APPS & KIDSDublinJorik Korenromp
maandag 3 december 12
maandag 3 december 12
maandag 3 december 12
maandag 3 december 12
maandag 3 december 12
SOME FACTSBLINK PUBLISHERS 2012
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Technology adoption lifecycle
Rogers bell curve
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DAILY USAGE BREAKDOWN %
Source: Morgan Stanley
70%
15%
4%2%3%3%3%
Voice Calls SMSE-mail MusicGames InternetOther
45%
14%
12%
10%
8%
9% 3%
traditional phone:40 minuts a day
smartphone phone:60 minuts a day
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playing withfriends
playingoutside
readingdrawingcrafts
38% has more
then one
smartphone at
home
30% doesn’t
have a
smartphone at
home
46% doesn’t
have a tablet at
home42% has one
tablet at home
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33% of the 4-12 year old can only use the tablet in the house, not the smartphone
25% of the 4-12 year old can access the tablet and smartphone
33% of the 10-12 year old is using the iPod touch for apps. 5% for 4-6year old and 14% for 7-9 year old
The older the child, the more he or she is allowed to play with the tablet or smartphone. Especially related to the smartphone!
Most used tablet for kids to play with is the iPad or iPad 2. Runner up: smartphone different then an iPhone!
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Increasingly children are gaining access to their own device:
•52% of children own their own app capable device (68% of 6-8, 32% of 3-5)•8% of the children own their own iPhone (11% other app smartphones)•20% have an iPod Touch (12% of 3-5 year olds)•9% have their own iPad (6% of the 3-5 year olds)
Specific Apple:
•iPad is considered the must have item for 6-12 year olds. •Age of owning an ipad is going down due to the the lifecycle of the iPad. (ipad - ipad2 - ipad3 - ipad mini)•Apple is outselling most game console manufacturers. •Penetration under 3-12 years old is increasing with high numbers.
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Within the age 4-6 years, the opinion of the parents determine the choice of the app. Parents are selecting the app if it’s good or educational. After 7 years old, the opinion of friends and classmates is determining the app choice.
75% of the parents are not downloading paid apps!
43% of the kids between 10-12 year are downloading the app by
themselves.
Number one activity on a smartphone or tablet: games & apps. Movies are runner up!
Number one app for all ages is Angry Birds. Runner up is ‘Where’s my Water’.
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Within the age 4-6 years, the opinion of the parents determine the choice of the app. Parents are selecting the app if it’s good or educational. After 7 years old, the opinion of friends and classmates is determining the app choice.
75% of the parents are not downloading paid apps!
43% of the kids between 10-12 year are downloading the app by
themselves.
1,5% says it want’s to use the tablet or
smartphone for calling
Number one activity on a smartphone or tablet: games & apps. Movies are runner up!
Number one app for all ages is Angry Birds. Runner up is ‘Where’s my Water’.
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44% of the kids between 4-12 are liking the tablet as much as the computer..
Between 10-12 it’s even 50%!
“the computer
has more games”
“tablet is easier to
carry around in
the house, but the
computer has a
bigger screen”
“I can use the
tablet on the sofa
next to mum and
dad”
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REASONS FOR DOWNLOADING APPS
source kidsindustries.com
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RECENTLY DOWNLOADED APPS
source kidsindustries.com
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CHOOSING AN APPTOP 5 APP ATTRIBUTES BY DEMOGRAPHICS
source kidsindustries.com
all respondents
UK USA gender of child: boy
gender of child: girl
age of child: 3-5
age of child: 6-8
gender of parents: male
gender of parents: female
Educational value
Educational value
Educational value
Educational value
Educational value
Educational value
Educational value
Educational value
Educational value
A trusted, reliable
source/brand
Entertainment value
A trusted, reliable
source/brand
Entertainment value
A trusted, reliable
source/brand
A trusted, reliable
source/brand
A trusted, reliable
source/brand
A trusted, reliable
source/brand
Entertainment value
Entertainment value
A trusted, reliable
source/brand
Entertainment value
A trusted, reliable
source/brand
Entertainment value
Entertainment value
Entertainment value
Entertainment value
A trusted, reliable
source/brand
Appropriate for age group
Appropriate for age group
Appropriate for age group
Appropriate for age group
Appropriate for age group
Appropriate for age group
A high quality design
A high quality design
Appropriate for age group
A high quality design
A high quality design
A high quality design
A high quality design
A high quality design
A high quality design
Appropriate for age group
Appropriate for age group
A high quality design
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COMMON ISSUES WITH APPS
sour
ce k
idsin
dustr
ies.co
m
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THE PERFECT APP
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NICE.. AN APP!WE WANT ONE....
till 8 years, parents are installing the app.
kids associate apps with fun, web for the more serious things..
continuous developments due to necessary updates of the operating system.
variety of devices all with different developments.
maandag 3 december 12
NICE.. AN APP!WE WANT ONE....
till 8 years, parents are installing the app.
kids associate apps with fun, web for the more serious things..
continuous developments due to necessary updates of the operating system.
variety of devices all with different developments.
what is the concept!
maandag 3 december 12
maandag 3 december 12
maandag 3 december 12
maandag 3 december 12
Idea
Information (FD)
Wireframe
Design
Development
Editorial
pape
rwor
kde
velo
pmen
t
APP DEVELOPMENT
maandag 3 december 12
Idea
Information (FD)
Wireframe
Design
Development
Editorial
pape
rwor
kde
velo
pmen
t
Idea
APP DEVELOPMENT
maandag 3 december 12