Video Consumption in the US US Digital Video, Digital TV and Mobile Phone Video Viewers in millions

Cross Device Usage

Cross device usage affects TV viewership and advertising

84% Of  viewers  use  their  mobile,  tablet  or  laptop  while  watching  TV  

34%  researched  the  product,  31%  visited  the  adver>ser’s  website  

82% of  TV  adver>sers  show  a  direct  correla>on  between  TV  adver>sing  &  increase  in  web  traffic  

Programmatic Video Ad Spend

US Programmatic Digital Video Advertising Spending from 2013 to 2017 (in billions)

Video Presence Across Industries

US Digital Video Ad View Share by Industry (2015)

Programmatic Video Results

Digital video delivers campaign performance

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