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Page 1: Top Tips for Holiday Infographics

Top Tips for Holiday InfographicsDECEMBER IS THE PERFECT TIME to create a seasonal infographic that celebrates the holidays while buildingawareness for your product or service. Traditional news takes a vacation break but editors still need to fill their sites with information. Here are a few things to keep in mind as you wrap up yourmessage in an nice,enticing littlepackage...

TOPICS: A bright idea in the holiday spirit needs universal

appeal to add a little sparkle to your brand.

TIMING: Get an early start with your seasonal message and

release your holiday-themedpiece in mid-to-late November.

FOCUS ON MOBILE: More thanever, we are using cell phones andtablets to surf the web. Stay away from excess copy, small type and complicated imagery.

FORMAT: The days of the superlong infographic that requires endlessscrolling are over. Consider a standard8 1/2 x 11” size that reads over a variety of screen sizes.

FLEXIBILIT

Y: Infog

raphic

s with

modula

r sect

ions m

ake th

em ea

sy

to ed

it into

a var

iety o

f dim

ensio

ns.

Consid

er maki

ng sm

aller m

emes

and

animate

d GIFS

for s

ocial

media

BEYOND HOLID

AYS: Thin

k

about

how in

formati

on ca

n be

adapte

d afte

r the

holida

ys int

o

your

website

, with

in pre

sentat

ions

on co

llatera

l or e

ven ev

ent b

anners

.

UNIQUEDESIGN:Creativity canhelp your offeringstand out fromcompeting graphics.Use innovative design and amemorable illustration style.

RESEARCH:Content is king

of the successfulinfographic. Are

your facts accurate,relevant and

above all,interesting?

KEVIN AKERSdesign + imagery

(925) 735-1015

www.kevinakers.com

IT IS NOTAN AD:

If your infographic is lucky enoughto get published it has some value to

the public and uses someone else’s webspace for free; it can’t look like an over-

branded, PAID advertisement.

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