Trends and Developments in the Meetings and Events Industry
March 17, 2016
BABTA
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Trends and Developments in the Meetings and Events Industry
Moderator – Kevin Iwamoto, GLP & GTPVice President of Industry StrategyLanyon Solutions
Dawn Witherspoon
Account ExecutiveITA Group, Inc.
Gary MurakamiDirector, Global SalesMGM Resorts International
Kathy Burdge
Sr. Manager, Global TravelLevi Strauss & Company
Technology Is Radically Changing Our Industry & Lives
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CostPrice transparencyBuyer aggregation
Rebates and rewards
ExperienceChoice
PersonalizationAny device, any time
PlatformMarketplaces
CrowdsourcingData monetization
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$649Bn
$378Bn
$351Bn
$280Bn
$250Bn
$153Bn
$141Bn
$46Bn
$33Bn
$24Bn
$197Bn
$79Bn
$62Bn
$53Bn
$49Bn
$47Bn
$44Bn
$36Bn
$3Bn
$2Bn
VS.
Market Cap Market Cap
Most Valuable Companies – 20 Years Ago vs. Today
Trends in Meetings & Events is Centered on Technology Enablement
• Mobile engagement – surveys, agendas, schedules, session management, social media, etc.
• Technology integrations – CRM, HRM, ERM, etc.
• Communities – on-going engagement post meeting/event
• RFID – iBeacons- QR codes
• SMMP Maturity – Measuring engagement via metrics
• Consolidation & convergence: transient + meeting volumes = improved supplier negotiations
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2015 GBTA Study: Trends in Meetings, Events, and Travel Consolidation: Drivers and Barriers
� Consolidated program composition:� Travel (96%) � Meetings (94%)� Events (43%)
� Consolidated program structure:� Global companies� Globally-managed travel program
� Notable:� More prevalent in North America� More prevalent management technology use
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Pay Attention to These Industry Trends!
• Disruptive technology models & the impact on professional relevance – Sharing Economy models
• Continued supplier advantaged marketplace impacts negotiations• Changing supplier – buyer relationship dynamics• Continued industry consolidation – game changing impacts to
every part of our industry • Multi-generational impacts to current programs, policies,
communication• Accepting more work responsibilities – job scope change
management• Higher demand for ROI, ROE, ROO by senior management using
technology driven data
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Discussion