Top Mobile Marketing Trends Of 2015
Mobile marketing has revolutionized the advertising world along with
smart phones and other hand-held gadgets. The real time insights,
Hyper Targeting and advance analytic sets it apart from any other
digital channel.
For some of the marketers, mobile marketing has always been a part of
their plan for years while few others are predicting Mobile Marketing
to be upcoming big thing.
Mobile marketing trends in 2015 are nothing short of an outstanding
mixture of strategies and plans that every marketer or ad agency
should essentially acquire.
Let’s find out how Mobile Advertising ruled the year 2015!
Mobile Web & Mobile Apps
Behavioural Data
Mobile Customer Service
Content Marketing
Location-based Marketing
Mobile Ads
Mobile Marketing Automation
Tracking and Analytic
Contents:
Mobile Web & Mobile Apps
Web Apps are mobile based web pages that look like an App.
Mobile Web redirect to the use of responsive services from mobile
devices, such as smartphones or feature phones.
While your Marketing campaign on mobile should have roots in
responsive mobile web designs, it should also be nurtured well with
Mobile Apps.
Remember that there are lot of targeted users and advertisers are
ready to cash on your inclusive mobile existence.
Location-based Marketing Becomes Stronger
Location based targeting helps you to
target your audience in real time when they
are actually looking to purchase something in
your store.
To make it even more effective, brands and
advertisers should use SMS marketing, hyper
local mobile ads, In-app marketing with the
right content and actionable approach.
Content Marketing Finds New Avenues
78% of CMOs think that Custom Content is the future of Marketing.*
Content marketing has become the most essential part of strategic
marketing which is being leveraged by Markets from quite sometime.
Mobile Marketing provides a really big platform to create and
distribute valuable content to specific target audience.
*Source: WebDAM
From micro-blogs on Twitter to mobile videos and video ads as well
as the high-quality local ads, content is being published on mobile
in some of the most delightful, informative and interactive ways than
ever.
If you are good at adding quality and value to mobile content, you
are surely on the way to capture more attention than your
competitors.
Mobile Ads Turn Interactive
Mobile Marketing was never the same since
the time Mobile ads were introduced.
Mobile App install ads only accounted for
$4.6B of all revenue in 2015.
Marketing management becomes far easy if
you are able to record on-the- spot reply from
your targets and that’s where Mobile ads play
a big role.
Ads that display information on tapping or
swiping, rather than impose the users to click,
are sure to gain more attention.
Making Sense Out of Behavioral Data
People spend 51% of their digital time on mobile as compared to
desktop (42%) in the US.*
The more time people are spending on their mobile devices, more
data is being collected by app and mobile website users.
This data helps mobile ad publishers to categorize mobile users into
different buckets like arts and entertainment, finance and business,
sports, leisure etc.
*Source: smartinsights
Each of the user goals act in a certain manner and leaves behind a
behaviour trails that advertiser needs to follow.
Capturing and analyzing user behavioural data from your Websites,
Blogs, Social Media platforms and any other source should also help
you to customize your mobile marketing strategy and make it more
appropriate for the potential users.
Mobile Marketing Automation
Based on your users activities and behaviour, mobile marketing
automation tools helps Marketers like you to create custom user
profiles. This can further be used to send customized offers and text
notifications.
Marketing automation creates more sense in the mobile world as
it helps brands and marketers to create a user’s progressive profile
and engage with them one to one that too real time.
Mobile Customer Service is Unavoidable
Your mobile users are not stationery and they wish for the ‘mobile-
specific’ users support and service.
Mobile Apps are contributing hugely in this direction, creating
valuable relation between the users and the service executive.
It decrease the time and efforts and wipes out the traditional
customer service difficulty.
Tracking and Analytics
Tracking and measuring any marketing campaign is crucial and also
really important for campaign performance enhancement and
management.
Digital marketing has its own USP of proving Marketing ROI with real
time analytics and insights. Mobile Marketing has proved to be one of
the best advertising media in the year 2015 as it helps marketers show
the real worth of marketing.
In a nutshell, Year 2015 for Mobile Marketing was more about Content,
Hyper Local Targeting, Mobile Marketing Automation, Mobile Ads,
Tracking and Analytics.
In marketing world, its always about experiment, tracking and
optimization!
Keep Marketing, Keep Advertising and in the meanwhile we will bring
to you the Mobile Marketing Trends That Will Rule Year 2016, only
on http://www.whizmobi.com/blog/
How A Leading Bank’s Marketing Team Is Reporting All Time High ROI With
Mobile Marketing Strategy?
Read More: http://bit.ly/1EcZpf7
https://twitter.com/WhizMobi
http://www.whizmobi.com/
https://www.facebook.com/WhizMobi
https://www.linkedin.com/company/whizmobi
Let’s Connect!
Would Like to know more?
Write to us at: [email protected]