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Page 1: Top 10 Trends in Web Marketing & Web Design

GROUPKARCHERTHE

+ WEB MARKETING & WEB DESIGN

Page 2: Top 10 Trends in Web Marketing & Web Design

WELCOME!• Jon Dulac – Web Marketing Strategist

• Andrew Husted – Development Team Lead

• tkg.com/breakfast-bootcamp-2013

Page 3: Top 10 Trends in Web Marketing & Web Design

WEB

1. Facebook Graph Search

2. Multiple Listings for One Website

3. Top Search Engines

4. U.S. Search Volume Trends

5. Link Building

MARKETING:

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1.FacebookGraph Search

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+ WHAT IS IT?

• Searching Facebook pages

• People

• Businesses

• Places

• Not websites

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+ WHAT IS IT?

• Multiple layers of searching

• Geographic

• Gender

• Relationship status

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Page 8: Top 10 Trends in Web Marketing & Web Design

+ CHALLENGES

• Personal privacy settings limit reach

• Users need to ‘Like” more

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+ HOW TO BE SUCCESSFUL

• Make a Facebook page

• Get brand advocates to “Like”

• Develop ongoing “Like” campaigns

• Facebook advertising

• Integrate Facebook beyond the F logo

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+ WHEN?

• Rolling out over 2013

• Join the wait list

• Type a word into the current search

• Click “Get New Graph Search”

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2.Multiple Listingsfor One Website

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+ WHAT CHANGED?

• Multiple listings from same domain

• Started October 2012

• Example: Eramet Marietta

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+ YOUTUBE

• Multiple Videos

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+ PINTEREST

• Followers

• Following

• Specific boards

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+ LINKEDIN

• Main business page

• Specific business product pages

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+ YELLOWPAGES

• Multiple business locations

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3.TopSearch Engines

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+ U.S. Search Engines

• comScore provides monthly reports

• U.S. based searches

• Google, Bing, Yahoo, Ask, AOL

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+ RESULTS

• Google has 67% of the market

• Showing annual growth

• Bing has 17%

• Recovered from a 2011-2012 drop

• Yahoo has 12%

• Three year low

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+ WHAT DOES IT MEAN?

• Google is still the top dog

• Bing is steady but isn’t a force yet

• Bing is powering Facebook

• If Yahoo fades, it’s Google Vs. Bing

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4.U.S. SearchVolume Trends

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+ January comScore Data

• Google, Bing, Yahoo, Ask, AOL

• 2011: 16.950 billion searches

• 2012: 17.804 billion searches

• 2013: 19.484 billion searches

• Nearly 15% growth over 2 year period

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+ WHAT DOES IT MEAN?

• People are searching more

• Integrate offline marketing

• Web marketing for every organization

• Shift offline budgets to online

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5.LinkBuilding

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+ INBOUND LINKS

• Help determine authority

• Similar to “Likes” on Facebook

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+ BAD LINKS

• Dun & Bradstreet

• Soliciting paid links

• JC Penny

• Buying and trading links

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+ MORE BAD LINKS

• Forbes

• Selling links

• Overstock.com

• Offered colleges discounts for links

• SearchEngineLand.com Infographic

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+ WATCH OUT!

• Excessive link acquisition at one time

• Global inbound links rather than text

• Links from same PR rating sites

• Links with the same anchor text

• “25 quality links guaranteed” = red flag

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+ WHAT TO DO

• Produce great content

• Promote content through social media

• Promote through your own site

• Identify strategic industry partners

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WEB

1. Single Page Design

2. Infinite Scrolling

3. Large Photo Backgrounds

4. Swiss Style

5. Responsive Design

DESIGN:

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1.SinglePage Design

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+ WHAT IS IT?

• Entire website on a single page

• Completely vertical layout

• Navigation jumps to different areas of the same page

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+ WHY BOTHER?

• Mobile device friendly

• Never requires visitors to click a link to get more information on the topic

• Scrolling is easy!

• Let’s see it! Font Awesome

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2.Infinite ∞Scrolling

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+ WHAT IS IT?

• A results listing without paging

• Uses AJAX technology to find and display the next set of results before you get to the bottom

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3.LargeBackground Images

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+ WHAT IS IT?

• A hero image large enough to fill an entire webpage

• Yep, an entire page

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+ WHY BOTHER?

• Attention grabbing marketing

• Sets an engaging tone for the rest of the website

• Let’s see it! Patagonia

• And again - JayBirdGear

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4.SwissStyle Design

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+ WHAT IS IT?• AKA International Typographic Style

• Developed in the 1950’s

• Emphasis on cleanliness, readability, objectivity

• Includes things such as grids, asymmetry, sans-serif fonts, large photographic images, whitespace

• Uses Typography as a design element

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+ WHY BOTHER?

• Optimal readability

• Display lots of information without being distracting

• Plays well with responsive design

• Great for business sites

• Let’s see it! Microsoft

• And again - GE

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5.ResponsiveDesign

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+ WHAT IS IT?• A website optimized for ANY device

• Dynamically scales down and reorients features and content based on device dimensions

• Uses cutting-edge markup technology

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+ WHY BOTHER?

• Future-proof

• Eliminates the need to upkeep separate desktop and mobile sites

• SEO – no duplicate content or separate page URLs between devices

• Consistent user experience between devices

• Let’s see it! Microsoft

• And again - GE

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Questions?• Learn more at our blog - TKgenius.com


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