TradedoublerNEW CORPORATE STRATEGY
We have a newbusiness strategy
PURPOSEWe create results for our partners
VISIONWe are the leader in delivering performance marketing
results through traffic, technology and expertise
MISSIONWe take performance marketing to a new level by
creating smarter results for our clients
This is delivered through the optimisation of multiple high quality traffic sources, the use of our proprietary
integrated performance marketing technology and our deep, data-driven insights into online consumer behaviour
Multiple sources of high-quality traffic enable delivery of
targeted performance
marketing objectives
Integrated advertising
technology platform enables delivery of
optimised ad campaigns
Data-driven insight fuels expertise and enables delivery of
optimised campaigns
Performance marketing
resultsExpertiseTechnologyTraffic
Our offering: three key building blocks
Formatagnostic
Video, display, email & text
Customer agnostic
Advertisers & agencies
Business Model
agnosticCPM, CPC, CPA & CPL
Deviceagnostic
Desktop, tablet & handset
Trafficagnostic
Metasearch/comparison/ voucher/loyalty, vertical,
email, apps, search & social media
Scalability
Business model fully aligned with client
objective: low risk for client. Automated delivery supports
scalability
ProfitabilityProgramme / campaign
delivery fully automated, driving profitability
Data driven insight
Maximise tracking to build
data assets and derive actionable insight
Technology assets
Develop E2E ad-tech technology platform that becomes a technology
asset
PERFORMANCE MARKETING PARTNER
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Agnostic offering delivers value and drives growth
Significant investment to grow our business
• 25 new developers being recruited now
• We will continue to invest in development of new products that enable strategy realisation
ADAPT – our new business intelligence tool
ADAPT
• Our new business intelligence tool that allows quick access to performance marketing programme data enabling our clients to make smarter business decisions
• Clients can use their own KPIs within customised dashboards that enable them to capture and interact with the data they want to see
• Data is updated daily and is easily and quickly accessible at whatever level of detail is required
• ADAPT enables clients to draw comparisons with previous performance and will allow for benchmarking when fully launched
• ADAPT delivers actionable, data-driven insights that enable our clients to make smarter business decisions and optimise their performance marketing activity
| Sweden
| Spain
| Switzerland
| UK
| Austria
| Belgium
| Denmark
| Germany
| Finland
| France
| Ireland
| Italy
| Netherlands
| Norway
| Poland
| Portugal
Since Tradedoubler pioneered affiliate marketing in 1999, our network and technology platform solutions have created smarter results for our clients
We link the largest international footprint of any performance marketing network with local market knowledge
Network & Technology: the best of both worlds
Our performance marketing platform combines programmes on private networks and our public network, in a single solution.
This enables you to manage your own publishers and extend activity beyond Tradedoubler’s geographical footprint. Plus you can plug into our proven and established international network.
Let your business benefit from our 15 years of experience in performance marketing.
You and your partners can be confident in Tradedoubler’s proven, accurate and trusted technology – because we use it with thousands of clients across Europe everyday.
We link the largest international footprint of any performance marketing network with local market knowledge
The power topower your business
Mobile functionalities and multi-channel campaigns
Leader in mobile functionalities and preferred multichannel performance marketing partner.
Omni-consumer case study with leading examples from clients like Interflora, Body Shop or the Trainline.
• Voucher codes exploit consumers’ appetite for a bargain and enable advertisers, with the use of compelling offers, to reach new audiences and increase sales.
• The codes are distributed simply through our API, or manually via the Interface.
• NEW Exclusive code tracking – validation of voucher codes to the publisher who owns the code so that they earn their commission when their unique code is used.
• NEW Offline to online tracking – exclusive codes can now be tracked from offline to online, as it is not only reliant on the click from the Publisher to Advertiser site but the use of the exclusive code.
Voucher & Promotion codes
Be the change