NEW! TOTALCAR MAGAZINE
IN ENGLISH
Effective from: 01/04/2013
KEY FACTOR OF TOTALCAR
WHAT IS TOTALCAR.HU?
Totalcar is Hungary’s market leader car magazine
The first online magazine to delegate a COTY member (Car of The Year)
From 2000: TV and radio shows, books and newspapers, DVDs, merchandising
30.000 Facebook followers
Journalists known nationwide
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FACEBOOK TOPLIST
B125 law: winner initiation by Totalcar
14.669 The Hungarian used car buyers are fool!
7.008 World’s biggest loser
5.258 Speedcam just rarely makes a mistake (but then )
4.137
Source: Facebook, 2012-02-18
12 years
2.433 new and used car reviews
604 new and used motorbike reviews
20.625 articles, news, publications
175 TV shows
256 radio shows
670 videos
48.613 people’s verdicts of cars
3.539 people”s verdicts of motorcycles
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TOTALCAR IN NUMBERS
Source: Totalcar’s own statistics
we represent the success reached in Hungary
we bring our know-how abroad
Jalopnik (US): 2 M UV/month
Motortrend (US): 1,6 M UV/month
Car and Driver (US): 1 M UV/month
SAMPLE: approx. 1,5 Mrd people
(native language: English)
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Totalcar: 505.000 RU/month
SAMPLE: approx. 15 M people (native language: Hungarian)
Totalcar.hu’s reading can be valuable internationally.
* We have analysed the rate of the widest reach Jalopnik and the English speaking population. Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2012-11 (15+ domestic audience), foreign web sites: Quantcast, 2013-01
3,36% 0,13%*
TOTALCAR ON THE INTERNATIONAL MARKET
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we write for everyone: from the mechanics with oily nails to the almost
professionals
internationally acceptable texts (not Hunglish)
unique style, which could be popular in the domestic market
TOTALCAR MAGAZINE MISSION
Brand new car tests by Car Of The Year (European focus)
Involving car stories
Horror stories of terrible Eastern-European home
tinkerings
Technical articles which are not released anywhere (car
lights test)
TOPICS
• English speaker foreign people living in Hungary (XPat managers, diplomats, workers, students)
• English speaking totalcar.hu readers
• English speaking Hungarians and their friends living abroad
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WHO WOULD WE LIKE TO REACH?
TOTALCAR MAGAZINE IN ENGLISH
Proposed start: 01 April 2013
Expected content:
― 6 articles/week
― self-made, English-language videos
Structure: 2 columns, clean site, large images, premium advertising spaces
Support:
― Totalcar Magazine promobox in Totalcar.hu cover page
― CEMP RON self-promo banner campaign (10 M AV/month)
― Totalcar.hu, Totalcar Magazine
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TOTALCAR MAGAZINE MAIN SPONSOR PACKAGE
Appearances include:
Totalcar Magazine
― Header sponsorship
― Fix half page (300x600 px)
― 5 sec pre-roll spot before every TCM video
Totalcar cover page
― TCM promobox sponsorship
CEMP RON
― Sponsor logo appears on the supportive banner campaign elements (10 M AV/month)
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net-net 900.000 HUF/month net-net 2.500.000 HUF/3 months
TOTALCAR MAGAZINE OTHER ADVERTISING OPPORTUNITIES
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Creative Net-net price/month Net-net price/3 months
Super leaderboard (970x90 px)
150.000 HUF 400.000 HUF
Roadblock „A” (640x360 px)
165.000 HUF 450.000 HUF
Roadblock „B” (640x360 px)
130.000 HUF 360.000 HUF
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SAMPLES
roadblock
half page
super leaderboard
ABOUT INDEX
Leading Hungarian news portal since May 1999
One of the most distinctive online brands
Its original style and independent news service has made Index unique in the media market
Its constantly refreshed news service on politics, economics, technology, culture and sports attracts 1,2 million visitors a month
editorial staff of Index have won several journalistic prizes
16 Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2012-11 (15+ domestic audience)