Globalcode – Open4education
Trilha – TV DIGITAL
Braz Izaias da Silva Junior
Broadcom Sales Director - South America
Globalcode – Open4education
Contents
Broadcom in-a-nutshell
Digital TV and Digital Convergence
Digital TV and Social Inclusion
Challenges for Digital TV Analog-switch-off
Broadcom Platform for Digital Terrestrial TV
Globalcode – Open4education
Fortune
300 Global Leader in Semiconductors for Wired and Wireless Communications
One of the
Largest Volume Fabless Semiconductor Suppliers
One of the Industry’s Broadest IP Portfolios with
>20,850 U.S. and Foreign Patents and Applications
One of
Top 5 Semiconductor Companies by Revenue*
HQ in Irvine, Calif. With
Design Centers Around the World
3
BROADCOM IN-A-NUTSHELL
Source: Gartner Top 10 Semiconductor Vendors by Revenue, Worldwide, 2013. Excluding memory companies.
Globalcode – Open4education
WE ARE Connecting everything 99.98% of All Data Traffic Crosses at Least One
Broadcom Chip
Coax
Service Provider Network
Wi-Fi Router
Cloud Data Center Corporate Enterprise
Wi-Fi Router
Coax
DSL
Ethernet
PON
Home
Fiber
Macro Base Station
Microwave Backhaul
Fiber
Source: Broadcom internal estimate
Powerline
Ethernet
CMTS DSLAM
OLT
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TECHNOLOGY LEADERSHIP FUELING CUSTOMER EXPANSION
5 © 2014 Broadcom Corporation. All rights reserved.
Infrastructure & Networking
Group
Broadband & Connectivity
Group
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70 260 460 820
1,630 2,630
3,490 4,500
5,350 6,800
8,600
10,900
12,900 14,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Patent Issued
Total patents issued and pending
~20,650
Issu
ed
Pa
ten
ts
Note: patent issued numbers are rounded
SUSTAINED RECORD OF
INTELLECTUAL PROPERTY INNOVATION
Globalcode – Open4education
Broadcom in-a-nutshell
Digital TV and Digital Convergence
Digital TV and Social Inclusion
Challenges for Digital TV Analog-switch-off
Broadcom Platform for Digital Terrestrial TV
Contents
Globalcode – Open4education
New Content & Services Proliferation of Devices Exponential Network Traffic
8
Source: IDC Futures Report, 2014
Content services including mobility, cloud, big data and social media is expected to become a $137B market.
2018 By
8
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New Content & Services
Source: ABI Research, August 2014
2020 By
Proliferation of Devices
There will be more than 40.9 billion wireless connected devices– that will exceed the world’s population.
Exponential Network Traffic
9 oration. All rig
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Source: Cisco Visual Networking Index, June 2014
Every second, nearly a million minutes of video content will cross the network.
Exponential Network Traffic
2018 By
Proliferation of Devices New Content & Services
10 © 2015 Broadcom Corporation. All rights reserved.
Globalcode – Open4education
Digital Convergence: An unstoppable
Trend
IT
Telecom
Broadcasting
Phone
services
(fixed and
mobile)
TV services
(DTT, Cable, SAT)
SW Appl, Internet, conference
Skype
SMS, email,
streaming
Globalcode – Open4education
1 2 3
T B IT
Telco
Net
Phones
Voice
Serv.
Cable
SAT
Broad
Net
Video
Serv.
TVs
STB
Internet
Servers
WiFi
WiMesh
Data
Serv.
PCs
Laptop
Palmtops
T B IT
Telco
Net
Phones
Voice
Serv.
Cable
SAT
Broad
Net
Video
Serv..
TVs
STB
Previous situation Current situation
Convergent
Infrastructure
Convergent
Devices
Convergent
Services
Next Model
Digital Convergence phases
Internet
Servers
WiFi
WiMesh
PCs
Laptop
Palmtops
Data
Serv.
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Broadcasting (DTT) Mobile Services
Information Technology (PC + internet)
• Elctrical and Electronics
devices
• 1 to N paradigm
• Sponsor-based business
model
• Public concession
• Content Based Services
• Individual devices
• 1 to 1 paradigm
• Monthly payment busines
model
• Public concession and
payment model
• Voice and data channels
• High customization
• N to N paradigm
• Sponsor-based and monthly
payment business model
• Private company business model
• Content and data
delivery business
model
Digital TV: a Digital convergent area
Globalcode – Open4education
Contents
Broadcom in-a-nutshell
Digital TV and Digital Convergence
Digital TV and Social Inclusion
Challenges for Digital TV Analog-switch-off
Broadcom Platform for Digital Terrestrial TV
Globalcode – Open4education
(1) Computer Industry Almanac / IBGE
(2) Telecom/ IBGE
(3) WWW.eletros.gov.br
DTT TV: 98% of
Brazilian households(3) Broadband: 30% of
Brazilian Households (2)
PC penetration: 65% of
Brazilian households(1)
Digital TV & Interactivity
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A Digital Inclusion Strategy
Terrestrial DTV as a high-potential environment for digital
inclusion programs in Brazil
DTV Interactivity High FTA TV
Penetration Low PC/Internet
Adoption
Globalcode – Open4education
Broadcom in-a-nutshell
Digital TV and Digital Convergence
Digital TV and Social Inclusion
Challenges for Digital TV Analog-switch-off
Broadcom Platform for Digital Terrestrial TV
Contents
Globalcode – Open4education
Digital TV Players
Digital TV transmission
equipment manufacturers Broadcasters
Consumer electronics
Manufacturers
Marketing agencies
Government /
Telco companies
Digital
Terrestrial
TV
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Digital TV equipments
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SW
PARTNERS
Equipment Manufacturer –
Value chain
OEM
EMS
ODM
CHIPSET COMPANY
CONSUMER
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Digital TV Players
Digital TV transmission
equipment manufacturers Broadcasters
Consumer electronics
Manufacturers
Marketing agencies
Government /
Telco companies
Digital
Terrestrial
TV
Globalcode – Open4education
(EPG - Electronic Program Guide)
Globalcode – Open4education
(EPG - Electronic Program Guide)
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Exemplos de Utilização
T – Commerce
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T – Government
Exemplos de Utilização
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Services:
•Banking services
•Banking loan simulation
•Income tax
Exemplos de Utilização
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Exemplos de Utilização
Games
Globalcode – Open4education
Exemplos de Utilização
Music presentations – sing along features
Globalcode – Open4education
Exemplos de Utilização
Soup operas
Globalcode – Open4education
Broadcom in-a-nutshell
Digital TV and Digital Convergence
Digital TV and Social Inclusion
Challenges for Digital TV Analog-switch-off
Broadcom Platform for Digital Terrestrial TV
Contents
Globalcode – Open4education
KEY SUCCESS FACTORS FOR DTT
ASO in brazil
ISDB-T Compliant Platform
Ginga-Ready Platform
Platform High Integration
Focus on Government Programs
$ Competitive Price and Superior Added-value
Globalcode – Open4education
Thank you
Braz Izaias da Silva Junior
Sales & Alliances Director
+55 11 2099 7694
+55 11 7654 6849
www.tqtvd.com