typically Works

1.Attract traffic2.Convert traffic into leads3.Convert leads into sales4.Turn customers into repeat, high-margin customers5.Analyze for continuous improvement

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 4: Top 10 Marketing Trends For 2013

#2: Real-Time Marketing is Beginning to Replace Campaigns

Using social media, video, Google Alerts, reviews, etc., companies are responding FAST (real-time) to market their products or services -(vs. marketing campaigns planned out way in advance!)

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 5: Top 10 Marketing Trends For 2013

Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising

System

Oreo Super Bowl Tweet

Read More: http://onforb.es/WmWxck

Page 6: Top 10 Marketing Trends For 2013

#3: Every Employee Is a Marketer

Companies are becoming more intentional about turning their employees into “brand representatives.” The key: employee training!

•Customer Relations•Community Relations/Charitable Causes•Social Media•Blogging

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 7: Top 10 Marketing Trends For 2013

#4: Mobile is a Must

4 Ways Every Business Can Optimize Their Web-Presence for Mobile

•Dynamic Site (WP)•Mobile Site (e.g. .mobi site)•Apps•QR Codes

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 8: Top 10 Marketing Trends For 2013

Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising

System

Diesel’s Facebook QR Codes

Read More: http://on.mash.to/iBBZA9

Page 9: Top 10 Marketing Trends For 2013

#5: Marketing is More Customer-Centric Than Ever

• Social Media• CRM Software (see

http://crm-software-review.toptenreviews.com/)

• Online surveys (e.g. Survey Monkey)• Retargeting Strategies/Technology

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 10: Top 10 Marketing Trends For 2013

#6: New SEO Strategies Are Emerging

• Companies are now paying more attention to Search Engine Optimization!

• Quality content is more important that keywords!

• Social media is becoming an essential part of organic search optimization!

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 11: Top 10 Marketing Trends For 2013

Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising

System

“By Lauren Luke” How To Videos

Read More: http://bit.ly/Zm4nC0

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#7: Email Marketing Lives On

• Email is NOT dead!

• “Opt-in” is now the strategy vs. “Opt-out”

• Create segmented marketing lists using auto-responders

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 13: Top 10 Marketing Trends For 2013

#8: Crowd sourcing and gamification are on the rise

Crowd sourcing: Using the “crowd” to generate new ideas, content, and creativity.

Gamification: The integration of game mechanics or game dynamics into a website, service, community, campaign, or application in order to engage users and solve problems.

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 14: Top 10 Marketing Trends For 2013

Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising

System

Levi’s Crowdsources Models

Read More: http://bit.ly/16PilSP

Page 15: Top 10 Marketing Trends For 2013

#9: Picture is Worth 1000 Words

• Key tools: Pinterest, Instagram, Facebook

• Photos, video, picture boards, infographics, etc.

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 16: Top 10 Marketing Trends For 2013

Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising

System

Taste of Texas Facebook Photos

Read More: http://bit.ly/12CZHwh

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#10: Outbound Marketing Losing Traction

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Page 18: Top 10 Marketing Trends For 2013

Bonus: What’s New in Social Media

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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Take Action: What Will You Do With This Information Today?

• Please share your best “take-away”

• Please give us feedback

• Consider our complimentary 1-hour Strategy Session

• Business Owners: Consider our complimentary Strategic Retreat on July 17th!

Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System

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