Egyptwww.egypt.travel
Home Page
Destination
Product
Attractions
Contents
Website assessment
Website assessmentTraffic and performance: Reach and Rank
Source - similarweb
Website assessmentTraffic and performance: Traffic by market
Source - Alexa
Website assessmentSite content logic
Here the content is split into different activities
categorized by experience such as
adventure , culture & Family, relaxation, etc.
Egypt Experience
The information is presented within 7 key journeys which are
independent from one another. available linking of content on
the site; i.e. things to do are cross-linked to a destination and
activities within a destination are linked with a thing to do.
Here the content is split into different
activities categorized by themes such as
Spiritual, Sea & Sun, Cruise, Cultural, etc.
Where to go
Here the user is able to browse content specific to
different destinations categorized by cities and
icons. Within each city you can find out more generic
information about things to do in the city.
About Egypt
Visitors can use this section to find
information about the country such as history,
culture, facts, etc.
Visitors here can find information about
Itineraries by Category & Destination.
Trip Planner Egypt Now
Here the user is able to browse different destinations
lives stream
News & Events
Visitors can use this section to find information about
News & Events.
What to do
Website assessmentSite Interactivity
Egyptian Destinations
Interactive map to highlighting the key cities and spots in Egypt
Website assessmentSite Interactivity
Website assessmentSite Interactivity
BOOK YOUR TRIP Accommodation
Website assessmentRelevance to markets
Supports
14 Languages and 35
countries to help the
visitors to read and
see content in their
own language
Website assessmentConversion Journey
Homepage Planning your trip
Bookings
Travel & accommodation
T.A website to
Booking Home page
Website assessmentConversion Journey
Choose the city Selected categories chose the hotel
Booking Home page
USAwww.visittheusa.com
Home Page
Destination
Explore
Plan
Contents
Website assessment
Website assessmentTraffic and performance: Reach and Rank
Source - Alexa
The majority of the website
visitors are from United States,
followed by the UK.
Website assessmentTraffic and performance: Traffic by market
Source - Alexa
Website assessmentSite content logic
Here the content is split into different activities categorized by themes
such as activities, itineraries & Discover
Places
The information is presented within 3 key journeys which are independent
from one another. inter-linking of content is available on the site; i.e.
Places to go are cross-linked to Things to Do
and plan your trip within a destination are interlinked with a thing to do.
Plan
Here the user is able to browse content specific to different destinations
categorized by cities, states and Attractions.
Within each city you can find out more generic
information about things to do in the city.
EXPLORE
Visitors can use this section to find
information about the country categorized by About Australia, Before you go and Book your
Trip
Visitors can use this section to find
information about the country categorized by About Australia, Before you go and Book your
Trip
Travelers' Blog
Website assessment
USA by map Interactive map to highlighting the key cities and spots in USA and a
highlight of its activities.
Website assessmentBook your trip - Conversion Journey
Website assessment
Australiawww.australia.com
Home Page
Destination
Product
Contents
Website assessment
Website assessmentTraffic and performance: Reach and Rank
Source - Alexa
The majority of the
website visitors are from
Australia, followed by the
United States.
Website assessmentTraffic and performance: Traffic by market
Source - Alexa
Website assessmentSite content logic
Here the content is split into different activities categorized by themes
such as activities, itineraries & Discover
Things to Do
The information is presented within 3 key journeys which are independent
from one another. inter-linking of content is available on the site; i.e.
Places to go are cross-linked to Things to Do
and plan your trip within a destination are interlinked with a thing to do.
PLAN YOUR TRIP
Here the user is able to browse content specific to different destinations
categorized by cities, states and Attractions.
Within each city you can find out more generic
information about things to do in the city.
PLACES TO GO
Visitors can use this section to find
information about the country categorized by About Australia, Before you go and Book your
Trip
Website assessmentBook your trip - Conversion Journey
Explore Australia by map Interactive map to highlighting the key cities and spots in Australia and
a highlight of its activities.
Website assessmentBook your trip - Conversion Journey
Website assessmentBook your trip - Conversion Journey
Website assessment
Book your trip - Conversion Journey
Find Tours
Book your trip - Conversion Journey
Website assessmentRelevance to markets
Supports
11 Languages and
19 countries to
help the visitors
to read and see
content in their
own language
Conclusions
Egypt.travel
+Localization:
• 30 customizable market versions
• 14 different languages
• Defaulting language and market version based on market knowledge and/or analytics
• Campaign/seasonality customization to market(s)
+Tools:• Weather
• Currency converter
• City distance calculator
+Interactivity:• Homepage interactive header
• 360 degree virtual tours
• Interactive maps highlighting key attractions
Egypt.travel
+Sharing:
• Social media sharing tools across entire website
• Links to facebook and youtube pages
+Conversion:• Filtered TO and airline data based on destination and origin
• Phase 2: TO contact scheme
• Accommodation & Restaurant suggestions per city
+Trip planning:• Personalized/customizable trip planner based on e-commerce logic
• Suggested itineraries
Egypt.travel
+Content logic:
• Content structure based on products, sub-products & attractions
• Content journeys which are destination, product or experience led
• Each attraction is connected to at least one sub-product, product, experience and destination (city)
• Tags to up-sell attractions of the same or different categories
• Product cross-selling across the site
• Destination cross-selling across the site