Sponsored by: A Service
Of:
Top Seven Fundraising Tips
Darian Rodriguez Heyman
October 31, 2012
Sponsored by: A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
Sponsored by: A Service
Of:
www.mission.do
Sponsored by: A Service
Of:
Today’s Speaker
Darian Rodriguez Heyman Co-Producer & MC
Social Media for Nonprofits
Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Hosting:
Sam Frank, Synthesis Partnership
Top Seven
Fundraising Tips
October 31, 2012
Darian Rodriguez Heyman
@dheyman
A Note on
Tin Cup Fundraising
Tip 1: Stage a Thank-a-Thon
Tip 2: Never Submit
a Cold Grant
• Warm it Up:
–Secure an Invitation
–The Pasta Test
•Programs & Positioning
Tip 2: Never Submit
a Cold Grant
–Dollar Amount
–Deadline
–Jedi Mind Trick
Tip 2: Never Submit
a Cold Grant
Tip 3: Make Specific,
Direct Asks
Tip 4: Map Donations
to Impact
Tip 5: Make Your
Donation Button Shine
Tip 5: Make Your
Donation Button Shine
Tip 6: Create and Tap
Your Social Network
•? Vs. .
•Rich Media: Photos, Vids
•Think 50/50
•Time of Day PLanning
Tip 6: Create and Tap
Your Social Network
•Mornings: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Nights: 9:30 – 11PM
•Weekends!
Tip 6: Create and Tap
Your Social Network
Tip 7: Apply for a Google Grant
•$10K/Month of Free
Google AdWords
•$1/Click Limit
•Embrace “Long Tail” Keywords
•Increase Website Traffic
Tip 7: Apply for a Google Grant
•Easy Application & Startup
•Plan For Optimization Time
•Additional Application Needed
for $10K+/Month
•$0.05 For Each $1.00
Tip 7: Apply for a Google Grant
Sponsored by: A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com
