Giving the customer the ability
to contribute to content creation by delegating some of
the brand-building responsibilities.
4,000 customers submitted entries in a 3-week span.
The Starbucks White Cup Contest: winner gets the template for the new Starbucks cup.
Comcast & Airbnb Comcast created 3 unique Xfinity “Watchathon Week Aribnb properties.” 3 families were selected to spend an entire week in the Airbnb properties. Interiors matched Game of Thrones, Boardwalk Empire, and The Wire.
Data is powerful if you can actually understand what it is telling you. Data visualization gives you a powerful way to communicate information.
For many agencies, traditional print ads are crucial to their
business.
Brands have found new ways to merge the digital and
physical through interactive media in print ads.
A Cinemagraph is … an image that mixes a high quality photograph with video. Few elements are moving where the rest are static.
With the world constantly changing, minimalism is in.
Hand-drawn art is getting integrated into new projects.
In 2014, there were a lot of large high-quality images, but there is no longer a limitation to static images. With faster internet speeds and HTML5, websites can now integrate video without harming load time.
Association with extreme sports and
risk-takers.
A brand full of energy, excitement, and the idea that anything is possible.
interactions on Facebook shares on Facebook in sales to $1.6 billion
900,000 83,000 7% increase
The RedBull & Stratos Jump ...
Being a “Human Era Brand” means having
an authentic story delivered consistently through an inspiring
experience.
• Personal • Conversational • Empathetic • Inspirational • Problem Solvers
Human Era Brands are … • Humorous • Prone to Mistakes • Authentic • Transparent • Storytellers
of B2B buyers use social media to research purchase decisions.
Of salespeople who use social media outsell their peers.
72%
79%
billion smartphone users worldwide
billion messages sent per day billion emoticons sent per day
2.0
41.5
6.0
Brands are paying Instagram Celebrities
with large followings to promote their product if they are a match to
their consumer profile.
Having some non-promotional material
that shows a little personality has proven to make more people
trust your brand.