Offer "Perfect" Gift-GivingAdvice to Buyers
Crate & Barrel
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS
In 2011, they provided a “Great gift ideas for everyone on yourlist” gift ideas section.
OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS
In 2012, they actually created an entire holiday gift guide tohelp their shoppers decide what to buy.
OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS
In recent years they’ve integrated gift advice subtly into holidayshopping navigation. For 2013 they had categories for “ShopGifts We Love” and “Shop Gifts for Him”:
OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS
Similarly, 2014’s holiday navigation was very similar with “Findthe Perfect Gifts for Everyone On Your List”.
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