Traditional Media
CHARACTERISTICS OF PRINT MEDIA
CHARACTERISTICS OF PRINT MEDIA
• The Newspaper Industry
• Newspaper Ad Sales
• Types of Newspaper Advertising
• Newspaper Readership Measurement
CHARACTERISTICS OF PRINT MEDIA
• The Newspaper Industry
• Newspaper Ad Sales
• Types of Newspaper Advertising
• Newspaper Readership Measurement
CHARACTERISTICS OF PRINT MEDIA
• The Newspaper Industry
• Newspaper Ad Sales
• Types of Newspaper Advertising
• Newspaper Readership Measurement
CHARACTERISTICS OF PRINT MEDIA
• The Newspaper Industry
• Newspaper Ad Sales
• Types of Newspaper Advertising
• Newspaper Readership Measurement
CHARACTERISTICS OF PRINT MEDIA
CHARACTERISTICS OF PRINT MEDIA
CHARACTERISTICS OF PRINT MEDIA
Magazine Basics
Magazine Basics
Magazine Basics
Magazine Basics
Magazine Basics
Magazine Basics
Magazine Basics
Directories
Other Print Media
CHARACTERISTICS OF OUT-OF-HOME MEDIA
CHARACTERISTICS OF OUT-OF-HOME MEDIA
CHARACTERISTICS OF OUT-OF-HOME MEDIA
CHARACTERISTICS OF OUT-OF-HOME MEDIA
CHARACTERISTICS OF OUT-OF-HOME MEDIA
CHARACTERISTICS OF BROADCAST MEDIARadioTelevisionMovie Trailers & Disc AdsPromotional Videos
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• The Audience• Dayparts• Measuring the
Audience• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• The Audience• Dayparts• Measuring the
Audience• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• The Audience• Dayparts• Measuring the
Audience• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• The Audience• Dayparts• Measuring the
Audience• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• The Audience• Dayparts• Measuring the
Audience• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• New Technologies
• Measuring the Audience
• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• New Technologies
• Measuring the Audience
• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• New Technologies
• Measuring the Audience
• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
• Industry Structure
• New Technologies
• Measuring the Audience
• Advertising
CHARACTERISTICS OF BROADCAST MEDIA
CHARACTERISTICS OF BROADCAST MEDIA
