7/31/2019 TQ Campaign Final
1/74
F Pzxfzmea` @bdd}ka`fzabkp `fd|faek gbx Zxapzfkp V}mp
P}hdazzmj ak |fxzafn g}nganndmkz bg zom xmv}axmdmkzp gbx @bd :=8. P|xake 8
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Zfhnm bg @bkzmkzp
Akzxbj}`zabk 6 Zmfd Habp 8 Hf`cexb}kj fkj @}xxmkz Paz}fzabk 0 Pm`bkjfxq Xmpmfx`o 7
\xadfxq Xmpmfx`o68
Ebfnp fkj Bhim`zawmp 8: Pzxfzmeamp fkj Zf`za`p 87 Mwfn}fzabk 0= H}jemz 0? Zadmnakm :6 @fnmkjfx := @bk`n}pabk =6 F||mkja`mp =8
7/31/2019 TQ Campaign Final
3/74
6
& && &(#*-'%/!)%('/-*-'%/ &AKZXBJ]@ZABK9
Zxapzfkp V}mpz. Ak`+ ap f =
7/31/2019 TQ Campaign Final
4/74
8
& && &(#*-'%/!)%('/-*-'%/ &ZMFD HABP9
Xmhm``f Fponfkj ap }xxmkznq f i}kabx dfibxake ak Pzxfzmea` @bdd}ka`fzabkp uazo f
dakbx ak Jaeazfn Fxz fz Mnbk ]kawmxpazq+ Fp f @xmfzawm @bbxjakfzbx fz Nawm Bfc
@bdd}ka`fzabkp. pom ofp efakmj wfn}fhnm m|mxamk`m ubxcake uazo maeoz |xbgmppabkfn
`namkzp fkj `xmfzake dfzmxafnp gbx zomd+ Pom ofp fnpb hmmk fhnm zb pmxwm bk `fd|}pbxefkayfzabkp zoxb}eo @xmfzawm Xmpbn}zabkp hq `xmfzake |xbdbzabkfn dfzmxafn+ Xmhm``f
ob|mp zb efak dbxm m|mxamk`m zoxb}eo akzmxkpoa|p ak zom g}z}xm fkj hq |fxza`a|fzake ak
zom Hxajemp zb Nbp Fkemnmp |xbexfd }|bk exfj}fzabk+
Camxpzak @bfzkmq ap f pmkabx Pzxfzmea` @bdd}ka`fzabkp dfibx uazo dakbxp ak D}pa`
fkj Azfnafk Pz}jamp+ Pom pzfxzmj omx |}hna` xmnfzabkp `fxmmx fp fk akzmxk fz IJP \}hna`
Xmnfzabkp ak Nbp Fkemnmp. @+F+ Fz IJP. pom ufp fhnm zb m|nbxm zom gamnjp bg |}hna`azq
fkj zfnmkz dfkfemdmkz fz f hb}zav}m mkzmxzfakdmkz femk`q+ Zoap m|mxamk`m nmj zb omx
`}xxmkz akzmxkpoa| fz XNG @bdd}ka`fzabkp ak Exmmkphbxb. K+@+ XNG ofp eawmk omx zom
b||bxz}kazq zb }kjmxpzfkj `bx|bxfzm |}hna` xmnfzabkp+ Camxpzak ap nbbcake gbxufxj zb
exfj}fzake ak Dfq fkj ob|mp zb pm`}xm f |bpazabk ak mkzmxzfakdmkz |}hna` xmnfzabkp ak
Kmu Qbxc @azq bx Nbp Fkemnmp+
Exmz`omk @}kjagghmefk omx `bdd}ka`fzabkp `fxmmx fp f \X fppapzfkz fz Ebbjuann
Akj}pzxamp ak Exmmkphbxb. K+@+ gbnnbumj hq \X akzmxkpoa|p ak Xa`odbkj. Wf+ fz Zom
Gfapbk P`obbn gbx F}zapd. Hxbjmxa`c @bdd}ka`fzabkp. NN@ fkj zom Kfzabkfn Cajkmq
Gb}kjfzabk+ Pom efakmj wfn}fhnm m|mxamk`m uoanm pmxwake fp f \X Nafapbk gbx Mnbk
]kawmxpazqp @fd|}p Caz`omk `of|zmx+ Exmz`omk fnpb ubxcmj fp fk F``b}kz Mm`}zawm
fz Nawm Bfc @bdd}ka`fzabkp. uomxm pom dfkfemj `namkz f``b}kzp gbx zom J}xofd Fxzp
@b}k`an fkj bwmxpfu f |xbdbzabkfn `fd|faek gbx Mnbkp Exmmc Nagm Bgga`m+ Zoap
p}ddmx. Exmz`omk nbbcp gbxufxj zb akzmxkake fz XNG @bdd}ka`fzabkp ak Exmmkphbxb+
Fnmfkjxf Ibokpzbk ofp omnj wfxab}p `xmfzawm |bpazabkp zoxb}eo omx `fxmmx fp fk Mnbk
}kjmxexfj ak f``bxjfk`m uazo omx Pzxfzmea` @bdd}ka`fzabkp dfibx fkj Fxz dakbx+ Pom
ofp ubxcmj uazo zom exf|oa` jmpaek zmfd fz Cfkpfp @azq \}hna` Zmnmwapabk. gand fkj
zmnmwapabk `fpzake jaxm`zbx Eannafk Xmqkbnjp ak J}hnak. Axmnfkj fkj `bk`n}jmj omx
akzmxkpoa| m|mxamk`m fp zom jaeazfn |obzb mjazbx fz Dfxzof Pzmufxz Nawake Bdkadmjaf+
Ak omx zadm fz Mnbk. pom akazafzmj zom gfpoabk `bn}dk fz zom pz}jmkz kmup|f|mx. Zom
\mkj}n}d. pmxwmj bk zom akf}e}xfn fjwmxzapake zmfd gbx f pz}jmkz |xbj}`mj p|bxzp
pobu fkj pmxwmj gb}x pmdmpzmxp fz Nawm Bfc @bdd}ka`fzabkp. zub fp @xmfzawm
Jaxm`zbx+ Ak Dfq. pom uann hm dbwake zb Kmu Qbxc @azq zb |}xp}m f `fxmmx ak |obzb
|xbj}`zabk+
Cfzonmmk Qfokmx ap f i}kabx fz Mnbk ]kawmxpazq uomxm pom ap pz}jqake Jfk`m
\mxgbxdfk`m fkj @obxmbexf|oq fkj Pzxfzmea` @bdd}ka`fzabkp uazo f gb`}p ak
\obzbib}xkfnapd+ Pom ap f dmdhmx bg zom Mnbk Jfk`m @bd|fkq fkj zom \}hna`
Xmnfzabkp @ofax bg Jfk`mUbxcp. Mnbkp pz}jmkz$x}k jfk`m bxefkayfzabk+ Cfzonmmk
akzmxkmj uazo \fxpbkp Jfk`m ak Kmu Qbxc @azq fkj ubxcmj fp f `bdd}ka`fzabkp
`bkp}nzfkz gbx Fnfdfk`m @b}kzq \}hna` Nahxfxamp fkj zom Kbxzo @fxbnakf Zomxf|m}za`
Xajake @mkzmx+
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0
& && &(#*-'%/!)%('/-*-'%/ &HF@CEXB]KJ " @]XXMKZ PAZ]FZABK9Hf`cexb}kj fkj @bd|bpazabk
Jx+ Imfk Fnnmk fkj omx o}phfkj. Xa`ofxj Fnnmk. gb}kjmj Zxapzfkp V}mpz ak I}km bg 6111ak obkbx bg zomax pbk. Zxapzfk+ Gbx pazmmk qmfxp. Zxapzfk fkj oap gfdanq pzx}eenmj uazo oap ha|bnfx
japbxjmx fkj jm|xmppabk. uoa`o `f}pmj mzxmdm fkj pbdmzadmp wabnmkz dbbj puakep+ Zxapzfkpdbbj puakep fkj p}a`ajfn zob}eozp hm`fdm pb pmwmxm zofz om ofj zb hm akpzaz}zabkfnaymj+ Om jamjfgzmx pa jfqp ak zom gf`anazq uomk gawm pzfgg |mxpbkkmn ad|xb|mxnq xmpzxfakmj oad+
Uazo bwmx 0< qmfxp bg m|mxamk`m ubxcake uazo p|m`afn kmmjp `oanjxmk. Jx+ Imfk ap fkfjwb`fzm gbx `oanjxmkp dmkzfn omfnzo fufxmkmpp uazoak zom `bdd}kazq+ Xa`ofxj Fnnmk `}xxmkznqpmxwmp fp zom `bbxjakfzbx gbx |xbexfd nbeapza`p fkj z}zbxake. uoanm Mnnapbk Ofxeap. f `oanjjmwmnb|dmkzfnapz. fppapzp Jx+ Imfk ak |xbwajake mj}`fzabk fkj p}||bxz gbx gfdanamp zxqake zb `b|muazo zomax `oanjxmkp `bkjazabkp+ Fjjazabkfn |xbexfddake p}||bxz `bdmp gxbd pa akzmxkp uobfxm pz}jmkzp fz nb`fn `bnnmemp fkj }kawmxpazamp ak zom Zxafj xmeabk+
Ak fjjazabk zb dfakzfakake pzxbke xmnfzabkpoa|p uazo pz}jmkzp ak zom `bdd}kazq. ZxapzfkpV}mpz xmnamp bk azp hbfxj bg jaxm`zbxp zb |xbwajm e}ajfk`m fkj g}xzomx zom dappabk fkj wfn}mp bg
zom bxefkayfzabk+ Zmk akjawaj}fnp umxm akwazmj zb pmxwm bk zom hbfxj3 zompm akjawaj}fnp ak`n}jmh}pakmpp fppb`afzmp. |fxmkzp bg pz}jmkzp uob }pm Zxapzfkp V}mpzp pmxwa`mp fkj omfnzo|xbgmppabkfnp+ Jx+ N}`fp. f |mjafzxa`afk. pmxwmp fp zom hbfxj `ofax. uoanm Xa`ofxj Fnnmk f`zp fppm`xmzfxq+
@}xxmkznq. Zxapzfkp V}mpz xmnamp dfaknq bk zom p}||bxz bg gfdanamp fkj gxamkjp bg zom`oanjxmk az pmxwmp+ Fjjazabkfn jbkfzabkp fxm xm`mawmj j}xake zom fkk}fn ebng zb}xkfdmkz omnj akzom gfnn+ Mwmxq qmfx. zoap zb}xkfdmkz ap Zxapzfkp V}mpzp nfxempz g}kjxfapake mwmkz+ Zombxefkayfzabk ofp fnpb f||namj fkj xm`mawmj pmwmxfn exfkzp bwmx zom qmfxp. h}z az `bd|mzmp fefakpzfndbpz =
7/31/2019 TQ Campaign Final
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:
& && &(#*-'%/!)%('/-*-'%/ &Zxapzfkp V}mpz jbmp kbz |xbwajm zq|a`fn `b}kpmnake pmppabkp+ Zo}p. zompm dmja`fn |xbgmppabkfnpbgzmk xmgmx `namkzp zb Zxapzfkp V}mpz. dfcake zomd cmq |}hna`p+@}xxmkz \bpazabk
Zxapzfkp V}mpz ubxcp uazo `oanjxmk gxbd pa `b}kzamp ak Kbxzo @fxbnakf+ Gfdanamp uob
ofwm `oanjxmk uazo p|m`afn kmmjp dfq hm pzx}eenake uazo obu hmpz zb `fxm gbx zomd3 ZxapzfkpV}mpz |xbwajmp fppapzfk`m gbx zompm gfdanamp+ Zom bxefkayfzabk ofp `xmfzmj jmwmnb|dmkzfn|xbexfdp zofz ubxc bk bwmx`bdake f `oanjp `ofnnmkemp zoxb}eo }kjmxpzfkjake zom `oanjp eagzpfkj zfnmkzp+ Ak fjjazabk. zom bxefkayfzabk `bnnfhbxfzmp uazo kakm `bnnmemp ak zom nb`fn `bdd}kazqzb mkfhnm pz}jmkzp zb akzmxk uoanm efakake mj}`fzabkfn fkj |xbgmppabkfn m|mxamk`m+
Zom `bdd}kazq |nf`mp Zxapzfkp V}mpz ak oaeo mpzmmd. fkj zom bxefkayfzabk ap ckbuk gbxzom akwfn}fhnm ubxc az jbmp+ Zxapzfkp V}mpz xm`mawmp xmgmxxfnp dfaknq hq ubxj$bg$db}zo. uoa`ofzzxah}zmp zb zom `bdd}kazqp oaeo xmefxj gbx zom bxefkayfzabk+ Xmgmxxfnp fxm fnpb xm`mawmj gxbd|}hna` fkj |xawfzm p`obbnp. |xmp`obbnp. jfq`fxmp fkj wfxab}p omfnzo `fxm |xbgmppabkfnp+ Fnn bgZxapzfkp V}mpzp |xbexfdp ofwm hmmk `xmfzmj j}m zb kmmjp xm`bekaymj zoxb}eo `bdd}kazqxmv}mpzp. gb`}p exb}|p bx |obkm `fnnp uazo |fxmkzp+ Jx+ Imfk ap |fppabkfzm fhb}z Zxapzfkp V}mpz
fkj ufp kfdmj Dmkzfn Omfnzo \xbgmppabkfn bg zom Qmfx /8
7/31/2019 TQ Campaign Final
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=
& && &(#*-'%/!)%('/-*-'%/ &|xb|bpake kmu g}kjxfapake akazafzawmp fkj ak`xmfpake zom mzmkz bg akjawaj}fn jbkfzabkp fxmpmwmxfn bg b}x `fd|faek ebfnp+
Fkbzomx `ofnnmkem Zxapzfkp V}mpz gf`mp ap f nf`c bg |}hna` fufxmkmpp bg azp mapzmk`m fkjazp `bxxmp|bkjake pmxwa`mp+ Gfdanamp ak zom Zxafj xmeabk bgzmk pfq zofz zomq uapo zomq ofj ckbukmfxnamx fhb}z zom mapzmk`m bg zoap gf`anazq hm`f}pm azp |xbexfdp |xbwajm akwfn}fhnm xmpb}x`mp fkj
p}||bxz gbx p|m`afn kmmjp `oanjxmk+ @}xxmkznq. Zxapzfkp V}mpz xmnamp dfaknq bk ubxj$bg$db}zoxmgmxxfnp zb fzzxf`z kmu `namkzp+ Zxapzfkp V}mpz kmmjp zb ubxc bk xfapake fufxmkmpp ak bxjmx zbxmf`o b}z zb zom exmfzmpz k}dhmx bg `oanjxmk ak kmmj+ Um |xb|bpm m|fkjake Zxapzfkp V}mpzpdfxcmzake mggbxzp }pake f wfxamzq bg `bdd}ka`fzabk `ofkkmnp zb zfxemz |bzmkzafn `namkzp+ Zomfnnb`fzmj h}jemz gbx zoap `fd|faek. xfkeake gxbd *:.0
7/31/2019 TQ Campaign Final
8/74
7
& && &(#*-'%/!)%('/-*-'%/ &PM@BKJFXQ XMPMFX@O9
Mm`}zawm P}ddfxqXmpmfx`o xmwmfnmj zofz b}x zfxemz f}jamk`m $ gfdanamp uazo p|m`afn kmmjp `oanjxmk uob
ofwm mdbzabkfn. hmofwabxfn bx nmfxkake japfhanazamp $ fxm bgzmk }kfufxm bg zom jaggmxmkz jafekbpap
fkj akzmxwmkzabk b|zabkp fwfanfhnm zb zxmfz zompm dmkzfn omfnzo app}mp+ G}kjxfapake ap f jagga`}nz|bakz gbx dfkq kbk|xbgaz bxefkayfzabkp hm`f}pm zom dfibxazq bg jbkfzabkp `bdm gxbd `bkpapzmkzjbkbxp fkj zobpm |mxpbkfnnq fggm`zmj hq zom bxefkayfzabk+ Um gb}kj zofz pb`afn dmjaf ap fkm`mnnmkz zbbn gbx kbk|xbgaz bxefkayfzabkp zb }zanaym ak bxjmx zb xfapm fufxmkmpp fkj ak`xmfpmjbkfzabkp+ Um jmzmxdakmj zofz gmu kbk|xbgazp ofwm fkq `bk`m|z bg }pake pb`afn dmjafpzxfzmea`fnnq. uoa`o nmfwmp zomd ak pmfx`o bg fk bknakm |}x|bpm uomk `xmfzake |bpzakep+Zomxmgbxm. az ap ad|bxzfkz gbx kbk|xbgazp zb kbz bknq zfxemz jbkbxp bk zomax umhpazm. h}z zb zfxemzzom dmjaf fp umnn+
Pzfzmdmkz bg zom Pm`bkjfxq Xmpmfx`o Bhim`zawmZoxb}eo b}x pm`bkjfxq xmpmfx`o. um ufkzmj zb hmzzmx }kjmxpzfkj zom app}mp fppb`afzmj
uazo dmkzfn omfnzo japbxjmxp fkj obu gfdanamp fkj zomax `oanjxmk fxm ad|f`zmj+ Um fnpb fkfnqymjzom mapzake pzxfzmeamp fkj zf`za`p bg `bd|fxfhnm bxefkayfzabkp zofz p}``mppg}nnq ad|nmdmkzmjdmjaf xmnfzabkp zf`za`p fkj xfapmj |}hna` fufxmkmpp+
Zom pm`bkjfxq xmpmfx`o ufp jawajmj akzb zom gbnnbuake pm`zabkp9 fk bwmxwamu bg`oanjxmkp dmkzfn omfnzo akgbxdfzabk. zom ad|bxzfk`m bg mfxnq akzmxwmkzabk. zom hmkmgazp bg pb`afnfkj mdbzabkfn zxfakake. pb`afn zoakcake. fk fkfnqpap bg pb`afn dmjaf }pfem fkj umhpazm `bkzmkz bgbzomx bxefkayfzabkp. Dfq fp Dmkzfn Omfnzo Dbkzo. dmjaf `bwmxfem bg Zxapzfkp V}mpz fkj bzomxg}kjxfapake pzxfzmeamp+
Pb}x`mp bg Akgbxdfzabk fkj DmzobjPb}x`mp bg akgbxdfzabk ak`n}jmj9 p`obnfxnq ib}xkfn jfzfhfpmp. Zxapzfkp V}mpzp umhpazm.
bzomx kbk|xbgaz umhpazmp. dmja`fn xmpb}x`m umhpazmp. Ebbenm pmfx`omp. Gf`mhbbc fkj Zuazzmx+Fkfnqyake zom akgbxdfzabk xmv}axmj `bd|anake az gxbd wfxab}p pb}x`mp fkj |}nnake zbemzomx zomgf`zp dbpz xmnmwfkz zb b}x `f}pm+ B}x zmfd ofp akzmx|xmzmj zom gakjakep gbx zom `namkz fkjjap`}ppmj xmnmwfkz ad|na`fzabkp+
Gakjakep
Zom Ad|bxzfk`m bg @oanjxmkp Dmkzfn Omfnzo"Mfxnq Akzmxwmkzabk9Zom |xmwfnmk`m bg `oanjxmkp dmkzfn omfnzo japbxjmxp bgzmk ebmp }kxm|bxzmj jmp|azm zom
gf`z zofz az ap f pmxab}p app}m zofz |mxpbkfnnq fggm`zp zom bwmxfnn mdbzabkfn pzfhanazq fkj umnn$hmakebg fk akjawaj}fn+ Xb}eonq bkm ak pa /65-! `oanjxmk }kjmx zom fem bg 6? ak zom ]kazmj Pzfzmp ofwm
f jmwmnb|dmkzfn bx hmofwabxfn japfhanazq p}`o fp f}zapd. fk akzmnnm`z}fn japfhanazq bx FJOJ+F``bxjake zb zom Jm|fxzdmkz bg Omfnzo fkj O}dfk Pmxwa`mp. fk mpzadfzmj zub$zoaxjp bg fnnqb}ke |mb|nm uazo dmkzfn omfnzo |xbhnmdp gfan zb ofwm zomax `bkjazabk jafekbpmj hmgbxm pzfxzakep`obbn+ Hq kbz akzmxwmkake mfxnq. zadm zofz `b}nj ofwm hmmk }pmj gbx zxmfzdmkz dfq akpzmfj ofwmfnnbumj zom `oanjp dmkzfn `bkjazabk zb ubxpmk+
F pz}jq hq zom ]+P+ Jm|fxzdmkz bg Omfnzo fkj O}dfk Pmxwa`mp gb}kj zofz bkm ak 6