8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
1/32
CONTENTS
• INTRODUCTION, AIMS AND OBJECTIVES
• MODULE OUTLINE AND TEACHING METHODS
• READING AND COURSE PREPRATION
• LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES
• ASSESSMENT DETAILS
1
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
2/32
INTRODUCTION
Learners will investigate the tour operators industry of the travel
and tourism sector, including the different types of operator, their
products and services, the scale of the industry and how it has
been affected by trends and developments. Management issues
will be covered by examining strategic and tactical decision making
in order to develop learners’ decision-making skills.
Learners will explore the stages involved in creating a holiday and
develop skills associated with determining a selling price for a
holiday from given information.
The role of the brochure will be reviewed against the introduction
of new methods of promoting holidays. Learners will also review
distribution methods used by tour operators to sell holidays,
including the traditional use of travel agencies and the emergence
of methods such as the internet and television.
Aim:
This unit enables learners to gain understanding of the tour
operators industry, the stages involved in creating holidays,
brochures and methods of distribution used to sell holidays,
strategic and tactical decision making
Key Objectives:
LO 1. To understand the tour operators industry within the travel and
tourism sector
LO 2. To understand stages involved in creating holidays
2
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
3/32
LO 3. To be able to review brochures and methods of distribution used to
sell holidays
LO 4. To understand strategic and tactical decision making for tour
operators.
Learning Outcomes and assessment criteria:
LO1Understand the tour operators industry ithin the trave! and
tourism sector
"1.1 !nalyse the effects of current and recent trends anddevelopments on the tour operators industry.
LO2. Understand stages invo!ved in creating ho!idays:
".2.1 !ssess the stages and timescales involved in developing holidays
".2.2 "valuate the suitability of different methods of contracting for
different components of the holiday and different types of tour operator
". 2.3 #alculate the selling price of a holiday from given information.
LO3. #e ab!e to revie brochures and methods o$ distribution used
to se!! ho!idays
".3.1- "valuate the planning decisions taken for the design of a selected
brochure
".3.2 !ssess the suitability of alternatives to a traditional brochure for
different types of tour operator
3
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
4/32
".3.3 "valuate the suitability of different methods of distribution used to
sell a holiday for different types of tour operator
LO4. "4. Understand strategic and tactica! decision ma%ing $or tour
operators
". 4.1 "valuate the strategic decisions made by different types of tour
operator
".4.2 #ompare the tactical decisions that could be taken by a selected
tour operator in different situations
&ndicative content guide!ine o$ the modu!e and $or the comp!etion
o$ the Assignment:
LO 1Understand the tour operators industry ithin the trave!
and tourism sector
'our operators: as defined by "$ %ackage Travel &irective' different
types of tour operators including outbound operators, domestic
operators, incoming operators, specialist operators, direct sell operators
&ndustry: identification of ma(or tour operators including their origins,ownership, market segments, competition, identification of specific
operators within each category' scale e.g. )umber of passengers
carried, market share, turnover' products and services to meet different
markets' vertical and hori*ontal integration in leading operators' impact
of integration' "uropean and global links' trends to include changing
trends in holidays +e.g. mass market tourism to customisation, product
range, all-inclusive holidays, expansion of the cruise market'
environmental awareness of tour operators, responsible tourism' effect
4
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
5/32
of economy and other external factors e.g. discounting, emergence of e-
commerce, budget
!irlines'
The role of trade bodies including The Travel !ssociation +!T!,
!ssociation of ndependent Tour /perators +!T/, 0ederation of Tour
/perators +0T/, $1inbound, the $1 #ivil !viation !uthority +#!!
LO 2Understand stages invo!ved in creating ho!idays
(tages: steps e.g. market research' planning and scheduling'
forecasting' contracting e.g. allocation, commitment, ad hoc, time series
charters, split charters, ad hoc chartering, scheduled services, using air
brokers' costing the holiday +fixed and variable costs, direct and indirect
costs, load factors, mark-up, profit margins, seasonal flexing, competitive
pricing,
2kimming, special offers, discounting strategies, currency exchange e.g.
forward buying of currency, interest earning, cash flow' timescales.
LO3#e ab!e to revie brochures and methods o$ distribution used
to se!! ho!idays
Brochures: recognition of the planning issues including deciding the
format +content, structure, style, paper 3uality, si*e, based on product,
target market and budget, determining print specifications, print run,
multiple editions' timescales and stages of production including creative
brief, copywriting, proofing, colour proof, printing' brochure launch'
recognition of legal implications' other formats e.g. #&, video, internet,
intranet, television' examination of distribution channels e.g. direct mail,
specialist carriers, haulier, consolidated delivery companies, travel
agencies, intensive4selective distribution systems' racking agreements
Methods of distribution5 methods e.g. direct sell, agencies, call centres,
internet, Telexed, telephone.
LO 4Understand the strategic and tactica! decision ma%ing $or tour
operators
5
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
6/32
Strategic 5 examination of strategic decisions e.g. volume, pricing
strategies, surcharge policy, positioning and image4branding, choice of
product in relation to customer portfolio, distribution decisions'
investment funded by capitalisation e.g. cruise ships and aircraft.
Tactical : responses e.g. triggered by competition, price wars, external
factors' decisions e.g. fluid pricing, yield management, maximising
occupancy of contracted beds, utilisation of coach and aircraft seats,
consolidations' tactical marketing e.g. discounting, late sales
)ourse: #'*) +,- &, 'A/*L A,- 'OU&(0 0A,A*0*,'
Unit14: 'our Operations 0anagement
% Lecture (chedu!e Outcome o$ session
#y the end o$ the session
!earners are epected to be
ab!e to:
Activitysemina
$ormative asses
6 &ntroduction to the
course programme
&ntroduction to the LO
1 Understand the touroperators industry within
the travel and tourism
sector
Mode of assessment,
awareness of the awarding
body, assessment criteria and
the mode of assessment
&efine tour operators
&efine a tour package defined
by "$ %ackage Travel
&irective'
dentify and explain different
types of tour operators
dentify the type of services
offered by the different types
of tour operators
7ole play an
induction, helpi
each other.
8roup work
!nalyse of adve
tour operators
9 )ontinuation ith the
LO 1 Understand the touroperators industry within
the travel and tourism
sector
dentify and analyse different
tour operators
Types of tourism
$nderstand vertical and
!ctivity
Tour operators a
of news papers
6
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
7/32
hori*ontal integration in
leading operators
dentification of ma(or tour
operations in $1
: )ontinuation ith the
LO 1 $nderstand the
tour operators industry
within the travel and
tourism sector
ntegration of ma(or tour
operators: vertical and
hori*ontal integration in
leading operators,
impact of integration'
"uropean and global
links
dentify ma(or tour operators
including their origin,
ownership, market segment,
competition,
dentify specific operators
within each category based on
scale, products and servicesoffered to meet different
markets
dentify some of the leading
operators involved in vertical
and hori*ontal integration
$nderstand the impact of
integration on the tour operations industry
dentify the "uropean and
global links of ma(or tour
operators
8roup discussion
#ase study,
individual presen
7eflective 3uesti
of the class
;
#ontinuation with the L/
6 Understand the
tour operators
industry within the
travel and tourism
sector
!nalyse of the trends to
include changing trends in
holidays (e.g. mass markettourism to customisation,
product range, all-inclusive
holidays, expansion of the
cruise market' environmental
awareness of tour operators,
responsible tourism' effect of
economy and other external
factors e.g. discounting,emergence of e-commerce,
#ase study
%ractical discussi8roup discussion
!nalysis of %rosp
videos
7
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
8/32
budget
airlines'
7evision of task 6
< ntroduction. to L/
9$nderstand stages
involved in creating
holidays
Analyse of the different
Stages in creating holidays 5
e.g.market research' planning
and scheduling' forecasting'
contracting e.g.
allocation, commitment, adhoc, time series charters, split
charters, ad hoc chartering,
scheduled services, using air
brokers
=orkshop
!ctivity
%rospectuses
>
#ont. to L/ 9
$nderstand stages
involved in creating
holidays
-ead!ine to submit
dra$t o$ tas% 1
Analyse and prepare the
costing the holiday +fixed and
variable costs, direct and
indirect costs, load factors,
mark-up, profit margins,
seasonal flexing, competitive
pricing,
skimming, special offers,
discounting strategies,
currency exchange e.g.
forward buying of
currency, interest earning,
cash flow' timescales
Revision, correction
and support for task 1
=orkshop stud
with case studie
tourist prospe
Thomas cook
?
ntroduction to LO 3
Analyse several tour
operators. rochures!
=orkshop stud
with case studie
"
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
9/32
e a#le to review
#rochures and
methods o$
distri#ution used to
sell holidays
analyse and recognition o$
the planning issues
including deciding the
$ormat (content% structure%
style% paper &uality% si'e%
#ased on product% target
mar)et and #udget%
determining print
speci*cations% print run%
multiple editions+
!nalyse of the timescales
and stages o$ production
including creative #rie$%
copywriting% proo*ng%
colour proo$% printing+
#rochure launch+
,or)ing towards tas) 3 %
-3.1
tourist prospe
Thomas cook
@ #ont. to LO 3
e a#le to review
#rochures and
methods o$
distri#ution used to
sell holidays
-ead!ine to submit a
dra$t o$ tas% 2
Analyse several touroperators. rochures!
analyse and recognition o$
the planning issues
including deciding the
$ormat (content% structure%
style% paper &uality% si'e%
#ased on product% target
mar)et and #udget%
determining print
speci*cations% print run%
multiple editions+
!nalyse of the timescales
and stages o$ production
including creative #rie$%
copywriting% proo*ng%
colour proo$% printing+
=orkshop stud
with case studie
tourist prospe
Thomas cook
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
10/32
#rochure launch+
-ead!ine to submit a dra$t o$
tas% 25 revision and support
A #ont. to LO 3
e a#le to review
#rochures andmethods o$
distri#ution used to
sell holidays
=orking towards tas% 3
/valuation o$ legal
implications+
/0plore other $ormats e.g.
% video% internet%
intranet% television+
e0amination o$
Analyse o$ dierent
distri#ution channels e.g.
direct mail% specialistcarriers% haulier%
consolidated delivery
companies% travel
agencies%
intensiveselective
distri#ution systems+
rac)ing agreements
BC!
8roup work
presentations
6D #ont. to L/ :
e a#le to review
#rochures and
methods o$
distri#ution used to
sell holidays
Methods of distribution!
methods e.g. direct sell%
agencies% call centres%
internet% elede0%
elephone
Assignment revision $or
=orkshop stud
with case studie
tourist prospe
Thomas cook
1
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
11/32
7evision of task 9 tas) 3 % 89A
evision o$ tas% 9 , students
to submit a draft of task 9 ,
assignment revision and
support
66 ntroduction to LO4
$nderstand strategic
and tactical decision
making for tour
operators
Analyse o$ Strategic decision
making for tour operators such
as 5 examination of strategic
decisions e.g. volume, pricing
strategies, surcharge policy,
positioning and
image4branding, choice of
product in relation to customer
portfolio,
distribution decisions'
investment funded by
capitalisation eg cruise ships
and aircraft
=orkshop stud
with case studie
tourist prospe
Thomas cook
69 #ont. to L/ ;
$nderstand strategic
and tactical decision
making for tour
operators
7evision task :
Mid-term !ssessment
-ead!ine to submit a dra$t
o$ tas% 3
!ssignment support
=orkshops
ndividual work
)hristmas +o!idays
)hristmas +o!idays
6: #ont. to LO 4
$nderstand strategic
and tactical decision
making for tour operators
Analyse o$ Tactical decision
making for tour operators such
as5 responses
"xamples of these are
11
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
12/32
triggered by competition, price
wars, external factors'
decisions
2uch as fluid pricing, yield
management, maximising
occupancy of contracted beds,
utilisation of
coach and aircraft seats,
consolidations' tactical
marketing e.g. discounting,
late sales
6; =orking towards Task ;
$nderstand strategic
and tactical decision
making for tour
operators
To analyse the course unit
specifications and the pass
criteria for %;.6 as stated
below5
%;.6 "valuate the strategic
decisions made by different
types of tour operator
%;.9 #ompare the tactical
decisions that could be taken
by a selected tour operator in
different situations.
!nalyse and ac
classroom to
task ;
6< 7evision task ;
!ssignment support task;
!ssignment support and
revision for task ;-ead!ine submissiondra$t
$or tas% 4
12
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
13/32
ecommended tet and !in%s:
Learners should use the latest edition if available.
#ooper et al 9DD@, Tourism %rinciples and practice, ;th edition, %earson
"ducation, "ssex
8alle, &. +9D6D T"# Travel and tourism, book 9, London5 %earson
Eolloway F # 9DDA, G The usiness of Tourism @th "dition, Longman,
Laws ", G 6AA?, Managing %ackaged Tourism5 7elationships,
responsibilities and service 3uality in the inclusive holiday industry,
nternational Thomson usiness %ress,
Middleton, Hictor T # and #larke F, 9DDA, G Marketing in Travel and
Tourism, ;th edition
utterworth-Eeinemann, /xford.
Iale % G 6AA
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
14/32
0aga7ines5 journa!s and nespapers
The 0inancial Times and other daily newspapers which contain a
business section and market reports
Travel Trade 8a*ette
Travel =eekly
The travel supplement The 8uardian newspaper
The travel supplement - The Times
The travel supplement &aily Mirror
ebsites
www.abtanet.com !ssociation of ritish Travel !gents
www.aito.co.uk !ssociation of ndependent Tour /perators
www.caa.co.uk #ivil !viation !uthority
www.firstchoiceplc.co.uk 0irst #hoice Eolidays
www.fto.co.uk 0ederation of Tour /perators
www.mytravelgroup.comMy Travel 8roup
www.thomascook.com Thomas #ook
www.tui.com T$ 8roup
www.bi*ed.ac.uk provides case studies appropriate for
educational purposes
www.ft.com The 0inancial Times business sections
www.books.google.com4books8oogle books
www.airtours.co.uk !ir tours part of the Thomas #ook
group
14
http://www.abtanet.com/http://www.aito.co.uk/http://www.caa.co.uk/http://www.firstchoiceplc.co.uk/http://www.fto.co.uk/http://www.mytravelgroup.com/http://www.thomascook.com/http://www.tui.com/http://www.bized.ac.uk/http://www.ft.com/http://www.books.google.com/bookshttp://www.airtours.co.uk/http://www.abtanet.com/http://www.aito.co.uk/http://www.caa.co.uk/http://www.firstchoiceplc.co.uk/http://www.fto.co.uk/http://www.mytravelgroup.com/http://www.thomascook.com/http://www.tui.com/http://www.bized.ac.uk/http://www.ft.com/http://www.books.google.com/bookshttp://www.airtours.co.uk/
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
15/32
%. (ession Update -ate
6
9
:
;
<
>
?
@
A
6D
66
69
6:
6;
6<
Lecturer: 'aio O!ajumo%e
)ampus: entorth house
)ontact detai!s: UK)#) switchboard,support during the class time.
'eaching and Learning Activities
The module tutor+s will aim to combine lectures with tutorial activities.
This environment will provide opportunities for the student to understand
the course material through case study and text and to apply it in apractical way. The intent is to facilitate interactive class activities, and
15
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
16/32
discussion about the significant role of research in a global and local
business environment.
2.3 'eaching *thos
The college’s approach towards teaching and learning is simple and
effective. The main aim of $1## is to assist learners in maximising
their potential by ensuring that they are taught clearly and effectively.
This will enable students to engage in the learning environment and
promote success in both their academic studies and subse3uent career.
2.3.1 0ethods o$ -e!ivery:
L*)'U*(:
These will be developed around the key concepts as mentioned in the
indicative course content and will use a range of live examples and
cases from business practice to demonstrate the application of
theoretical concepts. This method is primarily used to identify and
explain key aspects of the sub(ect so that learners can utilise their
private study time more effectively.
(*0&,A(:
These are in addition to the lectures. The seminars are designed to give
learners the opportunity to test their understanding of the material
covered in the lectures and private study with the help of reference
books. This methodology usually carries a set of 3uestions identified in
advance. 2eminars are interactive sessions led by the learners. This
method of study gives the learner an excellent opportunity to clarify any
points of difficulty with the tutor and simultaneously develop their oral
communication skills.
)A(* ('U-&*(:
!n important learning methodology is the extensive use of case studies.
They enable learners to apply the concepts that they learn in their
sub(ects. The learners have to study the case, analyse the facts
presented and arrive at conclusions and recommendations. This assists
in the assessment of the learner’s ability to apply to the real world the
tools and techni3ues of analysis which they have learnt. The case study
16
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
17/32
serves as a supplement to the theoretical knowledge imparted through
the course work.
"!agiarism:
!ny act of plagiarism will be seriously dealt with according to the
colleges and awarding bodies’ regulations. n this context the definition
and scope of plagiarism are presented below5
%lagiarism is presenting someone’s work as your won. t includes
copying information directly from the web or books without referencing
the material' submitting (oint coursework as an individual effort' copying
another student’s coursework' stealing coursework form another student
and submitting it as your own work. 2uspected plagiarism will be
investigated and if found to have occurred will be dealt with according to
the college procedure. +0or further details please refer to the plagiarism
policy and the student code of conduct.
Assessment:
'he modu!e i!! be assessed meeting a!! the LO as speci$ied by the
aarding body5 *d *ce!.
"!ease read the instructions care$u!!y hi!e addressing the tas%s
speci$ied.
)ontribution: 1889 o$ the modu!e
Out!ine -etai!s: &ndividua! report appro. 488 ords. -etai!s
enc!osed in the assignment brie$.
17
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
18/32
A((*((*0*,' and A((&,0*,' #&*6
$nit 6;5 'our Operations 0anagement $)T #/&"5 T4>D646?: Eours. 2elf-learning hours5 @? hours.
#ourse5 E)& Travel and Tourism Management Level ; #redits5 6
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
19/32
Outcomes
Outcome *vidence $or the
criteria to pass.
6eedbac% Assess
'A(K 1
!fter finishing your T"# E)& in Travel and tourism management course you
independent tour operator in L/)&/), specialising in "astern "urope and worldwi
in developing the weddings niche of market.
Iou have been asked to research the tourism and travel industry in terms of t
operation’s industry and to analyse its impacts in the development on the tour opera
7esearch by using supportive materials such as tour operators prospectuses, textconduct some field trips , visits to travel agencies and tour operators, and provid
case study above, and for the purpose answer the following 3uestions5
LO 1 Understand
the tour operators
industry ithin the
trave! and tourism
sector:
%6.6- !nalyse the effects of current
and recent trends and developments on
the tour operators industry.
"1.1
;"505-<
(ummari7ed
6eedbac% $or 'as% 1
;re$!ecting 1.1 "ass
merit and
distinction.<
&/ comments
toards
'as% 1
. 'A(K 2
=ou or% $or the operations and p!anning department $or 'homas )oo%
department. =our manager has o$$ered you the position o$ 'eam Leade
assessing5 eva!uating and researching the stages invo!ved in creating to ne
K ! wedding package tour of ? seven days in Las Hegas , $2! where the wed
sightseeing tour +see Thomascook.co.uk
1
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
20/32
b =alking tours in the H! !L8!7H!)!, !lgarve, %ortugal
http544www.viaalgarviana.org4index.php4the-track4Jlangen, and http544www.viaalgar
6or the purpose rite your report ansering the $o!!oing @uestions:
"2. Understand stages invo!ved in creating ho!idays
"2.1 Assess the stages and timesca!es invo!ved in deve!oping ho!idays
"2.2 0or this task you need to evaluate and compare two different tour operators
prospectuses and 0light centre 2outh !merica prospectuses., and for the purpos
"2.2 *va!uate the suitabi!ity o$ di$$erent methods o$ contracting $or di$$erent c
types o$ tour operator
"2.3 )a!cu!ate the se!!ing price o$ a ho!iday $rom given in$ormation be!o.
This case study is based on !ir Tours part of the Thomas #ook group, mass market
operates a time-series charter travel to 7hodes, 8reece and specialises in seven d
7hodes. This is a short haul (ourney of approximately three hours from London 8
cook airlines a oeing ?:?-@DD with seating capacity of 6@D seats.
Iou are going to use the services of a local agent hodes and he has been able to
in different resorts. Iou must choose one hotel and resort for your programme andcontract
C rate per person inclusive of taxes on Avra #each +ote!5 hodestwin room +
:D euros.
C rate per person inclusive of taxes on odos B"rincess +ote! Kiotari
5 twin room +9 adults sharing fixed allocation contract :@ euros.
2upplement for half board for both hotels 6< euros.
!ssume that the passengers will travel by air with Thomas cook airlines from 8at
Iou have a fixed contract for @D seats. The agreed rate is 6:D per person return,
advance for @D seats on each flight even if you have no bookings made.
2
http://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/?lang=enhttp://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/?lang=en
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
21/32
The agent has 3uoted a rate of 6D euros per person for the return transfer by coa
hotel resort chosen by you, or :< euros return trip by taxi. Ee will also charge a flat
the cost of a local representative making a daily visit to the hotel.
T%25 use the internet to help you choose which resort to offer.
LO2 Understand
stages invo!ved in
creating ho!idays
"2.1- !ssess the stages and
timescales involved in developing
holidays
" 2.1
;"505-<
"2.2 "valuate the suitability of
different methods of contracting
for different components of the
holiday and different types of tour
operator
"2.2
;"505-<
"2.3 #alculate the selling price of
a holiday from given information
"2.3
;"505-<
(ummari7ed
6eedbac% $or 'as% 2
;re$!ecting 2.15 2.2
and 2.35 "ass merit
and distinction.<
&/ comments
toards
'as% 2
Task :
Iou work for Thomas #ook group and recently you have been appointed to w
company where your main (ob is to work in a team where you will evaluate the pl
selected brochure of Thomas #ook group. Iou will work in a group of maximum
presentation +you need to discuss the dates and times with your Lecturer4 tutor. I
for task : which covers all the pass criteria’s mentioned below as follows5
LO3 #e ab!e to
revie brochures
and methods o$
distribution used to
"3.1"valuate the planning decisions taken for
the design of a selected brochure
"3.1
;"505-<
"3.2 !ssess the suitability of alternatives to a
traditional brochure for the following tour operators of the TE/M!2 #//1 group5
"3.2
;"505-<
21
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
22/32
se!! ho!idays !ir Tours , 2ummer 9D6;
TE/M!2 #ook #ruises 2ummer 9D6;.
"3.3 "valuate the strategic decisions made by
different types of tour operator.
"3.3
;"505-<
(ummari7ed
6eedbac% $or 'as% 3
;re$!ecting 3.15 and
3.25 "ass merit and
distinction.<
&/ comments
toards
'as% 3
T!21 ;
Iou are re3uired to carry out a research by using supportive materials like books,
decisions made by different types of tour operator, compare the tactical decision
operator in different situations. n your report, please answer %;.6 and %;.9. %leas
%;.9. The answers need to be reflected to the travel and tourism sector. !nswers wi
a fail.
LO 4. Understand
strategic and
tactica! decision
ma%ing $or tour
operators
"4.1 "valuate the
strategic decisions
made by different types
of tour operator
"4.1
;"505-<
"4.2 #ompare the
tactical decisions that
could be taken by a
selected tour operator in different situations
"4.2
;"505-<
(ummari7ed
6eedbac% $or 'as% 4
;re$!ecting 4.15 and
4.25 "ass merit and
distinction.<
&/ comments
toards
22
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
23/32
'as% 4
Merit grades awarded M6 M9 M: %6 %9
&istinction grades
awarded
&6 &9 &: 725 7esubmit
!ny other comments
rade given by the tutor:
"ass 0erit -istinction
'utors (ignature: -ate:
&/ rading )hec%: )omments i$ any:
Agree
-isagree 0odi$y grade to
&/ signature:
-ate:
(tudent $eedbac%:
(tudent signature:
I assure that this is my work. Any act of plagiarism will be seriously dealt with according to the
context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directl
material; submitting joint coursework as an individual effort; copying another student’s coursewo
submitting it as your own work. Suspected plagiarism will be investigated and if found to have oc
procedure. (For further details please refer to the plagiarism policy and the student code of condu
23
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
24/32
A((&,0*,'
'A(K 1
!fter finishing your T"# E)& in Travel and tourism management
course you have found a (ob within a medium-si*e independent tour
operator in L/)&/), specialising in "astern "urope and worldwide
destinations. They have a keen interest in developing the weddings
niche of market.
Iou have been asked to research the tourism and travel industry interms of the current and recent trends in the tour operation’s industry
and to analyse its impacts in the development on the tour operator’s
industry.
7esearch by using supportive materials such as tour operators
prospectuses, textbooks and online resources but above all conduct
some field trips , visits to travel agencies and tour operators, and provide
feedback on the findings relate it to the case study above, and for the
purpose answer the following 3uestions5
LO1. Understand the tour operators industry ithin the trave! and
tourism sector:"1.1 Ana!yse the e$$ects o$ current and recent trends and
deve!opments on the tour operators industry.
'A(K 2
Iou work for the operations and planning department for Thomas #ook
in the N’2ignature’’ packages4products department. Iour manager has
offered you the position of Team Leader and has made you responsible
24
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
25/32
for accessing, evaluating and researching the stages involved in creating
two new package tours as follows5
K ! wedding package tour of ? seven days in Las Hegas , $2!
where the wedding ceremony takes place in a helicopter sightseeing tour +see Thomascook.co.uk
K =alking tours in the H! !L8!7H!)!, !lgarve , %ortugal +green
tourism a ? days. +see http544www.viaalgarviana.org4index.php4the-
track4Jlangen, and http544www.viaalgarviana.org4Jlangen.
6or the purpose rite your report ansering the $o!!oing
@uestions:
LO2. Understand stages invo!ved in creating ho!idays
"2.1 Assess the stages and timesca!es invo!ved in deve!oping
ho!idays
"2.2 0or this task you need to evaluate and compare two different tour
operators +e.g.!ir tours all inclusive summer 9D6; prospectuses and
0light centre 2outh !merica prospectuses., and for the purpose
answer the 3uestion below:
"2.2 *va!uate the suitabi!ity o$ di$$erent methods o$ contracting $or
di$$erent components o$ the ho!iday and di$$erent types o$ tour
operator
"2.3 #alculate the selling price of a holiday from given information
below.
This case study is based on !ir Tours part of the Thomas #ook group,
mass market tour operator based in $1. The company operates a time-series charter travel to 7hodes, 8reece and specialises in seven days
and fourteen days all inclusive tours to 7hodes. This is a short haul
(ourney of approximately three hours from London 8atwick. The
company will charter Thomas cook airlines a oeing ?:?-@DD with
seating capacity of 6@D seats.
Iou are going to use the services of a local agent hodes and he has
been able to offer contract rates for : and ; star hotels in different
25
http://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/?lang=enhttp://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/?lang=en
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
26/32
resorts. Iou must choose one hotel and resort for your programme and
decide on the board basis and method of contract.
C rate per person inclusive of taxes on Avra#each +ote!5 hodes
twin room +9 adults sharing fixed guaranteed contract :D euros.
C rate per person inclusive of taxes on odos B"rincess +ote!
Kiotari5 twin room +9 adults sharing fixed allocation contract :@
euros.
2upplement for half board for both hotels 6< euros.
!ssume that the passengers will travel by air with Thomas cook airlines
from 8atwick each 2aturday and stay for ? nights. Iou have a fixed
contract for @D seats. The agreed rate is 6:D per person return,
including all taxes. Iou will have to pay in advance for @D seats on each
flight even if you have no bookings made.
The agent has 3uoted a rate of 6D euros per person for the return
transfer by coach between 7hodes airport and any of the hotel resort
chosen by you, or :< euros return trip by taxi. Ee will also charge a flat
sum of 6DD euros for each group to cover the cost of a local
representative making a daily visit to the hotel.
T%25 use the internet to help you choose which resort to offer.
'as% 3
Iou work for Thomas #ook group and recently you have been appointed
to work for the Marketing &epartment of the company where your main
(ob is to work in a team where you will evaluate the planning decisionstaken for the design of a selected brochure of Thomas #ook group. Iou
will work in a group of maximum of four students and will provide an oral
presentation +you need to discuss the dates and times with your
Lecturer4 tutor. Iou will also need to submit a written work for task :
which covers all the pass criteria’s mentioned below as follows:
26
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
27/32
"3 e able to review brochures and methods of distribution used to sell
holidays5
"3.1 "valuate the planning decisions taken for the design of a selected
brochure
"3.2 !ssess the suitability of alternatives to a traditional brochure for the
following tour operators of the TE/M!2 #//1 group5
!ir Tours, summer 9D6;
TE/M!2 #ook #ruises 2ummer 9D6;.
"3.3 "valuate the suitability of different methods of distribution used to
sell a holiday for different types of tour operator within the TE/M!2
#//1 group.
'A(K 4
Iou are re3uired to carry out a research by using supportive materials
like books, websites, etc. to evaluate the strategic decisions made bydifferent types of tour operator, compare the tactical decisions that could
be taken by a selected tour operator in different situations. n your
report, please answer %;.6 and %;.9. %lease give a feedback of the
findings on %;.6, % ;.9. The answers need to be reflected to the travel
and tourism sector. !nswers without relevant examples will be marked
as a fail.
"4. Understand strategic and tactica! decision ma%ing $or tour operators:
"4.1 "valuate the strategic decisions made by different types of tour
operator
"4.2 #ompare the tactical decisions that could be taken by a selected
tour operator.
Assignment uide!ines:
27
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
28/32
Assignment Guidelines:
• Use a standard report structure, Word-process the report and use Times New
Roman script of a proper font size 12.
• Produce an academic report, detailing the above issues with a word limit as
instructed.
• Complete the title page and sign the statement of authenticity.
• The Assignment sheet should be attached in the front.
• Submit the document in a folder in the form of a file as well as a soft copy on
the submission date.
• It should be uploaded on E-Learning platform before the deadline
• Assignments submitted after the deadline will not be accepted unless
mitigating and may be entitled for a late fee.• Collusion and Plagiarism must be avoided.
• Start each answer on a new page and pages should be numbered. Highlight
each question clearly.
• Include a Bibliography at the end of the assignment and use the Harvard
referencing system.
• All work should be comprehensively referenced and all sources must be fully
acknowledged, such as books and journals, websites (include the date of
visit), etc.• Try to give the page numbers, publishers' details and the year of publication
• In order topass you need to address all the LO
• In order to get a merit you need to achieve a pass and address the
characteristics of M1, M2,M3
• In order to get a Distinction you need to achieve a merit and successfully
address the characteristics of D1, D2 and D3.
Use a common format for the questions, for example:• Introduction (analyse the question.)
• Underpinning Knowledge (write about the relevant theory/points)
• Applied knowledge(Data Analysis)
• Conclusions and Recommendations (summarizing the whole scenario
keeping in view pass, merit, distinction criteria.)
(tudent $eedbac% $orm ith the Assessment rid indicating their pass5 merit and distinction:
2"
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
29/32
,ame:
egistration ,umber:
Unit 14: 'our Operations 0anagement
Outcomescriteria: &ndicative
characteristics
"ossib!e
evidence
6eedbac%
"1. Understand the
tour operators
industry ithin the
trave! and tourism
sector:
"2 Understand
stages invo!ved in
creating ho!idays
"3 #e ab!e to
revie brochuresand methods o$
distribution used to
se!! ho!idays
"4. Understand
strategic and
tactica! decisionma%ing $or tour
operator
As per the assessment
criteria speci$ied $or
pass
-o
-o
-o
'as% 1
'as% 2
'as% 3
'as% 4
0erit -escription:
M. dentify and apply
strategies to find
appropriate solutions.
. 7elevant theories and
techni3ues have been
applied.
2
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
30/32
. "ffective (udgments have
been made.
. #omplex problems with
more than one variablehave been explored.
. !n effective approach to
study and research has
been used.
M9. 2elect4 design
and apply appropriate
methods4 techni3ues.
. ! range of methods and
techni3ues has been
applied.. ! range of sources of
information used.
. The selection of methods
and techni3ues (ustified.
. #omplex
information4data have
been synthesi*ed andprocessed.
.!ppropriate learning
methods4 techni3ues
applied.
03. %resent and
communicate
appropriate findings.
. !ppropriate structure and
approach has been used.
. Logical and coherent
arguments have been
presented
. Technical language
accurately used.
. ! range of methods of
presentation has been
used.
3
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
31/32
. 0amiliar and unfamiliar
contexts have been used.
. t is appropriate for
familiar and unfamiliar audiences.
&istinction
&escription5
-1. $se critical
reflection to evaluate
own work and (ustifyvalid conclusion.
. 2ynthesis has been used
to generate and (ustify
valid conclusions
. The validity of results has
been (udged
. 2elf-criticism of approach
has taken place.
. "valuation has taken
place using defined criteria
. 7ealistic improvements
have been proposed
against defined
characteristics for
success.
-2. Take
responsibility for
managing and
organi*ing activities.
!utonomy4independence
demonstrated
2ubstantial
activities4pro(ects or
investigations have been
planned, managed and
organi*ed.
The unforeseen has been
accommodated.
The importance of
interdependence has been
31
8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx
32/32
recogni*ed.
-3. &emonstrate
convergent, lateral
and creative thinking
deas generate and
decisions taken
#onvergent and lateral
thinking have been applied
#apacity for innovation
and creative thought has
been used.
7eceptiveness to new
ideas has demonstrated.
$nfamiliar contexts have
been applied.