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Page 1: Top mobile marketing trends of 2015

Top Mobile Marketing Trends Of 2015

Page 2: Top mobile marketing trends of 2015

Mobile marketing has revolutionized the advertising world along with

smart phones and other hand-held gadgets. The real time insights,

Hyper Targeting and advance analytic sets it apart from any other

digital channel.

For some of the marketers, mobile marketing has always been a part of

their plan for years while few others are predicting Mobile Marketing

to be upcoming big thing.

Mobile marketing trends in 2015 are nothing short of an outstanding

mixture of strategies and plans that every marketer or ad agency

should essentially acquire.

Let’s find out how Mobile Advertising ruled the year 2015!

Page 3: Top mobile marketing trends of 2015

Mobile Web & Mobile Apps

Behavioural Data

Mobile Customer Service

Content Marketing

Location-based Marketing

Mobile Ads

Mobile Marketing Automation

Tracking and Analytic

Contents:

Page 4: Top mobile marketing trends of 2015

Mobile Web & Mobile Apps

Page 5: Top mobile marketing trends of 2015

Web Apps are mobile based web pages that look like an App.

Mobile Web redirect to the use of responsive services from mobile

devices, such as smartphones or feature phones.

While your Marketing campaign on mobile should have roots in

responsive mobile web designs, it should also be nurtured well with

Mobile Apps.

Remember that there are lot of targeted users and advertisers are

ready to cash on your inclusive mobile existence.

Page 6: Top mobile marketing trends of 2015

Location-based Marketing Becomes Stronger

Page 7: Top mobile marketing trends of 2015

Location based targeting helps you to

target your audience in real time when they

are actually looking to purchase something in

your store.

To make it even more effective, brands and

advertisers should use SMS marketing, hyper

local mobile ads, In-app marketing with the

right content and actionable approach.

Page 8: Top mobile marketing trends of 2015

Content Marketing Finds New Avenues

Page 9: Top mobile marketing trends of 2015

78% of CMOs think that Custom Content is the future of Marketing.*

Content marketing has become the most essential part of strategic

marketing which is being leveraged by Markets from quite sometime.

Mobile Marketing provides a really big platform to create and

distribute valuable content to specific target audience.

*Source: WebDAM

Page 10: Top mobile marketing trends of 2015

From micro-blogs on Twitter to mobile videos and video ads as well

as the high-quality local ads, content is being published on mobile

in some of the most delightful, informative and interactive ways than

ever.

If you are good at adding quality and value to mobile content, you

are surely on the way to capture more attention than your

competitors.

Page 11: Top mobile marketing trends of 2015

Mobile Ads Turn Interactive

Page 12: Top mobile marketing trends of 2015

Mobile Marketing was never the same since

the time Mobile ads were introduced.

Mobile App install ads only accounted for

$4.6B of all revenue in 2015.

Marketing management becomes far easy if

you are able to record on-the- spot reply from

your targets and that’s where Mobile ads play

a big role.

Ads that display information on tapping or

swiping, rather than impose the users to click,

are sure to gain more attention.

Page 13: Top mobile marketing trends of 2015

Making Sense Out of Behavioral Data

Page 14: Top mobile marketing trends of 2015

People spend 51% of their digital time on mobile as compared to

desktop (42%) in the US.*

The more time people are spending on their mobile devices, more

data is being collected by app and mobile website users.

This data helps mobile ad publishers to categorize mobile users into

different buckets like arts and entertainment, finance and business,

sports, leisure etc.

*Source: smartinsights

Page 15: Top mobile marketing trends of 2015

Each of the user goals act in a certain manner and leaves behind a

behaviour trails that advertiser needs to follow.

Capturing and analyzing user behavioural data from your Websites,

Blogs, Social Media platforms and any other source should also help

you to customize your mobile marketing strategy and make it more

appropriate for the potential users.

Page 16: Top mobile marketing trends of 2015

Mobile Marketing Automation

Page 17: Top mobile marketing trends of 2015

Based on your users activities and behaviour, mobile marketing

automation tools helps Marketers like you to create custom user

profiles. This can further be used to send customized offers and text

notifications.

Marketing automation creates more sense in the mobile world as

it helps brands and marketers to create a user’s progressive profile

and engage with them one to one that too real time.

Page 18: Top mobile marketing trends of 2015

Mobile Customer Service is Unavoidable

Page 19: Top mobile marketing trends of 2015

Your mobile users are not stationery and they wish for the ‘mobile-

specific’ users support and service.

Mobile Apps are contributing hugely in this direction, creating

valuable relation between the users and the service executive.

It decrease the time and efforts and wipes out the traditional

customer service difficulty.

Page 20: Top mobile marketing trends of 2015

Tracking and Analytics

Page 21: Top mobile marketing trends of 2015

Tracking and measuring any marketing campaign is crucial and also

really important for campaign performance enhancement and

management.

Digital marketing has its own USP of proving Marketing ROI with real

time analytics and insights. Mobile Marketing has proved to be one of

the best advertising media in the year 2015 as it helps marketers show

the real worth of marketing.

Page 22: Top mobile marketing trends of 2015

In a nutshell, Year 2015 for Mobile Marketing was more about Content,

Hyper Local Targeting, Mobile Marketing Automation, Mobile Ads,

Tracking and Analytics.

In marketing world, its always about experiment, tracking and

optimization!

Keep Marketing, Keep Advertising and in the meanwhile we will bring

to you the Mobile Marketing Trends That Will Rule Year 2016, only

on http://www.whizmobi.com/blog/

Page 23: Top mobile marketing trends of 2015

How A Leading Bank’s Marketing Team Is Reporting All Time High ROI With

Mobile Marketing Strategy?

Read More: http://bit.ly/1EcZpf7

Page 24: Top mobile marketing trends of 2015

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