“ To implement the VMY programmes, the Gov. will allocate RM1.2 bln for operating and development expenditure in 2013 and 2014, including for promotion and advertising.”
12 NKEAs
No EPPs 2020 GNI (RM million)
EPP 1.0 Positioning Malaysia as a Duty-Free Shopping Destination 7,838.3
EPP 2.0 Designating Bukit Bintang-Kuala Lumpur City Centre Area as a Vibrant Shopping Precinct
1,159.2
EPP 3.0 Establishing Premium Outlets in Malaysia 875.2
EPP 4.0 Establishing Malaysia as a Global Biodiversity Hub 1,486.9
EPP 5.0 Developing an Eco-Nature Integrated Resort 706.6
EPP 6.0 Cruise Tourism – Creating a Straits Riviera 1,758.2
EPP 7.0 Targeting More International Events 426.7
EPP 8.0 Dedicated Entertainment Zones (DEZ) 740.4
EPP 9.0a Developing Local Expertise and Better Regulating the Spa Industry 374.1
EPP 9.0b Golf Tourism 147.2
EPP 10.0 Establishing Malaysia as a Leading Business Tourism Destination 3,947
EPP 11.0 Enhancing Connectivity to Priority Medium Haul Markets 3,310.5
EPP 12.0 Improving Rates, Mix and Quality of Hotels 5,528.7
International assessment?
Malaysia is #10 in World’s Top Tourist Destination from UNWTO
International Tourism Receipts
(US$ million)
2010 2011 2012
18,115
19,656
20,250
Malaysia is #34 in World #2 in ASEAN
Highly acclaimed!
Problems?
1. Tokyo (Japan) 2. Singapore 7. Seoul (South Korea) 16. Hong Kong