TOP 100 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
3132
3334
3537
3837
3940
4142
4344
4546
4748
4950
5152
535455 W56575859606162636465666768697071727374757677787980818283
8485
8687
8889
9091
9293
9495
9697
9899
100
$557.1 Bil.
6%Technology
$ 106.2 Bil.
1
+29%
Market-Driven
Retail
$ 58.0 Bil.
2
+22%
Market-Driven
Telecom Providers
$ 57.9 Bil.
3
+1%
State-Owned
Banks
4
$ 31.5 Bil.-8%
State-Owned
+58%
Technology
$ 23.9 Bil.
5
-11%
Market-Driven
Technology
$ 20.4 Bil.
6
+10%
Market-Driven
Banks
$ 18.4 Bil.-7%
7
State-Owned
Insurance
$ 16.5 Bil.
8
+5%
Market-Driven
Banks
$ 14.8 Bil.-9%
State-Owned
10
TOP 10 MOST VALUABLE CHINESE BRANDS
NEWCOMER BRANDS
TOP 10 IN BRAND CONTRIBUTION
$ = Brand Value% = Brand Value Change 2017 vs. 2016
BrandZ™ measurementof brand strength.
TOTAL VALUE OF TOP 100CHINESE BRANDS
TOP 100TOTAL VALUEINCREASED
FIRST TIME:When competing in China,Chinese brands surpassmultinationals in BrandPower, the BrandZ™metric of brand equity.
Alcohol
$ 16.2 Bil.
9
+41%
State-Owned
# = Top 100 Rank $ = Brand Value
CATEGORY VALUE CHANGES20 Categories: 12 , 1 , 7$ = Total Category Value
Education
Xueersi
+43%
Education
New Oriental
+41%
Alcohol
+36%
Alcohol
+32%
Travel Agencies
+43%
Technology
TOP 10 RISERS
+37%
Home Appliances
+35%
HomeAppliances
+29%
Technology
+36%
Technology
#40
Market-Driven
$ 2.2 Bil.Retail
State-Owned
$ 1.5 Bil.Banks
#48#40
Market-Driven
$ 1.3 Bil.Technology
#50
Market-Driven
$ 0.9 Bil.Apparel
#62
Market-Driven
$ 0.4 Bil.Travel Agency
#79
Market-Driven
$ 0.3 Bil.Cars
#93
Market-Driven
$ 0.2 Bil.Home Appliances
#99
Travel Agencies
$ 2.9 Bil.3 brands
Education
$ 2.1 Bil.2 brands
+46% +46%
Apparel
$ 1.8 Bil.3 brands
+35%
Alcohol
Cars
$ 3.1 Bil.4 brandsRetail
$ 74.2 Bil.6 brands
Technology
$ 163.7 Bil.10 brands
+24% +22%+16%
+1% 0%-3% -6% -6% -6%
-14%
-25%-31%
+20%
$ 25.9 Bil.11 brands
HomeAppliances
$ 9.3 Bil.8 brands
Hotels
$ 1.2 Bil.3 brands Healthcare
$ 5.9 Bil.3 brands
Food & Dairy
$ 15.4 Bil.6 brands
PersonalCare
$ 1.6 Bil.3 brands
TelecomProviders
$ 71.4 Bil.3 brands Banks
$ 93.3 Bil.10 brands
Airlines
$ 11.1 Bil.4 brands
Insurance
$ 38.3 Bil.6 brands
Oil & Gas
$ 21.9 Bil.2 brands
RealEstate
$ 12.4 Bil.9 brands
BabyCare
$ 0.3 Bil.1 brands
JewelryRetailer
$ 1.4 Bil.3 brands
Letv - TechnologyMarket-Driven
Tencent - TechnologyMarket-Driven
Mengniu - Food & DairyState-Owned
Baidu - Technology Market-Driven
FortuneFood & DairyState-Owned
Sina - TechnologyMarket-Driven
Yili - Food & DairyMarket-Driven
Tsingtao Beer AlcoholMarket-Driven
Robam - Home AppliancesMarket-Driven
Lao Feng XiangJewelry RetailerState-Owned
TOP 10 IN OVERSEAS REVENUE % of total revenue from outside China$ = Brand Value # = Top 100 Rank
Technology$ 3.3 Billion
# 27State-Owned
72%Technology$ 20.4 Billion
# 6Market-Driven
58%Home Appliances
$ 0.3 Billion# 92
State-Owned
44%Airlines
$ 4.8 Billion# 20
State-Owned
36%Airlines
$ 3.0 Billion# 29
State-Owned
35%Oil & Gas
$ 9.6 Billion# 15
State-Owned
PetroChina
31%Home Appliances
$ 2.8 Billion# 30
Market-Driven
30%Airlines
$ 2.4 Billion# 33
State-Owned
26%Home Appliances
$ 0.4 Billion# 83
State-Owned
22%Technology$ 1.4 Billion
# 49Market-Driven
47%
+9% +8%+3% +2%
% = Brand Value Change 2017 vs. 2016
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