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The Tourism of Odisha Campaign : Marketing Odisha to the World
A Case Study
Submitted by:
Group-3 Sec-C
SAMPRIT SWARUP SATPATHY
JYOTI RANJAN SWAIN
DEBASIS PANDA
SANDEEPAN JENA
SUJIT KUMAR PRADHAN
PRITHWI BANERJEE
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Table of Contents
Serial Number Topic Page
1 Case Study on Tourismin Bhubaneswar
Tourism overview 4
Tourism Strategy 5
Tourist Places in and
around Bhubaneswar
7
Essence of Tourism
Marketing in Odisha
12
Innovation Approach In
Tourism
17
Tourist Products 18
Tourism Projects in the
State 20
Some of the Facts and
Figures about Odisha
Tourism
21
Photos on Tourism 26
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Case Study on Tourism in Bhubaneswar
Bhubaneshwar is the capital of the Indian state of Orissa, officially spelled Odisha.
Bhubaneswar has been known by names such as Toshali, Kalinga Nagari, Nagar Kalinga,
Ekamra Kanan, Ekamra Kshetra and Mandira Malini Nagari (City of Temples) otherwise
known as the Temple City of India.It is the largest city of Orissa, and a center of economic and religious importance in the
region today.
Bhubaneswar along with puri and Konark forms the famous golden triangle , which is
one of the sought after destination of eastern India.
Bhubaneswar replaced Cuttack as the political capital of the state of Orissa in 1948, a
year after India gained its independence from Britain. Bhubaneswar and Cuttack are often
commonly together known as the twin-cities of Orissa. The metropolitan area formed by
the twin cities has a 2011 population of 1.4 million. Bhubaneswar is categorized as aTier-2 city. An emerging Information Technology (IT) hub, the boom in the metals and
metal processing industries have made Bhubaneswar one of the fastest developing cities
of India in recent years.
Kalinga battlefield daya river dhauli hills
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Geography and Climate
Bhubaneswar is situated between 21 15' north latitude 85 15' longitude, at an altitude of
45 meters above sea level. Geographically, Bhubaneswar is situated in the eastern coastal
plains of Orissa and south-west of the Mahanadi River. The city is subdivided into
townships and housings.
Transportation
Bhubaneswar being a planned city, it has better well planned roads in comparison with
other cities in India. Bhubaneswar has its city public transport run by Bhubaneswar-Puri
Transport Service Limited (BPTSL) and Dream Team Sahara (DTS) under JNNURM
scheme. The fleet of 125 buses which cover all major destinations across the city,
Cuttuck, Puri and Khurda. Autorick shaws are available for hire and on share basis for
communication throughout the city.
Tourism overview
Tourism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people "traveling to and staying in places outside their
usual
environment for not more than one consecutive year for leisure, business and other
purposes".
Tourism requires necessary infrastructure and services to the tourists. It is aconglomeration of several activities and has the potential to stimulate employment
generation in
related fields like Hotels, Transport, Shopping, Food, Entertainment, Guiding etc. It is the
hospitality sector which binds together a lot of other employment generating sectors
through
backward and forward linkages.
Tourism is a highly labour intensive sector.. According to an estimate, for every million
rupees invested in Tourism Sector, 89 jobs are created against 45 jobs in Primary Sector
and 13jobs in Secondary Sector. The ratio of indirect jobs to the direct jobs in the Tourism
Sector is
approximately 3:1.
It is difficult to quantify the exact number of jobs created in the Tourism Sector
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especially indirect jobs, as the areas are very vast and varied. Growth of Tourism also
strengthens the local economy as it helps flow of money including foreign exchange
earnings from one region to the other. Top priority is therefore accorded for development
and promotion of Tourism in Odisha.
Tourism strategy
For the promotion of tourism the state government has followed a two pronged approach.
One way is to create required infrastructure within and, the other way is to organize
effective publicity outside the State.
Keeping in view the changing needs of the time, the Department is working on a new
Odisha Tourism Policy. This will bring about a transformation and help keep pace withother developed state like Kerala, Rajasthan, Goa etc. and also the National Tourism
Policy. Tourism being a capital intensive subject, contribution of private sector is
essentially required and hence the Tourism Department will encourage the private sector
for more investment in the field of Tourism in Odisha. The State Government will act as
a promoter and a catalyst to create a congenial environment in this regard.
The infrastructure of tourism development falls into two categories, basic and touristy.
While road, electricity, water, external and internal transport, postal and
telecommunication, medical care, etc. constitute basic facilities; accommodation,
restaurant, public convenience, organised tours, recreation and guide services, etc.
constitute touristy facilities. Availability of basic facilities is a prerequisite for creation of
touristy facilities.
For marketing and publicity, the Department organizes or supports tourism fairs and
festivals, arranges publication of attractive advertisements and write-ups in the media,
produces informative brochures, maps, audio visuals, CD-ROMs, etc. Hospitality totravel writers, tour operators, etc. is also provided.
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Advertisements
Electronic Media
For promotion of the Odisha Tourism in India as well as abroad , innovative and
attractive advertisements were given in Discovery, BBC , NGC, CNN International, ZeeInternational, AajTak, Headline Today, Dilli AajTak, Tez channels and Odisha Tourism,
banner was displayed in www.tathya.in,www.Naukri.com,www.bbc.com.
Website
The Odisha Tourism Website (www.odishatourism.gov.in) has been refurbished to
highlight the various tourism products of the State and it has attracted considerable Cyber
visitors. The website was given a new dimension by incorporating colourful snap shots of
festivals of Odisha and films.
Audio Visuals
Odisha Tourism Film DVDs were circulated among Tour Operator, Tourist Offices,
Tourists etc.
Outside the Country
Odisha Tourism participated in the following international events during 2011-12.
Festivals Organized
The Konark Festival, International sand Art Festival .Toshali National Craft Mela ,
Dhauli- Kalinga Festival , Muketeswar Dance Festival, Rajarani Music Festival , Gotipua
Dance Festival,International Odissi Dance Festival, Odissi Music Festival, SamrachanaFestival, Guru KeluCharana Mohapatra Award Festival, Lokamahotsav Sambalpur, Parab
(Tribal Festival) at Koraput Mondei at Nabarangapur, Beach Festival at Puri , Chandipur
and Gopalpur, Chhau Festival at Baripada, Balangir and Kalahandi Mahotsav, Konark
Dance & Music Festival at Konark, , World Tourism Day Celebration, Satkosia Festival,Dhanuyatra (Bargarh)etc.
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Odisha Tourism Portal
For wider global marketing, Odisha Tourism portal has already been launched. The portal
will have participation of stake holders both from Public & Private Sectors. The Portal
will not only enable potential tourists to get updated information about Odisha but also
facilitate e booking of hotels, trains, flights, package tour and route planning
Tourist Places in and around Bhubaneswar
Lingaraj Temple
Its towering spire-like beauty dominates the Bhubaneshwar skyline. The 11th century
temple is the culmination of architectural beauty and sculpted elegance. The temple goes
of a Natamandir (hall of dance), the Bhog Mandap (hall of offering) and the Jagamohan
(the porch) while its beautifully carved tower rises to a height of about 55 mts. Over 150smaller shrines, dedicated to a host of other deities, crowd the temple enclosure.
Odhisha State Museum
The genesis of the Odisha State Museum goes back to the year l932, when two notable
Historians, Prof. N.C. Banerjee and Prof. Ghanshyam Dash of Ravenshaw College,
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Cuttack started collection of archaeological treasures from various places. The small
Museum was then housed within the premises of the College. In l938, by a suitable order,
the Government of Odisha transformed this nucleus into the Provincial Museum of
Odisha and appointed Committee of Management consisting of the Principal, the Head of
the Department of History and three other Professors of the College.
Maintaining close contact with the general public and the
Archaeological Department of the Government of India and other States, the Museum
continued to grow. In order to popularize the cultural exhibits of the Museum, leaflets
printed both in Odia and English were published in the Samaj and the New Odisha and
copies of the same were sent to officials and the public to create a sense of awareness
about the significance of the Museum. As a result of this publicity, students and the
general public started visiting the Museum in large numbers. The teachers of the History
Department made sustained efforts to explain to them the cultural value of the Museum
and its exhibits.
Initially, it was only an Archaeological Museum with a collection of sculptures,
terracotta, numismatics, copper plates and specimens of fine arts. With the growing
interest of the staff and people, the antiquities were reorganized in a systematic manner.
Stone sculptures were rearranged in three groups related to their styles: such as Gandhara
Art, North Indian Art, Odisha Art, and each group were subdivided into Buddhist, Jain
and Brahnmanical images. Terracotta objects and coins were also organized according to
the spots they were found in, their age and types.
With the shifting of the State Capital from Cuttack to Bhubaneswar in
l947-48, the Provincial Museum was also shifted there. Slowly the collection of
antiquities and specimens grew manifold and the necessity of having a special building
for the purpose was felt. The foundation stone of this building was laid on 29th
December, l957 by Dr. Rajendra Prasad, the then President of the Indian Union. Dr. H. K.
Mahtab, the then Chief Minister of Odisha and a noted historian himself took the
initiative for making the institution a full fledged Museum. The construction of thebuilding along with an administrative block, an auditorium (Kalamandap) and a Guest
House was completed in l960 and in the same year the Museum was shifted to the new
building. The institution was renamed the Odisha State Museum and in the same year
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Dhauli
Dhauli hills are located on the banks of the river Daya, 8 km south of Bhubaneswar in
Orissa . It is a hill with vast open space adjoining it, and has major Edicts of Ashoka
engraved on a mass of rock, by the side of the road leading to the summit of the hill.
Dhauli hill is presumed to be the area where Kalinga War was fought.
Ashoka's Rock edict in 1895
The Rock Edicts found here include Nos. I-X, XIV and two separate Kalinga Edicts. In
Kalinga Edict VI, he expresses his concern for the "welfare of the whole world". The
rock-cut elephant above the Edicts is the earliest Buddhist sculpture of Orissa. The stone
elephant shows the animal's foreparts only, though it has a fine sense of form and
movement. It has another significance, which is related to earth in form of an elephant,
and to that extent, elephant probably represented the Buddha to devotees.
Ashoka had a special weakness for Dhauli, where the battle was fought. The Daya river issaid to have turned red with the blood of the many deceased after the battle, and enabled
Ashoka to realize the magnitude of horror associated with war. He saw to it that Dhauli
became an important centre of Buddhist activities. He built several chaityas, stupas and
pillars there. He got abodes excavated for the recluse, instructions inscribed for officials,
expounded the main principles of dandaniti for the public, provided special status to his
new kingdom including the stupas at Dhauli.
On the top of the hill, a dazzling white peace pagoda has been built by the Japan Buddha
Sangha and the Kalinga Nippon Buddha Sangha in the 1970s.
The nearby region also houses Ashokan edicts and possibly a Stupa at Bhaskareshwar
temple at Tankapani road as argued by scholars. The Dhauligiri hills also has an ancient
Shiva temple which is the place for mass gathering during Shiva Ratri Celebrations
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NANDANKANAN Garden of GoD
Nandankanan National Park can be spotted close to Bhubaneswar, as you travel 20 Km.
You find it amidst the Chandaka Forest, where Nature can be discovered in full groove.
With Kanjia Lake encompassing some of the part of this zoo and a botanical garden
adding to its significance, Nandankanan Wildlife Sanctury is real wonder. Because of the
immense popularity of this park among tourists, this park enjoys the name of being the'Garden of Pleasure.
One can also spot fresh water ships galore in this park as you visit 34acquaria located in
this park. Moreover, an array of reptiles including snakes, crocodiles, turtles, etc. can be
found crawling over the surface of this zoo. And they are more than enough to make you
awestruck. Endangered species also add to the list of the habitants filling the animal
crowd of the Nandankanan Wildlife Park.
One can spot Nilgiri langur, Sangal Lion, Asiatic Lion, etc. that make it completely
breathtaking. Wildlife lovers who crave to see White Tiger would be more than pleasedto discover how safely and caringly this Nandankanan Wildlife Sanctuary has preserved
this beautiful specie.
And you would definitely be surprised to discover that apart from endangered species,
there exist a total of 166 species that comprise of a variety of birds, mammals as well as
reptiles.
One can also enjoy adventures including safaris, boating, etc. while visiting this
sanctuary. Therefore, don't waste any more time and plant to head towards the
Nandankanan National Park today only.
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Konark Temple
The magnificent Sun Temple at Konark is the culmination of Orissan temple architecture,
and one of the most stunning monuments of religious architecture in the world.Built by
the King Narasimhadeva in the thirteenth century, the entire temple was designed in the
shape of a colossal chariot with seven horses and twentyfour wheels , carrying the sun
god, Surya, across the heavens. Surya has been a popular deity in India since the
Vedic period.
Planetarium
Imagine stepping into a room that magically transforms into outer space and being
suspended in air as if space walking! That is exactly the effect the new upgraded Pathani
Samata Planetarium in the city has on visitors.
CHILIKA
Queen of natural beauty, Chilika, the largest brackish water lake in Asia covering an area
of over 1,100 sq. km is a great attraction for the tourists for fishing, bird watching andboating. In winter Chilika aflutters with thousands of indigenous and migratory birds of
many varieties from far and near - even from the distant Siberia. The fabulous beauty of
Chilika which has inspired poets to sing its glory and which can be best enjoyed from
Balugaon, Barkul, Rambha and Satpada must be seen to be believed. One can also have a
glimpse of the lake from the moving trains and vehicles on the road near these places.
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The atmosphere is just serene and undisturbed amidst the blue expanse of water on one
side and an evergreen range of hills on the other. Dotted with a host of islands with
romantic names, a cruise in Chilika will be a life-long memory.
It is the largest wintering ground for migratory birds on the Indian sub-continent. The
lake is home to a number of threatened species of plants and animals. The lake is an
ecosystem with large fishery resources. It sustains more than 150,000 fisherfolk living
in 132 villages on the shore and islands .
The lagoon hosts over 160 species of birds in the peak migratory season. Birds from as
far as the Caspian Sea, Lake Baikal, Aral Sea and other remote parts of Russia, Kirghiz
steppes of Mongolia, Central and southeast Asia, Ladakh and Himalayas come here.
These birds travel great distances; migratory birds probably follow much longer routes
than the straight lines, possibly up to 12,000 km, to reach Chilika Lake.
Essence of Tourism Marketing in Odisha
Tourism industry is considered as the largest and most flourishing industry in the world.Most countries recognize this dynamic industry as the main factor for improving
substructures. According to Fay-Sola (2000), Tourism is an impressive agent in the world
especially in developing countries where using other forms of economy as production and
natural derivation are not economic. Nowadays, a new type of tourism is appearing which
replaces traditional tourism, and includes inventions and more specialties, which is based
on tests and experiences.
Tourism is the complex of relations, connections and phenomena, accompanying a
journey and stay of people in places which are not their permanent or prolonged
residence and unconnected with their labour activity. Industry of tourism is one of themost dynamically developing sectors of economy. In obedience to information of WTO,
in the last twenty years the average annual rates of growth of foreign tourism were 5.1 %,and average annual rates of growth of currencies receipts from international tourism 14
%. In 2010 the amount of international journeys probably will grow to 937million USD.
Many highly developed countries, such as Switzerland, Austria, France, built the
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considerable stake of the welfare on profits from tourism. In essence tourism confesses
one of the profitable industries of economy, finding support of the state.
Tourism consists of wide dimension: from trade and transport to financing and mediation
of the different fields. Here are hotels and restaurants, laundries and barber-shops,
educational and sporting establishments, tourist firms, radio and the TV stations,consulting firms, medical establishments, museums, cinemas and theatres.
In the tourism industry, marketing is a process that never stops. It is essential that we
have some understanding of what this process was all about. There are two terms that are
central to this process and that need to be understood: market and marketing.
Traditionally a market was a place where consumers went to exchange goods, services, or
money. This definition puts emphasis on the place of the transaction, not on the
consumer. Think about the following terms:
roadside markets, farmers markets, the market place, and supermarkets. They are all
places where people go to buy and sell.
The Essence of Marketing:
Marketing experts have expanded this definition to include the consumer. A market now
refers to potential customers who share a specific need or want and who might be willing
to exchange something to satisfy that need or want. In other words, a market is a group of
consumers who have similar needs or wants and who are willing to buy or sell something
to fulfill them. There are many markets for tourism businesses but it is impossible for anyone business or community to reach them all. We need to select one or more specific
markets, e.g. married couples, single parents, family groups, elderly couples, campers, or
first time visitors that you want to use your goods or services. These are called target
markets. Marketing is the process of managing the exchange of goods, services, and
money to satisfy the needs of consumers, or the market.
Marketing in tourism was activity on planning and development of tourist goods and
services, sale, advancement of goods and services, stimulation of demand and pricing.
This activity helps to move forward commodities or services from a producer to the user
with the purpose of receipt maximal income at the most effective satisfaction of needs.
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TOURIST VISIT IN THE IDENTIFIED TOURIST CENTRES OF ODISHA
(DISTRICT WISE)
Environment of Tourism ENTERPRISE
A tourism enterprise operates in constantly changing terms, conditioned by a variety
relations folded inside it, and also with other economic subjects. The collection of these
relations makes the concept of marketing environment. It greatly determines the character
of firm activity and must be detail examined in the process of conducting marketing
researches. In order to define marketing strategy and to conduct it in life, marketers must
know about :
1. Internal environment of tourism enterprise, its potential and progress trends;
2. External environment, its features and place occupied by an enterprise in it
An internal environment (microenvironment) is a part of general marketing environment
which is situated into an enterprise and is controlled by it. It contains that potential whichenables the firm to function, exist and survive
An internal environment is analyzed by following directions:
personnel (their potential, qualification;
selection, teaching and advancement; jobs evaluation and stimulation; saving andmaintenance of relations between workers, etc.);
Organization of management (communication processes; organizational
structures; norms, rules, procedures; distributing of rights and responsibility;
hierarchy of submission);
finances (maintenance of liquidity, providing of profitability, creation ofinvestment possibilities);
marketing (strategy of tourist products: price strategy; sale strategy;
communication strategy)
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SI
No
Name of the
Tourist Center
2009 2010 2011
KhurdaDomestic Foreign Total Domestic Foreign Total Domestic Foreign Total
1 Bhubaneswar 1260051 18773 1278824
2 Dhauli 836170 9012 845182 852893 9015 861908 878480 9105 887585
3 Khandagiri &Udayagiri
361440 2962 364402 420528 3250 423778 573949 3574 577523
4 Nandankanan 2012232 2371 2014603 1987616 1069 1988685 2554950 1477 2556427
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ENVIRONMENT OF TOURISM ENTERPRISE
A tourism enterprise operates in constantly changing terms, conditioned by a variety
relations folded inside it, and also with other economic subjects. The collection of these
relations makes the concept of marketing environment. It greatly determines the characterof firm activity and must be detail examined in the process of conducting marketing
researches.
In order to define marketing strategy and to conduct it in life, marketers must know
about:
1. internal environment of tourism enterprise, its potential and progress trends;
2. external environment, its features and place occupied by an enterprise in it.
An internal environment (microenvironment) is a part of general marketing
environment whichis situated into an enterprise and is controlled by it. It contains that potential which
enables the firm to function, exist and survive
An internal environment is analyzed by following directions:
Personnel(their potential, qualification; selection, teaching and advancement;
jobs
evaluation and stimulation; saving and maintenance of relations between workers,
etc.)
Marketing (strategy of tourist products: price strategy; sale strategy;
communication strategy). Finances (maintenance of liquidity, providing of profitability, creation of
investment possibilities);
The purpose of internal environment research is getting a clear understanding of strong
and weak sides of tourism enterprise. Find out strong sides serve as a base for
competitive activity and must be extended and strengthened. Weak sides must become
the object of the most intent attention. It is necessary to get rid of majority of them.
External environment analysis
An external environment is examined as a complex of two independent subsystems:
macro environment
direct surrounding
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Macro environment creates the general conditions of the tourism enterprise
environment.
Each tourism firm feels the influence of the macro environment and can not manage it.
The study of demographic factors of macro environment takes important place at the
analysis of markets possibilities of tourism enterprise. Marketing must examine questions
about the quantity of population, placing it, age structure and so on.
Economic factors are no less important as demographic. It is not enough only to know
how much of targets audiences a firm has. It is also important to define how many and
what services they will want to acquire. A lot of factors influence on the solvent process
of population, among them: level of economic development of a country, wages rate,
inflation and unemployment. It is necessary to take into account high dependence of
demand on tourism services from the level of profits.
Marketing Research
In the conditions of strong competition every enterprise, regardless of its size and type
of activity, it uses the certain instruments of marketing for gaining the successful
functioning and satisfaction of market demand. Organizations working in the field of
tourism abroad (hotels, tourism operators, tourism agencies, transporting companies)
widely apply market researches and often use such traditional market approaches as
market segmentation and positioning of product. Thus scientists studying marketing in
tourism, and also practical workers in this sphere try to explore the clients requirementsand his behaviour. The process of market research is a connective link between
organization and market. It includes collection, analysis and interpretation of information
which help managers get to know problems and possibilities of marketing of tourist
services and thus make reasonable decision.
The Public Relations in Tourism
Public relations are directed on the study of the public opinion and forming of benevolent
attitude towards a tourist enterprise and its activity. The main reason of rapid and wide
distribution of public relations at the last years is that circumstance, that mutualmisunderstanding between tourism firm and its target market is very expensive for both.
General purpose of public relations is establishment of bilateral intercourse for the
exposure of common opinions or interests, and also achievement of the mutual
understanding, based on the truth, knowledge and complete information.
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Main aims of public relations in tourism are following:
Establishment of the mutual understanding and confiding relations between a tourism
enterprise and public;
Providing of fame to the firm;
Creation and confirmation of firms image; Denial of unclear and un favorable
Providing support from the side of various target markets
Innovation Approach In Tourism
It is probably fair to say that most sectors of economic activity have undergone strong
technological changes moving towards ITbased flexible manufacturing with global outsourcing,creating the .com or new economy, as the creative destruction of existing institutional
arrangements and patterns of exchange in order to create new wealth through innovation.
In the past decade, destination management has also only barely adjusted to
completely change environmental and competition structures and processes. Existing destination
strategies can no longer satisfy market requirements.
There are various definitions of the term innovation which means the creation of
something new. The diversity of definitions lies in the different purposes of examining thisphenomenon. Probably the most useable definition is distinguished by five areas in which
companies can introduce innovation:
1. Generation of new or improved products.
2. Introduction of new production processes.
3. Development of new sales markets.4. Development of new supply markets.
5. Reorganization and/or restructuring of the
Company
Potential areas for innovation in tourism
In todays saturated markets customers look for experience rather than destination drivenproducts. Hence, in the future it will be important to create a rewarding tourism experience
through innovation and product development instead of offering singular tourism elements. Newholiday forms offering experience will become the main motive for the holiday decision. The
creation of experience should cover entertainment, educational, aesthetic and escapist
elements and/or product features. Experience in this context means content, i.e. the nucleus ofthe holidays.
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The destination acts as a stage and the different tourism companies as actors on this
stage. Continuous learning and the acquisition of knowledge from the customers will become
essential.
O n the economics of innovation and product development behaviour in Tourism
There are three factors which determine the level and pace of innovation actively in tourism:
Supply and supplyrelated determinants. Demand drivers.
The level and pace of competition
The availability of new technologies led to the development of new skills, new materials,
new services, and new forms of organization. This is especially true for the last two decades
where the role of technological innovation was crucial. In tourism, technology created a new
form of business called e-tourism, which today is the biggest force in e-commerce.
Tourism Products
The key tourism products promoted by the state are:
Leisure The cities offer the best of leisure options and is one of the key tourism products of thecountry.
Cruise The vast coastline coupled with strong cruise infrastructural facilities has made cruise
tourism one of the key products of the state
Tourism ProductsThe key tourism products promoted by country are :
Arts and Culture One of the key products being promoted by the country is its rich arts
and culture.
Nature The state has a vast coastline and a number of islands rich in natural beauty and
the country promotes its natural resources as one of the key products in its tourism
campaign.
Culture and Heritage The unique culture and heritage is the prime tourism product of
the State.
Fests and Festival in Odisha
Orissa being a land of ancient and sacred temples, where three religions flourished, is thronged
by pilgrims throughout the year.Festivals in Orissa are mesmerizing in their raw energy, religious fervor and a splash of colors
juxtaposed with rhythms that vary from district to district and tribe to tribe. The religious
undercurrent in events of all origin and purpose unite the festivals and fair in a
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harmony of dances, music and Jatras that complete Orissa's calendar year.
Enamored with temples across its landscape, Orissa hosts a number of temple festivals especiallyrelated to Lord Jagannath at Puri including the world famous Rath Yatra or the Car Festival.
Orissa constitutes many tribal communities especially in its south-western districts, thefestivals in Orissa also include tribal festivals and fairs that are sometimes intriguing, sometimes
bewildering but always entertaining. Some of the tribal festivals include Chaita Parva and
Bali Yatra.
Festivals in Orissa are not restricted to temples and tribal festivals but are also concerned
with celebrating the cycle of life with all its joys and sorrows. To showcase the varied folk
tradition and cultural heritage of Orissa, there are several special festivals being organized inOrissa such as the Puri Beach Festival, Konark Festival and Kalinga Festival.
Festivals in Orissa also include religious festivals that are unique to Orissa (Raja, Kumar
Purnima) and the ones that are celebrated at the national level (Durga Puja,Maha Shiv Ratri, Dusherra, Diwali etc).
Tourism of Orissa offers you an opportunity of your lifetime to explore the riches of Orissa with
its festivals and fairs.
Threats to Tourism
Some of the threats to the odisha tourism are enlisted below:
The sense of insecurity among the foreign tourist. It is because of the frequent attacks onthe foreigners.
The emergence of naxal activity in the state is another threat.
The step motherhood attitude of the central government towards the state
Lack of proper infrastructure on some of the main stream tourist place like : Puri Beach,Dhauli
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Tourism Projects in the State
The following projects have been completed which were sanctioned during the 10th plan
period scheme .
1.Rural Tourism,Raghurajpur
2.Destination Development, Puri
3.Peace Park & Amphi theatre at Dhauli4.Development of Gopalpur - on - Sea .
5.Development of Chilika Lake as a tourist destination of Odisha.
6.Development of Similipal in the district of Mayurbhanj.
7.Integrated Budhist Circuit-Ratnagiri-Lalitagiri-Langudi-Udayagiri.8.Development of Sakhigopal.
9.Development of Taptapani.10.Integrated Development Dhauli-Puri-Konark-Bhubaneswar
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Some of the Facts and Figures about Odisha Tourism
Source-Statistical Bulletin Odisha 2011
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Source-Statistical Bulletin Odisha 2011
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Foreign Visits in Odisha
Tourist Visits in Odisha during 2011 (Month-Wise)
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Tourist Travel By air
Source- Statistical Bulletin Odisha 2011
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Photos on Tourism
References
1. http://www.orissatourism.org/orissa-photo-gallery.html
2.http://odishatoday.com/viewnews.php?news_id=3142
3. http://www.orissatourism.gov.in/new/
4. http://en.wikipedia.org/wiki/Bhubaneswar
5. Odisha Tourism Bulletin for the year -2011
http://www.orissatourism.org/orissa-photo-gallery.htmlhttp://www.orissatourism.gov.in/new/http://en.wikipedia.org/wiki/Bhubaneswarhttp://www.orissatourism.gov.in/new/http://en.wikipedia.org/wiki/Bhubaneswarhttp://www.orissatourism.org/orissa-photo-gallery.html